Accounting, Finance, HR and Tax for Startups
Hi! I'm Vanessa Kruze, CPA and I founded Kruze Consulting in 2012. Our firm handles all things Accounting, Finance, HR and Tax for over 800 startups. Follow Kruze Consulting on Twitter to keep up with all of our blog posts, videos and podcasts.
As the leading CPA firm serving VC-backed startups, we are acutely aware of the trends in startup funding - including valuation trends.
Kruze Consulting answers frequently asked question ‘What Should my CEO Salary be?’ by looking at payroll data from 110s of seed and venture-backed startups.
It’s a common question: Does the startup board have any flexibility when it comes to setting the strike price for options?
At Kruze Consulting, we get tons of questions about the difference between bookings, ARR and revenue.
It is incredibly important that startup founders know what their VCs are going for so that they can be aligned and make smart decisions.
A lot of startups are finding that, with interest rates going up, they have the opportunity to work with a cash management specialist who can then get them into very safe Treasury and corporate bonds, even packages or bundles of bonds.
For venture capital-backed startups, navigating the complex landscape of investor rights is crucial, particularly when larger investors are demanding that they get special rights - called “major investor rights.” These rights not only protect the investors’ interests but also shape the relationship between startups and their financial backers.
Kruze Consulting COO, Scott Orn, explains everything you need to know about secondary stock transactions and why VC firms are buying founder shares.
A question we get frequently from startup founders is should they cap commissions for their sales team? The reason they ask this question is because they get the financials we prepare at Kruze, and they are startled that the VP of Sales or a top salesperson is making more money than anyone else in the company.
This particular scenario has happened in startups. You’ve started a company. You were used to getting a regular paycheck at your previous job, but right now there’s no money to pay yourself, but hopefully there will when you get funded. And at that point, you feel that you could “reimburse” yourself for all the paychecks you missed.
Our CPA team compares Brex and Ramp. Which offers the best card for startups? We look at points, expense management features and more.
Founders will hear the term “SG&A expenses” thrown around in board meetings a lot. SG&A stands for selling, general, and administrative expenses. One way to think of SG&A expenses is that it’s the cost of running your company.
Founder preferred stock is a pretty new thing in the startup game. Historically, founders would always get common stock, usually in the form of founder shares that they received early on.
Capital expenditures, otherwise known as CAPEX, are mentioned in startup board meetings all the time. It’s definitely a fundamental term to understand when dealing with startup accounting.
A piece of advice that we hear being given out a lot in the startup world is that, when your startup is fundraising, you should fine-tune your pitch by approaching less desirable or non-target venture capitalists first.
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