Kruze consulting Blog

Accounting, Finance, HR and Tax for Startups


Hi! I'm Vanessa Kruze, CPA and I founded Kruze Consulting in 2012. Our firm handles all things Accounting, Finance, HR and Tax for over 700 startups. Follow Kruze Consulting on Twitter to keep up with all of our blog posts, videos and podcasts.

What is a Cap Table and Why Does Your Startup CPA Need Access?

What is a Cap Table and Why Does Your Startup CPA Need Access?
Posted on Sat, 3 December 2022 by scott orn

We often get this question from founders who don’t yet have a cap table or are reluctant to give us access to it.

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A Guide to Tax Returns for Seed Stage Startups

A Guide to Tax Returns for Seed Stage Startups
Posted on Tue, 29 November 2022 by vanessa kruze

The ultimate tax season guide for startups, by the leading tax CPA to startups. Kruze has filed thousands of tax returns; we answer the top tax questions.

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What is a forward commitment in venture debt?

What is a forward commitment in venture debt?
Posted on Sun, 27 November 2022 by scott orn

For startups using venture debt can be a very helpful way to gain additional financing they need, to extend their runways or bridge to the next financing round. In order to strategically utilize venture debt for the best outcome, arranging a forward commitment is a smart move.

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Brex vs Ramp - Which card is best for startups?

Brex vs Ramp -  Which card is best for startups?
Posted on Thu, 24 November 2022 by healy jones

Our CPA team compares Brex and Ramp. Which offers the best card for startups? We look at points, expense management features and more.

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Who Appoints a Startup’s CFO?

Who Appoints a Startup’s CFO?
Posted on Sun, 20 November 2022 by scott orn

When you consider hiring a CFO for a startup, you may also want to think about the other people who will help make that decision.

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What is Pay to Play in Venture Capital?

What is Pay to Play in Venture Capital?
Posted on Sun, 13 November 2022 by scott orn

Pay to play in venture capital typically only gets talked about when times start getting tougher and, currently, times are definitely getting a little tougher. Pay to play provisions are trending upward now as startup founders seek additional financing for startups.

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Cooking the Books: What Every Accountant Should Know About Fraud

Cooking the Books: What Every Accountant Should Know About Fraud
Posted on Sun, 6 November 2022 by scott orn

Cooking the books is a cute term for something that’s quite the opposite of cute. You want to stay as far away from it as possible. Anyone involved in startup accounting and startup bookkeeping should learn about financial fraud and how to avoid it.

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What salaries did startup CTOs earn in 2022?

What salaries did startup CTOs earn in 2022?
Posted on Tue, 1 November 2022 by healy jones

Kruze Consulting works with a wide range of funded startups, and we’re frequently asked about salary ranges for early-stage companies, including chief technology officers (CTOs).

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How to Handle a Co-Founder Departure

How to Handle a Co-Founder Departure
Posted on Sun, 30 October 2022 by scott orn

The relationship between co-founders at a startup is often a long-term, close working relationship that benefits the company. But like other relationships, sometimes a co-founding partnership doesn’t work out, and one founder decides to leave. That can be traumatic, but it can also be a positive step. 

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Don’t store cash in payments accounts

Don’t store cash in payments accounts
Posted on Sun, 23 October 2022 by scott orn

Pro-tip for startups: Do not cash in a payment account! Companies that generate revenue sometimes keep large amounts of cash in their payment processing account, like PayPal, Stripe, etc. This is not a good idea.

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Gusto vs Rippling: Which Is Right For Your Startup?

Gusto vs Rippling: Which Is Right For Your Startup?
Posted on Tue, 18 October 2022 by healy jones

For founders, picking a payroll system, and knowing how to compare the options, presents an important decision that will matter a lot over time.

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What Is Cash Drag For A VC Fund?

What Is Cash Drag For A VC Fund?
Posted on Sun, 16 October 2022 by scott orn

The term ‘cash drag’ sounds contradictory, because how could cash be a problem for venture capital funds? But cash drag is actually a negative thing.

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Now startup founders can file their 83(b) elections through Carta

Now startup founders can file their 83(b) elections through Carta
Posted on Sun, 9 October 2022 by scott orn

Startup founders who use Carta are going to find it much easier to file their 83(b) elections now. Many founders forget to submit this election to the IRS, and that can have serious tax implications!

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Small Startup Exits

Small Startup Exits
Posted on Sun, 2 October 2022 by scott orn

At Kruze, we advise hundreds of startups on their finance and accounting - and we are seeing a major rise of smaller, but meaningful, startup acquisitions. This is definitely becoming a trend in 2022.

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What is GMV?

What is GMV?
Posted on Sun, 25 September 2022 by healy jones

Gross Merchandise Value – otherwise known as GMV – what is it? GMV is the total end-value to the customer of the products sold through a marketplace, or the total value of the goods sold by an eCommerce startup.

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