Accounting - what your startup needs to know by a leading startup CFO firm

Double-entry vs Single-entry Bookkeeping

Posted on Wed, 26 August 2020 by Scott Orn, CFA and COO of Kruze Consulting

What is the difference between double-entry bookkeeping, and single-entry bookkeeping, and which is right for a funded startup or high-growth eCommerce company?

What should I keep my company's accountant abreast of?

Posted on Mon, 24 August 2020 by Vanessa Kruze, CEO and Founder of Kruze Consulting

Nothing is worse than surprising your accountant with information that could've helped you avert a hefty tax fine or a last-minute crisis. We've put together a quick list of things you should tell your accountant ahead of time.

Leading ScaleFactor Alternative

Posted on Tue, 23 June 2020 by Healy Jones, VP of FP&A

Kruze Consulting is a leading alternative to ScaleFactor. Our team assists hundreds of high-growth companies with their books, taxes and provides CFO level support. Learn more now.

Bill.com vs Gusto for paying contractors

Posted on Wed, 10 June 2020 by Scott Orn, CFA and COO of Kruze Consulting

Founders have a few different options for paying their contractors - we’ve seen everything from check (pretty standard) to Venmo (maybe not the best idea). But two of the most popular cloud solutions for paying contractors are Bill.com and Gusto.

Is it better for startups to pay a vendor via a check or credit card?

Posted on Mon, 1 June 2020 by Scott Orn, CFA and COO of Kruze Consulting

We get this question a lot; should a startup pay vendors via a check or credit card? Now, for the startup, it's always easier to pay via credit card.

Webinar: SMB loans during COVID

Posted on Sun, 19 April 2020 by Scott Orn, CFA and COO of Kruze Consulting

Kruze Vice President FP&A, Healy Jones, will be joining this new Procurify’s webinar on All You Need To Know For Small Business Loans.

Warrant Coverage Venture Loans

Posted on Thu, 2 April 2020 by Scott Orn

The rationale for a warrant coverage or a little bit of equity upside for the lender is that they're taking a lot of risk here.

Two recent Kruze guest posts

Posted on Tue, 10 March 2020 by Healy Jones, VP of FP&A

Vanessa Kruze recently penned two guest posts on some respected accounting and HR websites, AccountingToday and HR Technologist. If you didn’t catch them, here’s more about these posts

A Guide to Tax Returns for Seed Stage Startups

Posted on Thu, 23 January 2020 by Vanessa Kruze, CEO and Founder of Kruze Consulting

It’s tax season once again and for seed stage startup founders, there’s a lot to know. At Kruze Consulting, our tax experts work with early stage companies through all stages of the tax process. Here are the most commonly asked questions we get from founders.

Working Capital 101 for Startups

Posted on Tue, 21 January 2020 by Healy Jones, VP of FP&A

Venture-backed, early-stage companies should use accrual accounting - I won’t get into the detail here as to why, but if your goal is to raise serious VC funding or get acquired by a public technology company (or eventually have an IPO), you need accrual-based accounting.

2019 Kruze Training Offsite

Posted on Tue, 17 December 2019 by Healy Jones, VP of Marketing

The Kruze team is getting together this week for networking, training and 2020 planning.

Kruze Consulting recognized as one of the fastest-growing companies

Posted on Wed, 4 December 2019 by Healy Jones, VP of Marketing

We are pleased to be growing fast - almost as fast as our best startup clients! We’ve recently been recognized as a fast-growing company by several prestigious publications in the US and the Bay Area.

How to Pick an Accountant for a Venture-Backed Delaware C-Corp

Posted on Mon, 18 November 2019 by Healy Jones, VP of FP&A

Kruze Consulting is 100% focused on helping seed and venture funded Delaware C-Corps with their accounting needs.

If this is the tech recession, what can you do about it?

Posted on Tue, 22 October 2019 by Healy Jones, VP of FP&A

From our perch as accountants to almost 200 venture-funded startups, we may be seeing some signs of a coming economic slowdown. Here is our advice on what startup founders should do to prepare for a recession.

10 Reasons Why Startups Can’t Use Their Payroll Provider for 1099s

Posted on Tue, 24 September 2019 by Vanessa Kruze, CEO and Founder of Kruze Consulting

1099s are a pain - somewhat mindless paperwork every startup needs to send to their contractors and many vendors like law firms.

ASC 842: Lease Accounting and Lease Capitalization

Posted on Fri, 30 August 2019 by Vanessa Kruze, CEO and Founder of Kruze Consulting

There’s a new rule in town that venture-funded startups need to know about - and consider following if they want to remain GAAP compliant.

Can a convertible note decrease your 409A valuation?

Posted on Mon, 29 July 2019 by Healy Jones, VP of FP&A

409A’s are outside valuations performed to help startups determine the strike price of their employees' options.

Kruze Consulting’s Jim Gellas Podcast Interview

Posted on Sun, 23 June 2019 by Healy Jones, VP of FP&A

Kruze Consulting’s Jim Gellas, VP of Finance, was recently interviewed on Procurify’s Spend Culture Stories podcast.

Bookings vs. Revenue in Enterprise SaaS

Posted on Tue, 28 May 2019 by Healy Jones, VP of FP&A

Kruze consulting has quite the client list when it comes to Enterprise SaaS startups.

Spring Cleaning Cash Flow Management Tips for Startups

Posted on Tue, 14 May 2019 by Healy Jones, VP of FP&A

Hey, it’s springtime for a little spring cleaning! It’s a great moment to give your startup’s cash flow a little dusting. Here are some easy tips you can use to try to reduce your company’s burn.

Bad Bookkeeping: The Top 10 Ways your Financials are Messed Up

Posted on Thu, 14 February 2019 by Vanessa Kruze, Founder and CPA

Every day we’re approached by a prospective client who’s interested in working with us. After hearing their story and telling them ours, it is time to get them a quote.

Startup Finance and Accounting Job Descriptions

Posted on Mon, 3 December 2018 by Healy Jones, VP of Marketing

We’ve compiled detailed job descriptions for startups’ finance and accounting teams, based on our experience managing the growth of our startups’ accounting and finance functions.

Does my Startup need Netsuite? 5 Signs that your Startup is Ready for Netsuite

Posted on Mon, 22 October 2018 by Vanessa Kruze

Netsuite is an ERP (Enterprise Resource Planning) tool. It manages your accounting, reporting, supply chain, procurement, and much more.

NIH NSF SBIR Accounting Services

Posted on Mon, 24 September 2018 by Healy Jones, VP of FP&A

Kruze Consulting offers NIH (National Institutes of Health), NSF (National Science Foundation) and SBIR (Small Business Innovation Research) accounting services as part of our ongoing accounting to seed and venture-funded startups.

3 Accounting tips for companies about to raise venture capital

Posted on Tue, 15 May 2018 by Vanessa Kruze

Kruze Consulting clients have raised over $200 million of venture capital in the past 12 months. We regularly help outstanding startups prepare their books, accounting systems and projections for the next fund raise. Here are 3 tips that will help reduce the risk of an accounting error slowing down your next fund raise.