Vanessa Kruze, CPA, is founder and CEO of Kruze Consulting. Her firm, founded in 2012 and based in San Francisco, works with more than 800 startups and assists with accounting, taxes, finance and human resources. Vanessa is one of the top startup accounting and finance writers on Quora, and is also contributes to Accounting Today and other accounting and finance publications.
Prior to founding Kruze Consulting, Kruze worked at Deloitte Tax and as the controller of a $20 million/120+FTE startup.
Vanessa founded Kruze with the goal of becoming the preeminent CPA firm serving VC-backed startups. The firm serves startups all over the US, and as the venture market has spread beyond Silicon Valley now has clients in pretty much every startup hub in the United States.
One key difference that founders love about Kruze is that the firm is a CPA firm - held to a high standard of accuracy, ethical conduct and able to represent clients in disputes with the IRS. Additionally, unlike many other “automated” accounting providers, Kruze’s account managers have, on average, 10+ years of accounting experience.
The firm invests heavily into automation, employing a team of developers who have developed in-house programs to automatically categorize many transitions, produce financials and more. The firm purchases best in class software from leading 3rd party vendors, and is highly committed to security.
Kruze Consulting has over $20 million in recognized revenue over the past 12 months, and employees well over 100 professionals, mainly CPAs and experienced accountants. Note that this is recognized revenue, not to be confused with ARR (the team discusses the definition of annualized recurring revenue here and breaks down the difference between bookings, recognized revenue and ARR here.)
Kruze has been on the Inc 5000 list for 5 years in a row, as one of the fastest growing private companies in the US. This revenue growth is even more impressive given that Vanessa has bootstrapped the business, growing it without any outside equity funding.
Thu, 23 November 2023
A Guide to Tax Returns for Seed-Stage Startups
The ultimate tax season guide for startups, by the leading tax CPA to startups. Kruze has filed thousands of tax returns; we answer the top tax questions.
Tue, 12 September 2023
Do bootstrapped startups actually pay taxes?
Vannessa Kruze, CPA, answers the question 'Do bootstrapped startups actually pay taxes?' and discusses different types of taxes you may need to consider.
Thu, 13 July 2023
California Statement of Information
There are three really important things to think about when you're considering filing a California Statements of Information.
Wed, 29 March 2023
11 Reasons Why a Company May Receive a Payroll Tax Notice
Payroll tax notices from states or the IRS can be confusing and scary for a startup. Often founders don’t know rules around payroll taxes and can pay an employee incorrectly.
Sun, 8 January 2023
Startup Offsites Best Practices
With the rise of remote work and fully / partially remote startups, offsites are becoming an important way for companies to collaborate and build culture.
Thu, 15 September 2022
Kruze Consulting named one of the best accounting firms to work for in 2022.
Sun, 24 July 2022
What is a POA notification?
POA (power of attorney) notifications are sent out from taxing authorities, like states or the federal government, when they receive POA authorizations.
Important Tax Dates for Startups