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Who are the best startup accountants in the Bay Area?

Vanessa Kruze Kruze Consulting

Vanessa Kruze

CEO and Founder of Kruze Consulting

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At Kruze Consulting, our whole practice is designed for startups. We do the monthly reconciliations, payroll, bill pay, 409A valuations, financial modeling and taxes for over 800 startups. As a CPA firm, we can offer a layer of strategic advice that basic bookkeeper can’t - from where to invest your millions of VC dollars to outlining the diligence process when you are exiting to major tech corporations like Apple and Cisco (like some of our clients have done). 

We rely on a lot of great software like Quickbooks, Gusto, Rippling, Brex, Ramp, Deel, Taxbit, Avalara, Bill.com, etc. to make our practice scalable and save our clients time and money. One of the things we do best is to help set up our startup clients for growth, making sure they get on the best banks for startups, set up the payroll the right way, etc. We take clients when they are small because we know they’ll stick with us as they grow. Most importantly, we love what we do. :)

Our clients have raised over $12 billion in venture capital and seed financing, and we are experts at helping Bay Area companies with their accounting and bookkeeping needs. 

The SF Business Times has named us one of the fastest growing private companies in the Bay Area - and we have also been on the Inc 5000 fastest growing list for five six years in a row. So we not only know what it takes to work with high-growth startups, we know what it’s like to manage a high-growth company. 

What to Look for in a Bay Area Startup Accountant

For founders who are looking for an accountant specialized in startups in the Bay Area, there are several crucial factors to consider. Here are some guidelines to help you find the perfect match for your company:

Industry Expertise
It’s crucial to choose an accountant who is familiar with the startup landscape, particularly in the Bay Area, given its unique and competitive ecosystem. The accountant should understand the nuances of venture capital, fundraising, and the various business models common to startups.

Technology Savvy
Cloud accounting services are becoming increasingly popular among startups for their convenience and efficiency. Make sure the accountant you choose is adept at using modern accounting software and tools, just like Kruze Consulting, which utilizes QuickBooks, Gusto, Rippling, and more to provide scalable solutions for clients.

Comprehensive Services
Startups require more than just basic bookkeeping. Look for a firm that offers a comprehensive package including tax planning, financial modeling, 409A valuations, and payroll services. This way, you can concentrate on growing your business rather than worrying about various accounting tasks.

Proactive Communication
Good accountants do more than just crunch numbers; they offer strategic advice that can be pivotal to your startup’s success. Look for an accounting firm that provides regular financial reports and is open to consultations. A proactive accountant can alert you to opportunities for growth, potential pitfalls, and financial planning strategies you might not have considered.

Choose an accounting firm that can grow with you. Many startups go from bootstrap to seed to venture-funded stages rapidly. An ideal accounting firm should be able to adapt to your changing needs.

Credibility and Recognition
It’s best to work with a legitimate CPA firm. Check if the accounting firm has received any accolades or has been recognized by reputable business publications. Firms like Kruze Consulting, a California CPA firm, has been named one of the fastest-growing private companies by the SF Business Times and on the Inc 5000 list for six years, are more likely to offer high-quality, reliable services than fly-by night “automated” vendors or one-man-bands.

Affordable Pricing
Kruze is known for attractive, monthly fixed fee bookkeeping services that scale as your business grows. Additionally, look to make sure that your accounting firm has the ability to handle taxes and other compliance work in house at attractive prices.

The Bay Area and beyond

Kruze Consulting has accounting offices in San Francisco and San Jose, as well as, Santa Monica and New York. Our clients are all over the Bay, from SF to San Jose to Oakland; Silicon Valley to Mill Valley. Give us a call!

Kruze Consulting San Francisco
600 California St. 12th Floor
San Francisco, CA, 94108
(415) 322-1610


We are the experts at helping seed/VC-backed Delaware C-Corps with their accounting and finances!

Talk with a real accountant, not a generic salesperson!

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