Kruze consulting Blog

Accounting, Finance, HR and Tax for Startups

Fintech Equity & Debt Staircase

Fintech Equity & Debt Staircase
Posted on Tue, 28 April 2020 by Healy Jones, VP of FP&A

Fintech companies have special needs when raising funding that they are going to use to loan money out to their clients - often called “equity and debt staircase”.

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Podcast with Kruze Client and Sean Ellis

Podcast with Kruze Client and Sean Ellis
Posted on Mon, 20 April 2020 by Healy Jones, VP of FP&A

Recently, Kruze COO, Scott Orn, participated in Sean Ellis’ new podcast accompanied by one of our clients - the CEO of SonderMind, Mark Frank.

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Webinar: SMB loans during COVID

Webinar: SMB loans during COVID
Posted on Sun, 19 April 2020 by Scott Orn, CFA and COO of Kruze Consulting

Kruze Vice President FP&A, Healy Jones, will be joining this new Procurify’s webinar on All You Need To Know For Small Business Loans.

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Venture Lenders Asking for Right to Invest Equity

Venture Lenders Asking for Right to Invest Equity
Posted on Fri, 3 April 2020 by Scott Orn

A lot of times venture lenders, they’re smart. They know when they find a good deal when they’ve done a loan with a good startup, they want to get a little piece of the equity too.

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Venture Debt Pre-Payment Penalty

Venture Debt Pre-Payment Penalty
Posted on Fri, 3 April 2020 by Scott Orn

Pre-payment means that you’re going to pay back your loan early. You know, typically, when a venture lender makes a deal, they project out the total interest they’re going to capture over the life of the loan, and that’s their return.

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Warrant Coverage Venture Loans

Warrant Coverage Venture Loans
Posted on Thu, 2 April 2020 by Scott Orn

The rationale for a warrant coverage or a little bit of equity upside for the lender is that they’re taking a lot of risk here.

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Is the recent COVID stimulus package passed by the federal government available to seed and venture capital-backed startups?

Is the recent COVID stimulus package passed by the federal government available to seed and venture capital-backed startups?
Posted on Tue, 31 March 2020 by Scott Orn, CFA and COO of Kruze Consulting

Kruze Consulting, a leading accounting firm serving VC funded startups, breaks down how the COVID stimulus bill, the CARES Act, will help seed and venture funded startups.

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SBA Crisis loans may work for startups - plus alternative funding sources

SBA Crisis loans may work for startups - plus alternative funding sources
Posted on Tue, 24 March 2020 by Healy Jones, VP of FP&A

Congress is working on legislation to help businesses survive the COVID-19 crisis. Traditionally, SBA loans would not be a fit for venture-backed startups because of personal guarantees requirements and majority ownership issues.

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What Salaries Did Startup CEOs Earn in 2019?

What Salaries Did Startup CEOs Earn in 2019?
Posted on Wed, 18 March 2020 by Healy Jones, VP of FP&A

One of the most common questions CEOs ask us at Kruze Consulting is: “How much should my salary be?” Since the Kruze team helps run startup’s books and payroll, it’s natural that we’d get this question. We looked at our payroll data for over 125 seed and venture-backed startups to come up with the answer.

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Two recent Kruze guest posts

Two recent Kruze guest posts
Posted on Tue, 10 March 2020 by Healy Jones, VP of FP&A

Vanessa Kruze recently penned two guest posts on some respected accounting and HR websites, AccountingToday and HR Technologist. If you didn’t catch them, here’s more about these posts

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What the Plaid acquisition by Visa means for startup bookkeepers

What the Plaid acquisition by Visa means for startup bookkeepers
Posted on Tue, 3 March 2020 by Healy Jones, VP of FP&A

Visa has announced that they are acquiring Plaid, a FinTech Unicorn who provides the backend data-transfer piping a lot of automated financial systems use - including some cutting edge bookkeepers.

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2020 VC Due Diligence Trends

2020 VC Due Diligence Trends
Posted on Thu, 27 February 2020 by Healy Jones, VP of FP&A

We are seeing several new trends in the due diligence that venture capitalists do prior to completing a deal. Kruze is in a unique position to notice new venture capital trends since our clients have raised over $3.5 billion in early-stage funding.

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Tech CFOs Name the Hottest New Tech Cities In 2020

Tech CFOs Name the Hottest New Tech Cities In 2020
Posted on Tue, 18 February 2020 by Healy Jones, VP of FP&A

This month we surveyed nearly 30 Bay Area CFOs to find out their predictions for all things tech in 2020. One question that drew particularly enthusiastic responses was: What’s the next new U.S. tech hub?

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Most popular posts in our Quora Space of 2019

Most popular posts in our Quora Space of 2019
Posted on Sun, 9 February 2020 by Healy Jones, VP of Marketing

Our Quora Space - The Up Round - has been growing non-stop since last year! Our almost 11,000 followers get super informative articles on startup finance and accounting every day.

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Gusto vs Rippling: Which Is Right For Your Startup?

Gusto vs Rippling: Which Is Right For Your Startup?
Posted on Wed, 5 February 2020 by Healy Jones, VP of FP&A

For founders, picking a payroll system, and knowing how to compare the options, presents an important decision that will matter a lot over time.

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