Q&A icon

Startup Q&A

Back to questions

I want to create pro-forma financial statements including direct cashflow statement and use it for cash-flow management (monthly). Is it a good idea?

Vanessa Kruze, CPA, is a leading expert in startup taxes and tax compliance. Her team at Kruze Consulting has filed thousands of tax returns for companies that have raised billions in VC funding, and her work has been diligenced by leading VCs, attorneys, and M&A teams at the largest technology companies.
Vanessa Kruze, a seasoned CPA, leverages her extensive experience from Deloitte Tax and as a controller of a $20 million startup to lead Kruze Consulting in offering specialized bookkeeping services for startups. Her firm, noted for its inclusion on the Inc 5000 list, combines technology-driven solutions with precise financial expertise to deliver scalable and efficient bookkeeping tailored for startup needs across the United States.

Table of contents

I want to have overview of also of balance sheet and P&L and do not want to hold separate model for cash flow forecasting/management.

Yes, of course this is a good idea. We help a lot of Founders build these financial models - get our free financial model templates to get started. It’s a collaborative process because we have built a ton of models but the Founders know their business best.

Three statement modeling is a bit more complicated than simply projecting an Income Statement and cash position. The three financial statements fit together tightly, and mistakes can make the Balance Sheet not balance. So not everyone should undertake this, you may be better off just projecting your revenue, costs and then putting some lightweight working capital adjustments to net to a cash balance.

How to build out a Cash Flow projection when making a 3 Statement Forecast

You want to begin by isolating 4 or 5 Key Performance indicators (KPI) for your business. Let those metrics drive your business (for a list of common SaaS Metrics, click here). They might be # of users/customers, revenue per user/customer, churn rate, customer acquisition cost, etc.

Once you have these metrics, use them to drive your Income Statement. Be realistic about your growth rates and costs so you don’t end up with an overly optimistic model.

Use the Net Income from the P&L to flow into the the Cash Flow Statement and Balance Sheet. Don’t forget to accurately project how much Cap Ex you will need to invest in. Also, you will have Changes in Working Capital to account for. Most businesses that start growing quickly need a lot of Working Capital. You will make these assumptions on the Balance Sheet and the differences will materialize on the Cash Flow Statement.

A lot of Founders don’t build a proper Cash Flow Statement because it’s hard, but you need the 3 Statement Model to accurately predict your Cash Burn and Runway. It’s a great exercise and I find Founders really understand their business after connecting everything in the model. :)

Categories:

Financial Modeling

READY TO CONNECT FOR A FREE CONSULTATION?

We are the experts at helping seed/VC-backed Delaware C-Corps with their accounting and finances!

Talk to an experienced accountant, not a generic sales person

 Kruze Consulting
Alex Janeck
 Kruze Consulting
Edith Silva
 Kruze Consulting
Ian Williams
Viz AI

$250M+ VC Funding Raised


"I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze."
Chris Mansi

Chris Mansi

CEO

Startup Venture Capital Assistance

With former venture capitalists on staff, our team is here to help you navigate the fundraising process and manage your board of directors

 Kruze Consulting
Scott Orn
COO | Former VC
 Kruze Consulting
Healy Jones
VP FP&A | Former VC
Pequity

Scale Remote Operations & Team


"Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located"
Zack Fisch

Zack Fisch

Head of Operations & Legal

Clients who have worked with Kruze have collectively raised over $15 billion in VC funding.

We set startups up for fundrising success, and know how to work with the top VCs.

 Kruze Consulting
Vanessa Kruze, CPA
Founder & CEO
Kruze Logo

Experienced team helping you

Our account management team is staffed by CPAs and accountants who have, on average, 11 years of experience.

 Kruze Consulting
Bill Hollowsky, CPA
VP of Accounting Services
 Kruze Consulting
Claudine Vantomme, CPA
Controller
 Kruze Consulting
Morgan Avery
SUT/R&D Sr. Tax Accountant
 Kruze Consulting
Beth Bassler
Controller, CPA
Protara Therapeutics

Grew from a 2-person startup to a NASDAQ listed public company.


"The Kruze team helped us grow from a 2-person startup to a NASDAQ listed public company in 2 years. We wouldn’t have gotten public without Kruze’s support. Anyone thinking of launching a startup should make Vanessa their first call!"
Jesse Shefferman

Jesse Shefferman

CEO

Kruze Logo

Get in Touch

Please help us connect with you

How can we reach you?

Our first response is typically via email, so please check your inbox.

Help us have a productive first consultation by providing some additional information.

What year was your startup incorporated?

What is your stage of funding?

(pick up from the list)

Approximately how much funding have you raised?

(please enter a dollar value such as 5000000)

Help us understand what you are looking for:

(Optional, click the ones you need)

Anything additional that you’d like to share?

Optional - if you’d like to share anything else to help us prepare for our consultation, please let us know. We are also happy to sign an NDA, just let us know.

READY TO CONNECT FOR A FREE CONSULTATION?

We are the experts at helping seed/VC-backed Delaware C-Corps with their accounting and finances!


Talk with a real accountant, not a generic salesperson!

 Kruze Consulting
Scott Orn
 Kruze Consulting
Alex Janeck
 Kruze Consulting
Edith Silva

Help us get in touch

Enter your name
Enter Company name
Enter Phone number
Enter Email
Enter Message
   

Important Tax Dates for Startups

  Talk to a leading startup CPA