Kruze consulting Blog

Accounting, Finance, HR and Tax for Startups


Hi! I'm Vanessa Kruze, CPA and I founded Kruze Consulting in 2012. Our firm handles all things Accounting, Finance, HR and Tax for over 200 startups. Follow Kruze Consulting on Twitter to keep up with all of our blog posts, videos and podcasts.

How to Handle a Co-Founder Departure

How to Handle a Co-Founder Departure
Posted on Tue, 20 July 2021 by scott orn

Your co-founder tells you he or she wants to depart. This is something no one in a startup wants to go through. But, sometimes if one of the partner’s or one of the founder’s hearts aren’t really in it, it’s way better to know earlier rather than later.

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5 Ways to Collect Cash Upfront from Customers

5 Ways to Collect Cash Upfront from Customers
Posted on Sun, 11 July 2021 by scott orn

All businesses depend on revenue. This is especially true for startups where maybe money is scarce. So, collecting cash upfront from customers is crucial and beneficial to the success of the business.

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Vaccine Tax Credit for Startups

Vaccine Tax Credit for Startups
Posted on Mon, 28 June 2021 by scott orn

The Vaccine Tax Credit was a tax credit created under the Families First Coronavirus Response Act (FFCRA), and was announced earlier this year by the President.

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What Salaries Did Startup CEOs Earn in 2020?

What Salaries Did Startup CEOs Earn in 2020?
Posted on Sat, 26 June 2021 by healy jones

One of the most common questions CEOs ask us at Kruze Consulting is: “How much should my salary be?” Since the Kruze team helps run startup’s books and payroll, it’s natural that we’d get this question. We looked at our payroll data for over 125 seed and venture-backed startups to come up with the answer.

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What happens to my personal taxes if my employer switches to a PEO mid-year?

What happens to my personal taxes if my employer switches to a PEO mid-year?
Posted on Mon, 21 June 2021 by scott orn

A question that comes up every now and then is “my employer changed to PEO, a professional employer organization, mid-year, how does that affect my personal taxes and  W2s?” The answer is, it is not that complex.

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What Happens If Your Startup Doesn’t Make Its Medical Payments?

What Happens If Your Startup Doesn’t Make Its Medical Payments?
Posted on Tue, 15 June 2021 by scott orn

Although this topic only comes up every couple of years in the Kruze client base, it is a huge deal. What happens if your startup doesn’t make its medical payments (as in the monthly insurance premiums that are required to keep the employees’ health plans active)?

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Financing a Startup

Financing a Startup
Posted on Sun, 6 June 2021 by scott orn

Financing a Startup - 8 most common sources of startup financing.

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How Much Do Accountants Charge Startups or Small Businesses?

How Much Do Accountants Charge Startups or Small Businesses?
Posted on Tue, 1 June 2021 by vanessa kruze

All small businesses and startups need to have good accounting practices in place. Not only is having good accounting, budgeting, tax preparation, and tax compliance crucial, but they can make or break a business.

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Does Crowdfunding Capital Raise Discourage Future VC Investment?

Does Crowdfunding Capital Raise Discourage Future VC Investment?
Posted on Sun, 23 May 2021 by scott orn

Does crowdfunding capital raise discourage future VC investment? We are getting this question a lot because there are way more ways to access capital these days than the traditional VC route, so startups are taking advantage of this.

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How Should Bookkeepers Account For Legal Retainers?

How Should Bookkeepers Account For Legal Retainers?
Posted on Tue, 18 May 2021 by scott orn

This is a question we are often asked and it is a good one. However, before answering it, let’s first dive into how a legal retainer works.

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Why Do Big Acquirers like to buy Small Startups via an Asset Sale vs. an Equity Purchase?

Why Do Big Acquirers like to buy Small Startups via an Asset Sale vs. an Equity Purchase?
Posted on Sun, 9 May 2021 by scott orn

Why do big companies like to buy smaller startups in an asset sale versus an equity purchase? The answer is pretty simple.

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Bigfoot Capital’s CEO Featured on “Founders & Friends” Startup Podcast

Bigfoot Capital’s CEO Featured on “Founders & Friends” Startup Podcast
Posted on Wed, 5 May 2021 by healy jones

Brian Parks, the CEO of Bigfoot Capital, was recently interviewed on Kruze Consulting’s Founder & Friends startup podcast.

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How to Legitimize a Handshake Equity Agreement Between Founders

How to Legitimize a Handshake Equity Agreement Between Founders
Posted on Mon, 3 May 2021 by scott orn

Startup founders often ask us how to legitimize a handshake equity agreement between two founders. This is a great question and often comes up around equity grants.

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What is an Orphaned VC Deal?

What is an Orphaned VC Deal?
Posted on Tue, 27 April 2021 by scott orn

Your startup just got VC funding. Congratulations! But, then you receive notification that your venture capital partner just left their firm. Before you panic, read this article about “what is an orphaned VC”. Although it sounds awful, it is not as bad as you might think.

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Which States Are Taxing PPP Loan Forgiveness?

Which States Are Taxing PPP Loan Forgiveness?
Posted on Mon, 19 April 2021 by scott orn

PPP or the Paycheck Protection Program has been pretty big in the startup space, especially for a lot of seed and Series A companies that haven’t raised a lot of capital.

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