Kruze consulting Blog

Accounting, Finance, HR and Tax for Startups


Hi! I'm Vanessa Kruze, CPA and I founded Kruze Consulting in 2012. Our firm handles all things Accounting, Finance, HR and Tax for over 175 startups. We love what we do! Working with so many startups helps us learn faster and spot trends in the startup ecosystem earlier. This blog shares our insights with the entire startup community. Let's be successful together!

Featured Service - Emburse

Featured Service - Emburse
Posted on Fri, 8 December 2017 by Scott Orn

Emburse’s virtual cards and expense management system is truly amazing for keeping expenses within your company well organized and controlled.

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What Startup's Accounts on the Balance Sheet Need to be Reconciled

What Startup's Accounts on the Balance Sheet Need to be Reconciled
Posted on Tue, 14 November 2017 by Vanessa Kruze

The punch line here is that every single account on the balance sheet needs to be reconciled, not just the bank and the credit cards.

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Startup's Due Diligence Information Venture Lenders Ask For

Startup's Due Diligence Information Venture Lenders Ask For
Posted on Tue, 14 November 2017 by Scott Orn

The first thing they’re going to ask for is your historical financials.

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IRS Audits and Startups

IRS Audits and Startups
Posted on Tue, 14 November 2017 by Vanessa Kruze

What can I do to make sure that I am prepared for an IRS audit? Ultimately, how can I make sure that I don’t get it to an IRS audit situation?

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Financial Modeling Basics for Startups

Financial Modeling Basics for Startups
Posted on Tue, 14 November 2017 by Jim Gellas

There are really five things. First of which, you do need three years worth of projections.

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Best Systems for Paying your Startup's International Contractors

Best Systems for Paying your Startup's International Contractors
Posted on Tue, 14 November 2017 by Scott Orn

We typically recommend Bill.com, but they don’t do the international.

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Why Should Startups Use Bill.com

Why Should Startups Use Bill.com
Posted on Thu, 9 November 2017 by Vanessa Kruze

There are really three main reasons why you absolutely want to be using Bill.com.

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Why Do Startups Take Venture Debt?

Why Do Startups Take Venture Debt?
Posted on Thu, 9 November 2017 by Scott Orn

At Kruze Consulting, we get tons of questions about venture debt. Should a startup take it? Is it good for the startup?

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Warrant Coverage Venture Loans

Warrant Coverage Venture Loans
Posted on Thu, 9 November 2017 by Scott Orn

The rationale for a warrant coverage or a little bit of equity upside for the lender is that they’re taking a lot of risk here.

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Investor Abandonment Clause on Venture Debt

Investor Abandonment Clause on Venture Debt
Posted on Thu, 9 November 2017 by Scott Orn

We’re mainly referring to investor abandonment and venture debt term sheets.

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How Startups can track and calculate Customer Acquisition Costs in Quickbooks Online

How Startups can track and calculate Customer Acquisition Costs in Quickbooks Online
Posted on Tue, 31 October 2017 by Vanessa Kruze

Learn how Startups can track and calculate customer acquisition costs in Quickbooks Online.

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What Startup Systems to Set Up First?

What Startup Systems to Set Up First?
Posted on Wed, 25 October 2017 by Vanessa Kruze

We help venture back startups with everything from accounting, finance, tax, and HR. One of the biggest questions that we get from our new founders is what systems they should set up.

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Bookings vs Revenue

Bookings vs Revenue
Posted on Wed, 25 October 2017 by Scott Orn

At Kruze Consulting, we get tons of questions about the difference between bookings and revenue.

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2017 Startup Tax Compliance Calendar

2017 Startup Tax Compliance Calendar
Posted on Sun, 15 January 2017 by Vanessa Kruze

It’s 2017 and time to start Tax Planning for your Startup! Don’t worry, we’ve done all the work for you by creating customized 2017 Startup Tax Compliance Calendars for Startups based in San Francisco, New York, Palo Alto and Santa Monica.

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2016 Tax Compliance Calendar for Startups

2016 Tax Compliance Calendar for Startups
Posted on Fri, 8 January 2016 by Scott Orn

Happy New Year Startups! Concerned about your 2016 Tax Deadlines? We’ve done the work for you with this complete 2016 Tax Compliance Calendar.

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