Kruze consulting Blog

Accounting, Finance, HR and Tax for Startups


Hi! I'm Vanessa Kruze, CPA and I founded Kruze Consulting in 2012. Our firm handles all things Accounting, Finance, HR and Tax for over 700 startups. Follow Kruze Consulting on Twitter to keep up with all of our blog posts, videos and podcasts.

What is the Minimum Angel Check to Get Pro-Rata Rights

What is the Minimum Angel Check to Get Pro-Rata Rights
Posted on Sun, 7 August 2022 by scott orn

Sometimes, founders will just give everyone who participates in the early rounds pro-rata rights.

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This is how you should choose VCs in a tough market

This is how you should choose VCs in a tough market
Posted on Sun, 31 July 2022 by scott orn

Over the last year, it’s been a ferocious capital market for startups, with great valuations and good access to capital.

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Startup Financial Planning

Startup Financial Planning
Posted on Mon, 25 July 2022 by scott orn

With the VC market in turmoil, and the strong possibility of a tech recession around the corner, it’s a great time to get your startup’s financial plan together or reforcasted.

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What is a POA notification?

What is a POA notification?
Posted on Sun, 24 July 2022 by scott orn

POA (power of attorney) notifications are sent out from taxing authorities, like states or the federal government, when they receive POA authorizations.

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How to Raise Venture Capital from Existing Investors Right Now

How to Raise Venture Capital from Existing Investors Right Now
Posted on Sun, 17 July 2022 by scott orn

It’s been a tough stock market and venture market recently for startup tech companies. Since the market has corrected, capital is becoming precious again.

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How to Rebalance Ownership Between Founders

How to Rebalance Ownership Between Founders
Posted on Sun, 10 July 2022 by scott orn

Before we get into the how, let’s start with why you may want to rebalance ownership between founders.

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What is a Co-Employer Relationship?

What is a Co-Employer Relationship?
Posted on Mon, 4 July 2022 by scott orn

The co-employer relationship occurs when a company uses a professional employer organization or PEO.

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Top 10 Venture Capital Pitch Decks

Top 10 Venture Capital Pitch Decks
Posted on Fri, 1 July 2022 by healy jones

We’ve helped clients raise over $6 billion in VC funding - here are some of the best pitch deck templates on the internet right now.

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Fraudulent & Misleading California Statement of Information Solicitations

Fraudulent & Misleading California Statement of Information Solicitations
Posted on Sun, 26 June 2022 by scott orn

The latest scam targeting startups is fraudulent (or misleading) California Statement of Information requests. 

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What are Your VC’s Return Expectations Depending on the Stage of Investment?

What are Your VC’s Return Expectations Depending on the Stage of Investment?
Posted on Thu, 23 June 2022 by scott orn

It is incredibly important that startup founders know what their VCs are going for so that they can be aligned and make smart decisions.

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Why does a startup pay more in Social Security Tax early in the year?

Why does a startup pay more in Social Security Tax early in the year?
Posted on Sun, 19 June 2022 by scott orn

There’s a good reason startups pay more in social security taxes, including payroll taxes, earlier in the year than they do later in the year. 

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Gusto vs Rippling: Which Is Right For Your Startup?

Gusto vs Rippling: Which Is Right For Your Startup?
Posted on Thu, 16 June 2022 by healy jones

For founders, picking a payroll system, and knowing how to compare the options, presents an important decision that will matter a lot over time.

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What is the 2% and 20% VC fee structure?

What is the 2% and 20% VC fee structure?
Posted on Sun, 12 June 2022 by scott orn

At its most basic, the two and twenty is basically the standard fee structure for venture capital firms to charge their investors. The 2% is the annual fee that the fund charges investors to manage the fund. And the 20% is the percentage of the upside that the fund managers take.

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Why do VC General Partners invest in other Venture Capital Funds

Why do VC General Partners invest in other Venture Capital Funds
Posted on Tue, 7 June 2022 by scott orn

Before we jump into why venture capital general partners would invest in other VC funds, let’s break down some basic terminology. 

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Venture debt: Don’t borrow your own money

Venture debt: Don’t borrow your own money
Posted on Sun, 5 June 2022 by scott orn

Startups that take venture debt don’t realize it can actually turn out to be a major problem. It turns out they’re borrowing their own money, and it doesn’t do them any good down the road. 

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