Kruze clients are twice as likely to get acquired as the average startup.  Find out why here

Accounting and CFO Expertise in Multiple Startup Industries

Kruze’s CFOs, tax CPAs, controllers and bookkeepers have deep expertise in the most important startup industries, from biotech to ecommerce to SaaS and beyond.

Our team provides online bookkeeping services to hundreds of funded startups and high-growth companies, and our experience in specific industries sets up apart from both traditional accountants and automated solutions.

Learn more about our online offerings for specific, high-growth industries below - or get in touch with us to learn more.

Vanessa Kruze, CPA
VANESSA KRUZE, CPA
KRUZE CONSULTING FOUNDER FORMER STARTUP CONTROLLER

Ecommerce - Accounting, Tax and CFO services

Online bookkeeping and CFO services for high growth ecommerce companiesOnline bookkeeping and CFO services for high growth ecommerce companies

High growth ecommerce companies require more than just simple financial statement preparation and tax returns. Cash flow forecasting based on inventor trends, state and local taxes, SKU level analysis, the nuances of Amazon vs Shopify vs Paypal, gross vs net revenue - all of these complications require an experienced accounting team. Just like your ecommerce customers expect a great online experience, our outsourced bookkeeping and CFO team will produce your financial statements online.

Learn more about Kruze’s ecommerce accounting practice.

SaaS - Accounting and more for high growth SaaS companies

Enterprise SaaS, small business SaaS, consumer SaaS, app store SaaS - they’re all different, and we’ve worked with hundreds of SaaS companies, delivering high quality books, tax advice and CFO level advice.

SaaS companies should look for online bookkeeping solutions that are paired with experienced SaaS accountants. That’s because not all accountants know how to correctly recognize SaaS revenue and expenses. Many online bookkeepers fail to correctly identify contract lengths, discounts and more. And when the MRR and ARR numbers don’t match the books, VCs get concerned.

Learn more about Kruze’s SaaS accounting practice.

Online accounting and more for high growth SaaS companiesOnline accounting and more for high growth SaaS companies

Biotech - bookkeeping, accounting and cash management support

Bookkeeping, accounting and cash management support for biotech companiesBookkeeping, accounting and cash management support for biotech companies

Biotech companies bookkeeping and accounting needs are extremely specialized.

Managing cash burn and taking advantage of government tax incentives can’t be automated; your biotechnology startup needs experienced healthcare and drug development accounting advice.

As your biotech company is getting ready to head through FDA and government trials and certification, you’ll want to work with an experienced CFO who can help you anticipate the costs and possible bottlenecks.

And your online bookkeeping needs to be both fast and accurate, so you can carefully manage your burn rate as you develop your drug.

Learn about our experience running accounting for biotech startups.

Hardware startups - bookkeeping, inventory accounting and more

Inventory accounting, build of material calculation and working capital constraints make even early-stage hardware companies complex from an accounting and bookkeeping perspective.

Kruze’s team works with agtech, healthcare, direct-to-consumer and other hardware startups, helping the founders understand their cash flows and prepare for venture capital rounds. We have a number of “hardware as a service” clients that combine SaaS revenue streams with hardware.

Building a physical product is hard enough - work with an accounting firm that can help you focus on your technology and not your books.

Learn about our experience running accounting for hardware startups.

Hardware startups - bookkeeping, inventory accounting and moreHardware startups - bookkeeping, inventory accounting and more

Healthcare hardware and software - accounting support

Healthcare hardware and software - accounting supportHealthcare hardware and software - accounting support

Building a startup is hard enough - but layering on the complex regulatory environment and difficult purchasing cycles of the healthcare industry adds a whole new level of complexity.

Founders of healthcare startups deserve an accountant who has seen the healthcare startup journey more than once and who can offer valuable guidance and advice.

From claiming R&D tax credits to accurately projecting cash burn, the Kruze team is ready to support your healthtech company.

Our online bookkeeping will help you understand where you’ve been, and our outsourced CFOs can help you visualize where you are going.

Learn about our experience running accounting for healthcare startups.

 

Startup CPG company accounting

Fast growing CPG companies should have specialized accounting help to deal with complex issues related to inventory, BOMs, gross vs net revenues and more.

Kruze’s team has worked with food startups, supplement providers, subscription fashion and more. And we know that high growth comes with its own problems, especially understanding how inventory and manufacturing impact cash flow and getting a handle on customer acquisition costs.

Getting a new product in the hands of consumers is hard. Don’t let your accounting distract you!

Accounting support for food startups, supplement providers, subscription fashion and moreAccounting support for food startups, supplement providers, subscription fashion and more

Startups with Crypto

Online accounting and more for cryptoOnline accounting and more for crypto

Increasing numbers of startup companies are using cryptocurrencies for operational, transactional, and investment purposes, and the wide range of these transactions creates a need for crypto accounting.

These startups are taking advantage of the convenience, security, and portability of crypto assets for vendor and contractor payments, smart contracts, decentralized applications, and more.

Work with a team that knows crypto accounting.

Learn more about Kruze’s crypto accounting.

B2B - Accounting services for business-to-business startups

B2B accounting with KruzeB2B accounting and more with Kruze

B2B startups face unique accounting challenges, including complex tax compliance across multiple jurisdictions, complex revenue models, cash flow management based on longer sales cycles, and more. Kruze Consulting offers customized accounting services for B2B startups, including financial planning and analysis, cash flow forecasting, tax planning and compliance, and investor reporting.

Learn more about B2B accounting with Kruze.

B2C - Accounting and bookkeeping for business-to-consumer startups

B2C startups experience a lot of challenges as they grow and scale, including acquiring funding, managing expenses and cash flow, recognizing revenue, and much more. That means B2C companies need a strong accounting function to maximize their runway, minimize cash burn, create accurate financial reports for investors and management, and comply with all the appropriate regulatory requirements.

Learn more about B2C accounting with Kruze

B2C accounting with KruzeB2C accounting and more with Kruze

Serving most startup industries

Don’t see your type of startup listed here?

Don’t worry! From Fintech to Agtech and most industries in between, Kruze’s team has worked with a wide range of companies.

Reach out and we’ll let you know if we can help you.

Contact Us Now

Kruze is all about startups

Kruze serves hundreds of startups across every major startup industry. This enables us to offer powerful advice to our clients, as we have startup statistics that we can use to help provide helpful guidance for early-stage companies. From the typical marketing spend to metrics VCs use to analyze investment opportunities, we know what it takes to get to the next level. 

About Us

A CPA Firm Specialized in Startup Accounting & Finance

A CPA Firm Specialized in Startup Accounting & Finance

Startups are our niche, and our passion. Our clients have raised over $15 billion in VC funding. We are one of only a few outsourced accounting firms that specialize in funded early-stage companies - we only offer financial and tax services to fast growing startups in the Pre-Seed, Seed, Series A, Series B and Series C stages.

The Right Accounting Partner for Your Startup’s Next Round

The Right Accounting Partner for Your Startup’s Next Round

We know how to de-risk your startup’s next venture capital round. Our team makes sure you are ready to fly through your next VC’s accounting, HR and tax due diligence. And when you use us as your bookkeeper, we set up and keep up-to-date a due diligence folder so you can get that next round of fundraising.

A Leader in Cloud Accounting Software

A Leader in Cloud Accounting Software

Our practice is built on best of breed cloud accounting software like QuickBooks, Netsuite, Gusto, Rippling, Taxbit, Avalara, Brex, Ramp and Deel. Technology makes us more efficient, saving our clients money and letting us offer higher value services like FP&A modeling, 409A valuation, and treasury advice. Startups deserve to work with CPAs using modern software.

Trusted by Top Venture Investors

Trusted by Top Venture Investors

Top angel investors and VCs refer Kruze because they trust us to give the right advice. Our clients are portfolio companies of top technology and Silicon Valley investors, including Y-Combinator, Kleiner, Sequoia, Khsola, Launch, Techstars and more. With us, your books and taxes are in order when it’s time to raise another round of venture financing.

What types of startups does Kruze Consulting usually work with?

What types of startups does Kruze Consulting usually work with?

Kruze Consulting works with funded Delaware C-Corps. Our clients have secured Pre-Seed to Series C or Series D funding. We look to partner with our clients, going beyond the typical outsourced accounting relationship and seeking to provide a higher level advisory role. We feel honored to be a part of making the world a better place, even if it’s one debit and credit at a time.

Accounting, Finance, Taxes, & Payroll all in one solution

Accounting, Finance, Taxes, & Payroll all in one solution

Startup CFO services, startup accounting and bookkeeping services, startup annual taxes, expense reports, payroll, state sales taxes: we've got you covered. Our software provides custom tailored dashboards that can be provided weekly or monthly, depending on your preference and plan. Founders are often so busy building their company that they don’t have time to take care of their finances. Traditionally, these companies have had to work with a basket of people to get their work done, including bookkeepers, accountants, AP clerks, CFOs, consultants, and tax accountants. At Kruze Consulting, our founders have one point person, saving time and money.

Client testimonials

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We're huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly highly highly recommend working with Vanessa and her team.

Vivek Sodera

Vivek Sodera

Co-Founder @ Superhuman

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Prior to Kruze, as a remote-first team, we were weighed down by a lot of the bureaucracy involved with having a distributed workforce. Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located

Zack Fisch

Zack Fisch

Pequity's Head of Operations & Legal

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Avochato has been growing rapidly in the past year – in fact, too quickly for us to keep up with books, taxes, and budgeting for growth. Partnering with Kruze Consulting has been fantastic to manage, track, and analyze our finances while we continue focusing on building our customer base. Kruze’s team knows what startups need.

Alex De Simone

Alex De Simone

CEO @ Avochato

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Everybody, go to Kruze Consulting. They do a great job. I personally can tell you, they've done a great job for our companies, including Calm.com. I'm sure they’ll do a great job for you.

Jason Calacanis

Jason Calacanis

Angel investor

READY TO CONNECT FOR A FREE CONSULTATION?

We are the experts at helping seed/VC-backed Delaware C-Corps with their accounting and finances!

Talk to an experienced accountant, not a generic sales person

 Kruze Consulting
Alex Janeck
 Kruze Consulting
Edith Silva
 Kruze Consulting
Randy Hall
Viz AI

$250M+ VC Funding Raised


"I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze."
Chris Mansi

Chris Mansi

CEO

Startup Venture Capital Assistance

With former venture capitalists on staff, our team is here to help you navigate the fundraising process and manage your board of directors

 Kruze Consulting
Scott Orn
COO | Former VC
 Kruze Consulting
Healy Jones
VP FP&A | Former VC
Pequity

Scale Remote Operations & Team


"Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located"
Zack Fisch

Zack Fisch

Head of Operations & Legal

Clients who have worked with Kruze have collectively raised over $15 billion in VC funding.

We set startups up for fundrising success, and know how to work with the top VCs.

 Kruze Consulting
Vanessa Kruze, CPA
Founder & CEO
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Experienced team helping you

Our account management team is staffed by CPAs and accountants who have, on average, 11 years of experience.

 Kruze Consulting
Bill Hollowsky, CPA
VP of Accounting Services
 Kruze Consulting
Claudine Vantomme, CPA
Controller
 Kruze Consulting
Morgan Avery
SUT/R&D Sr. Tax Accountant
 Kruze Consulting
Beth Bassler
Controller, CPA
Protara Therapeutics

Grew from a 2-person startup to a NASDAQ listed public company.


"The Kruze team helped us grow from a 2-person startup to a NASDAQ listed public company in 2 years. We wouldn’t have gotten public without Kruze’s support. Anyone thinking of launching a startup should make Vanessa their first call!"
Jesse Shefferman

Jesse Shefferman

CEO

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  Talk to a leading startup CPA