Q&A icon

Startup Q&A

Back to questions

What the average annual CEO salary rate (SAAS, Fintech, or B2B CRM) during the early stage (pre-seed, seed) in SV?

Vanessa Kruze Kruze Consulting

Vanessa Kruze

CEO and Founder of Kruze Consulting

My team and I handle payroll, taxes and the accounting for seed and venture-funded startups, and we analyzed CEO pay at over 125 startups; most of them in Silicon Valley. The average CEO pay for seed funded startups is $119,000 - but it does vary by industry. This chart breaks down seed funded CEO salary by industry:


I don’t have data on B2B CRM companies, but do have the data on seed funded Fintech and SaaS company pay:

  • Fintech: $124,000
  • SaaS: $113,000

I’d have to imagine that seed funded B2B CRM CEOs get paid about the same.

The question also asks about pre-seed CEO pay. My company only works with companies that have raised real seed funding, so my dataset starts to get less robust. However, quickly looking at numbers that I do have, over half of the companies did not pay their CEO anything before the seed round. So I’d say that the media pre-seed CEO pay is zero. The average appears to be $40,000, but it is very common for pre-seed CEOs to not get paid anything.

I’ve got more info on Startup CEO Pay on my firm’s blog - hope that this was helpful!

Contact Us for a Free Consultation

Looks good!
Please provide your full name
Looks good!
Please provide company name
Looks good!
Please provide valid phone number
Looks good!
Please provide valid email
Please enter a message.
Looks good!
$250M+ VC Funding Raised
I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze.
Chris Mansi Viz AI

Chris Mansi

CEO @ Viz.ai

  Talk to a leading startup CPA