Kruze consulting Blog

Accounting, Finance, HR and Tax for Startups

What Does an Outside General Counsel Do?

What Does an Outside General Counsel Do?
Posted on Mon, 12 April 2021 by scott orn

What does an outside general counsel do? I’ve been getting this question more often. I think most startup founder’s executive teams are used to working with a big startup law firm to handle all their financings, the M&A for sure.

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Form 3921: Everything you need to know

Form 3921: Everything you need to know
Posted on Wed, 7 April 2021 by vanessa kruze

Form 3921 is an IRS Form that reports the exercise of an employee Incentive Stock Option (ISOs).   Note that ISO’s can only be issued to startup employees, not contractors.

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What Does the VP of Ops or COO At a Startup Do?

What Does the VP of Ops or COO At a Startup Do?
Posted on Tue, 6 April 2021 by scott orn

Maybe you are an early-stage founder and you are at the point of needing to grow your leadership team? Maybe you are a newly hired VP or COO and are not quite sure of your role? You may be wondering, “what does the VP of Ops or COO at a startup do?” And the answer is a little bit of everything. PS. read to the end for helpful COO/VP of Ops tips.

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3 Tips for Startup Venture Capital Funding

3 Tips for Startup Venture Capital Funding
Posted on Tue, 30 March 2021 by healy jones

Startup founders, are you looking to raise venture capital? Here are 3 tips for startup venture capital funding.

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What is the Right of First Refusal When it Comes to Startup Equity?

What is the Right of First Refusal When it Comes to Startup Equity?
Posted on Sun, 21 March 2021 by scott orn

What is the Right of First Refusal (ROFR) when it comes to startup equity? The ROFR is part of the stock purchase agreement that is signed during a venture capital fund raise.

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Startup PPP Loan Statistics

Startup PPP Loan Statistics
Posted on Sat, 20 March 2021 by healy jones

We recently compared revenue trends amongst 400 early-stage startups that took a Payment Protection Program (PPP) loan last year to startups that did not.

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Where Do VCs Get Their Money?

Where Do VCs Get Their Money?
Posted on Tue, 16 March 2021 by scott orn

Where do VCs get their money from? Everyone knows that entrepreneurs who are doing a startup have to go to pitch venture capitalists.

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What are Your VC’s Return Expectations Depending on the Stage of Investment?

What are Your VC’s Return Expectations Depending on the Stage of Investment?
Posted on Sun, 14 March 2021 by scott orn

It is incredibly important that startup founders know what their VCs are going for so that they can be aligned and make smart decisions.

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How does a secondary transaction get reported on ASC 718 Stock Option Expense?

How does a secondary transaction get reported on ASC 718 Stock Option Expense?
Posted on Wed, 10 March 2021 by scott orn

The quick answer is that a secondary transaction should not impact your ASC 718 reporting. However, going forward, It potentially can impact your 409a.

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What is the Minimum Angel Check to Get Pro-Rata Rights

What is the Minimum Angel Check to Get Pro-Rata Rights
Posted on Tue, 9 March 2021 by scott orn

Sometimes, founders will just give everyone who participates in the early rounds pro-rata rights.

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Compilation vs Review vs Audit

Compilation vs Review vs Audit
Posted on Sun, 7 March 2021 by vanessa kruze

If you’re a startup, chances are at some point your investors have asked you to provide “Audited GAAP Financials” for your next fundraising event.  However, few investors truly understand the cost and time involved in providing Audited GAAP Financials.

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What is a Secondary Stock Transaction?

What is a Secondary Stock Transaction?
Posted on Wed, 3 March 2021 by scott orn

As you know, right now, the stock market and venture capital market are very frothy and on fire. So there are a lot of secondary transactions happening. Meaning, a lot of venture capital firms are buying the founder shares or previous VC investors shares in the company.

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Can my startup change its accounting method to be eligible for PPP2 loans?

Can my startup change its accounting method to be eligible for PPP2 loans?
Posted on Tue, 2 March 2021 by scott orn

As a startup founder, you may be wondering if and how you can be eligible for the second round of the Payment Protection Program, or PPP2 loan. Some founders have even come to me asking the question, “can my startup change its accounting method to be eligible for the PPP2 loans?”.

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[Startup Finance Basics] Scott Orn on the This Week In Startups Podcast

[Startup Finance Basics] Scott Orn on  the This Week In Startups Podcast
Posted on Sun, 21 February 2021 by healy jones

Recently, Kruze Consulting’s COO, Scott Orn, was invited to be a guest on Jason Calacanis’ highly-ranked This Week In Startups Podcast. Scott participated in a four-part series entitled “Startups Finance Basics”.

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Can my startup retroactively apply for PPP 1?

Can my startup retroactively apply for PPP 1?
Posted on Thu, 11 February 2021 by scott orn

Today I’m answering the question, can my startup retroactively apply for a PPP 1 loan? This is a question I’m getting quite a bit from startup founders who were eligible but didn’t apply for the Payment Protection Program loan in March, April, and May of last year.

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