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What the average annual CEO salary rate (SAAS, Fintech, or B2B CRM) during the early stage (pre-seed, seed) in SV?

Vanessa Kruze Kruze Consulting

Vanessa Kruze

CEO and Founder of Kruze Consulting

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My team and I handle payroll, taxes and the accounting for seed and venture-funded startups, and we analyzed CEO pay at over 125 startups; most of them in Silicon Valley. The average CEO pay for seed funded startups is $119,000 - but it does vary by industry. This chart breaks down seed funded CEO salary by industry:


I don’t have data on B2B CRM companies, but do have the data on seed funded Fintech and SaaS company pay:

  • Fintech: $124,000
  • SaaS: $113,000

I’d have to imagine that seed funded B2B CRM CEOs get paid about the same.

The question also asks about pre-seed CEO pay. My company only works with companies that have raised real seed funding, so my dataset starts to get less robust. However, quickly looking at numbers that I do have, over half of the companies did not pay their CEO anything before the seed round. So I’d say that the media pre-seed CEO pay is zero. The average appears to be $40,000, but it is very common for pre-seed CEOs to not get paid anything.

I’ve got more info on Startup CEO Pay on my firm’s blog - hope that this was helpful!


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