Kruze News

The Wall Street Journal

WeWork Sheds Youthful Image as It Lures Big Corporations

Kruze Consulting provided insights regarding the working space reduction during the COVID crisis. Healy Jones, Kruze VP of FP&A, said about half of Kruze customers with WeWork memberships got rid of their space between December and June, and another 26% reduced it. He explained that WeWork memberships often have short terms so they are easier than traditional office leases for cash-strapped small firms to cut.

July 28, 2020

CNBC

Tech companies are ending leases and consolidating offices as remote work is here to stay

When consulted, Kruze COO, Scott Orn, concluded, that as of May, half of Kruze clients had eliminated the amount they were spending on WeWork, while 26% had reduced their WeWork expenses. His company included. Orn said it was an easy decision because they’ll be able to pick up super-cheap subleases at the very least when people are ready to go back.

July 13, 2020

TechCrunch

What should startup founders know before negotiating with corporate VCs?

Corporate venture capitalists (CVCs) are booming in the startup space as large companies look to take advantage of the fast-paced innovation and original thinking that entrepreneurs offer.

May 26, 2020

TechRepublic

3 CEOs on Seeking SBA Funding During the Pandemic

The average SBA/PPP payout to startups was $261,000, according to new data from Kruze Consulting, a startup accounting, and CFO consulting firm, "which will buy most of them about two months," said Scott Orn, chief operating officer. About 40% of Kruze's startup clients applied for SBA/PPP loans, he said.

June 10, 2020

San Francisco Business Times

Forbes

How To Raise Venture Capital Remotely

According to the PitchBook-NVCA Venture Monitor report, the activity for venture capital fundraising was robust during the first quarter. “We’ve seen about half a dozen of our clients raise money in the past couple of weeks,” said Healy Jones, who is the VP of FP&A at Kruze Consulting.

April 17, 2020

Award

Inc. 5000

Kruze Consulting Named to Inc 5000 Fastest Growing Private Companies

For the second year in a row, Kruze Consulting has been named one of the fastest growing private companies in the US. We are #710 for 2019, with 617% 3-year revenue growth. Additionally, Inc says that Kruze is the 28th fastest growing private financial service company in the US, and the 38th fastest growing company in the San Francisco Bay Area.

January 01, 2019

Award

Kruze Consulting Named as One of The Bay Area Fastest Growing Private Companies

Just like several of our clients, Kruze Consulting is named as one of the fastest-growing private companies in the San Francisco Bay Area. Check out this year’s winners and see the locations of the fastest-growing private companies in the San Francisco Bay Area at a glance on the map.

October 21, 2019

Award

San Francisco Business Times

Kruze Consulting Named as One of The Bay Area Fastest Growing Private Companies

Kruze named one of the most influential women-owned businesses headquartered in the Bay Area, which is defined as Alameda, Contra Costa, Marin, San Francisco, and San Mateo counties.

September 27, 2019

CNBC

Small businesses have ‘a million questions’ about paycheck relief loan as applications come due

“It’s effectively an equity injection with no ownership,” said Scott Orn, chief operating officer of San Francisco-based Kruze Consulting, which advises start-ups and small businesses on accounting, tax and financial matters. “The government is buying jobs.”

April 03, 2020

Blog post

Is the recent COVID stimulus package passed by the federal government available to seed and venture capital-backed startups?

All a funded startup needs to know about the CARES Act and PPP loans, including information on how to calculate the loan size and understand loan forgiveness.

March 31, 2020

Crunchbase News

Forgivable Loan Apps Start Today And Will Be Big For Startups Facing COVID-19 Disruptions

Eligibility and ease of obtaining funds may still vary company to company. This could depend on the percentage of investor ownership, control provisions written into the term sheets, and other factors, notes Scott Orn of Kruze Consulting, a provider of financial services for startups.

April 03, 2020

Blog post

PPP Loan Documentation and Forgiveness

Now that Paycheck Protection Program loans are finally flowing to our clients (and hopefully to your startup’s bank account), what are the steps you need to take to make sure you get the maximum amount of loan forgiveness possible? We’ve created documents and spreadsheets to help our accountants and clients follow best practices managing the PPP loan funds.

May 05, 2020

5 tips for onboarding clients to a technology stack

Accounting Today asked our COO, Scott Orn, to weigh in on how to tackle the onboarding process. Here are five tips and tricks your firm can apply today!

May 08, 2020

If this is the tech recession, what can you do about it?

From our perch as accountants to close to almost 200 venture-funded startups, we may be seeing some signs of a coming economic slowdown. Here is our advice on what startup founders should do to prepare for a recession.

November 05, 2019

What Salaries Did Startup CEOs Earn in 2019?

Last year, we analyzed data from 125 startups to find that the average 2018 salary for a startup CEO was $130,000. This year, we expanded the data to over 200 of our seed and venture-backed clients and found that in 2019, CEO salaries rose to an average of $142,000 annually, nearly a 10% increase.

March 18, 2020

5 pro-tips for surviving tax season

Based on our experience as experts at tax preparation for funded companies, we wrote an article for AccountingToday on how accounts can survive tax season.

March 05, 2020

The New York Times

For Start-Ups, Cash Is King (Again)

Many young companies are spending less and raising more than they planned, said Scott Orn, chief operating officer at Kruze Consulting, a San Francisco firm that provides accounting and human resources services to more than 200 start-ups.

November 17, 2019

TechCrunch

Why Startups are Raising More Venture Debt

Thanks to a report from last year undertaken by Kruze, here are the estimated totals of domestic venture debt.

February 14, 2020

Recode

Startups still love Slack but big companies are bailing

Nearly 60 percent of startups pay for Slack’s workplace communications software, according to new data from Kruze Consulting, an accounting firm that analyzed anonymized spending of its nearly 200 venture capital-funded startups.

September 19, 2019

Brex vs Stripe - Which card is best for startups?

One of the fastest-growing tools that we’ve seen our startup clients adopt is Brex’s corporate card. Stripe’s new card is a huge announcement from a major fin-tech provider to early-stage companies. Let’s compare the two options to see which card is best for a funded startup.

September 11, 2019

Accounting Today's "2020 Top New Products" includes a Kruze tool

An Honorable Mention shout-out to Kruze Consulting, an accounting and consulting firm in California, which released its own Startup Tax Deadlines integration for Google Calendar.

November 26, 2019

HR Technologist

4 Lessons to Learn About Remote Workers

It’s not easy to shrink your office footprint while taking on a dozen high-quality new hires in one of the most competitive hiring markets in the world. By leveraging the power of remote work, companies will be able to do just that, writes Vanessa Kruze, Founder and CEO of Kruze Consulting.

September 01, 2019

Inc.

How to Prepare Your Startup for a Looming Venture Capital Drought

The Times interviewed Scott Orn, chief operating officer at Kruze Consulting, a San Francisco firm that does accounting for over 200 startups.

November 21, 2019

Pymnts.com

Startups Hoard Cash, Accelerate Fundraising Timetables

San Francisco firm Kruze Consulting said young companies are raising more while spending less and hoarding cash in the name of longevity. Chief operating officer (COO) Scott Orn told the NYT that “people are locking down that last dollar.”

November 17, 2019

Startup CEO Salary Report

One of the most common questions CEOs ask us at Kruze Consulting is: “How much should my salary be?” Since the Kruze team helps run startup’s books and payroll, it’s natural that we’d get this question. We looked at our payroll data for over 125 seed and venture-backed startups to come up with the answer.

August 28, 2019

Above The Law

The Law Firm Boutiques That Are Dominating With Startups

Providing legal services to startup companies is a highly specialized practice, so it doesn’t come as too much of a shock that boutique law firms that focus solely on that area are killing it with that segment.

June 28, 2019

2019 Kruze Consulting Venture Debt Survey

Firms that responded to this survey represent approximately 85% of the US venture debt market and have close to $23 billion in outstanding venture debt loans - out of the approximately $26 billion in venture debt loans deployed in the past 4 years.

July 01, 2019

Gusto and Zenefits abruptly end integration; customers scramble

Payroll and HR software providers Gusto and Zenefits have abruptly ended their API integration with an email to customers on November 15. Accountants who depend on the integration have been left scrambling to manually transfer data and figure out how to fill the software gap left by the severed partnership.

November 26, 2019

LawFuel

The Top Boutique Law Firms That Startup Founders Use

The list is based off on an analysis of over $40 million in professional services spending across 180 seed, to Series C US startups with more than $1.4BN in combined funding.

June 26, 2019

PR Newswire

Kruze Consulting Releases List of Top Boutique Law Firms for Startups

Kruze Consulting, a leading CFO consulting company for startups, today released the Top Boutique Law Firms for Startups list.

June 26, 2019

HR Technologist

Combining Technology and Traditional Practices to Hire Remote Workers

In the age of remote work, there are a plethora of analog and digital tools that Founders can use to hire high-quality candidates anywhere in the world.Vanessa Kruze, CEO and Founder of Kruze Consulting discusses how to harness the power of tried-and-true hiring practices, combined with world-class technologies to help empower teams and grow the business.

February 20, 2020

Markets Insider

Kruze Consulting Releases List of Top Boutique Law Firms Startups

Kruze Consulting, a leading CFO consulting company for startups, today released the Top Boutique Law Firms for Startups list.

June 26, 2019

Law.com

These Six Bay Area Boutiques Get the Most Startup Work: Report

While a few Big Law firm brands continue to dominate the startup scene, some founders are turning to boutique firms for better rates and a smaller-firm atmosphere.

June 26, 2019

Essential HR Tools for the scaling startup

Kruze Consulting has worked with over 1000+ startups and has helped set up numerous HR infrastructure systems. HR is an essential component of any startup’s foundation. If a startup doesn’t have the HR systems in place to handle rapid headcount growth, managing the increase in headcount can actually distract startup CEOs from growing the business. In other words, set up your startup’s people process to scale!

June 18, 2019

Law.com

How Goodwin Became a Household Name in California’s Startup Community

In less than 15 years, Boston-born Goodwin Procter has become a known entity, and frequent adviser, to Silicon Valley’s entrepreneurs.

April 29, 2019

Yahoo Finance

Kruze Consulting Releases New Data on Uber vs Lyft Market Share

Kruze Consulting, a leading CFO consulting company for startups, today released updated data on how employees at funded startups expense Uber and Lyft rides.

April 29, 2019

Mashable

Uber could be worth $90 billion. Most drivers won't see much of it

Based on an updated SEC filing, the company is worth up to $90 billion. And drivers are realizing they won't see much of it unless they've driven a lot for the ride-hailing company.

April 26, 2019

MarTech Series

Uber Versus Lyft: The Game of Ride Sharing and Pricing Data Gets Hotter

Kruze Consulting, a leading CFO consulting company for startups, today released updated data on how employees at funded startups expense Uber and Lyft rides.

April 26, 2019

Top 5 and Top Boutique Startup Law Firms

The right attorney can make the world of difference for a venture-funded startup - and startups are willing to pay up for legal advice. We’ve analyzed over $40 million worth of startup legal spending to create two reports, and identified the Top Startup Law Firms and the Top Boutique Startup Law Firms.

February 19, 2019

Uber vs. Lyft Market Share

As of the first quarter of 2019, Lyft is still slowly gaining market share, and Q4 2018 to Q1 2019 rideshare revenue growth was surprisingly weak.

April 23, 2019

Brex vs American Express - Which credit card is best for startups?

The Brex corporate card is one of the fastest-growing financial tools we’ve seen startups adopt in the past few years. But traditional card vendor American Express isn’t sitting on its laurels, and has announced their own “Brex Killer” card – “American Express Corporate Program for Startups.”

November 05, 2019

Kruze Consulting’s entrepreneurial spirit attracts Silicon Valley clients

Fueled by risk and high energy, Silicon Valley is not the typical CPA launch pad. But Kruze Consulting founder Vanessa Kruze has more in common with the pioneers of the startup world than her license would suggest, making her an ideal accountant to service their needs.

March 01, 2017

CNBC

Uber, Airbnb debt providers gear up for IPO business and more

Uber and Airbnb will eventually — it is widely assumed — have massive IPOs. In the meantime, big banks are salivating at the hundreds of millions of dollars in fees those offerings will produce.

June 17, 2016