Kruze consulting Blog

Accounting, Finance, HR and Tax for Startups


Hi! I'm Vanessa Kruze, CPA and I founded Kruze Consulting in 2012. Our firm handles all things Accounting, Finance, HR and Tax for over 175 startups. We love what we do! Working with so many startups helps us learn faster and spot trends in the startup ecosystem earlier. This blog shares our insights with the entire startup community. Let's be successful together!

Uber vs. Lyft Market Share

Uber vs. Lyft Market Share
Posted on Tue, 15 May 2018 by Healy Jones

A Look At The Ridesharing Choices Made By Today’s Preeminent Startups.

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3 Accounting tips for companies about to raise venture capital

3 Accounting tips for companies about to raise venture capital
Posted on Tue, 15 May 2018 by Vanessa Kruze

Kruze Consulting clients have raised over $200 million of venture capital in the past 12 months. We regularly help outstanding startups prepare their books, accounting systems and projections for the next fund raise. Here are 3 tips that will help reduce the risk of an accounting error slowing down your next fund raise.

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5 Things to do after You Raise Venture Capital

5 Things to do after You Raise Venture Capital
Posted on Tue, 8 May 2018 by Scott Orn

Today we’re talking about five things to do after you raise venture capital. The first one’s kind of obvious. You need a place to put that money, so you need to get a startup bank. We highly recommend you work with a bank that focuses on startups.

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4 Reasons to Raise Venture Debt

4 Reasons to Raise Venture Debt
Posted on Tue, 8 May 2018 by Scott Orn

Today we’re talking about four reasons to do ventured debt if you’re a startup. Now, the most important one is to extend your runway and make sure you hit all the key milestones the company needs to raise its next round of capital.

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Venture Lenders Asking for Right to Invest Equity

Venture Lenders Asking for Right to Invest Equity
Posted on Thu, 15 March 2018 by Scott Orn

A lot of times venture lenders, they’re smart. They know when they find a good deal when they’ve done a loan with a good startup, they want to get a little piece of the equity too.

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Venture Debt: Warrant Coverage Upfront or On Usage

Venture Debt: Warrant Coverage Upfront or On Usage
Posted on Thu, 15 March 2018 by Scott Orn

Let’s talk about warrant coverage in a venture leaning deal, and whether the warrant coverage should be based on usage or commitment.

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Forecasting Best Practices for your Startup

Forecasting Best Practices for your Startup
Posted on Thu, 15 March 2018 by Jim Gellas

Let’s talk about forecasting best practices, that’s building a three-year model that’s dynamic.

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Architecting Your Startup Forecast

Architecting Your Startup Forecast
Posted on Thu, 15 March 2018 by Jim Gellas

You’re going to build a three-year plan, and you’re going to start with a top-down approach.

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Why Do Startups Need a 409 Evaluation

Why Do Startups Need a 409 Evaluation
Posted on Fri, 9 February 2018 by Vanessa Kruze

The IRS wants you to have a 409A valuation so they can make sure that your common stock options have the appropriate strike price.

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Venture Debt Scouting Report: Square One Bank

Venture Debt Scouting Report: Square One Bank
Posted on Fri, 9 February 2018 by Scott Orn

This is your scouting report for Square 1 Bank and their venture debt services.

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Venture Debt Scouting Report: Comerica

Venture Debt Scouting Report: Comerica
Posted on Fri, 9 February 2018 by Scott Orn

Comerica is a huge venture lending firm, they’ve been doing it for a very long time, dating all the way back to when they acquired Imperial Bank.

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Venture Debt Scouting Report: City National Bank

Venture Debt Scouting Report: City National Bank
Posted on Fri, 9 February 2018 by Scott Orn

City National Bank is a great group to work with. They’re led by Rod Werner, who’s the consummate Silicon Valley deal-maker.

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Venture Debt Scouting Report: Bridge Bank

Venture Debt Scouting Report: Bridge Bank
Posted on Fri, 9 February 2018 by Scott Orn

Bridge Bank has been a venture lender for a long time, but they used to be a much smaller bank. Recently they were acquired by a large bank, so their balance sheet is really big so they can do much bigger deals.

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Kruze Consulting’s Role in Placing Venture Debt

Kruze Consulting’s Role in Placing Venture Debt
Posted on Fri, 9 February 2018 by Scott Orn

All of our clients know to call us but there’s a lot of people out there or a lot of startups that don’t know that we do this on an ad hoc basis.

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Venture Debt Scouting Report: WTI

Venture Debt Scouting Report: WTI
Posted on Tue, 6 February 2018 by Scott Orn

WTI has been around for I think about 30 years. They’re one of the major players in the VentureNet market, and they specialize in doing very large deals and very flexible deals.

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