Kruze consulting Blog

Accounting, Finance, HR and Tax for Startups


Hi! I'm Vanessa Kruze, CPA and I founded Kruze Consulting in 2012. Our firm handles all things Accounting, Finance, HR and Tax for over 175 startups. We love what we do! Working with so many startups helps us learn faster and spot trends in the startup ecosystem earlier. This blog shares our insights with the entire startup community. Let's be successful together!

Featured Service - Opendoor

Featured Service - Opendoor
Posted on Sun, 12 August 2018 by Scott Orn

Opendoor makes it possible to sell a home online in minutes, removing all of the headaches, uncertainty, and risk from the transaction.

Read More...

Dangers of Venture Debt

Dangers of Venture Debt
Posted on Fri, 10 August 2018 by Scott Orn

Today we’re talking about the dangers of venture debt. Now that sounds really scary. Venture debt’s actually a great tool for prolonging your runway and making sure your startup can hit the right milestones.

Read More...

Venture Lending Common Events of Default

Venture Lending Common Events of Default
Posted on Wed, 8 August 2018 by Scott Orn

Today we’re talking about events of default in venture debt. Now an event of default is when you get put in the penalty box and the lender controls your destiny. They can make you fundraise. They can make you sell the company. You do not want to be in default. So, stay out of default is rule number one.

Read More...

Metrics for Leadership

Metrics for Leadership
Posted on Tue, 7 August 2018 by Jim Gellas

Today I’m here to talk with you about metrics and KPIs. I’m not going to talk with you about them in the traditional sense of resource allocation. Other ways that finance professionals typically talk about those things.

Read More...

Fund Venture Lenders vs. Bank Venture Lenders

Fund Venture Lenders vs. Bank Venture Lenders
Posted on Mon, 30 July 2018 by Scott Orn

Today we’re talking about fund venture lenders vs. bank venture lenders. Now, banks, they’re always really really cheap. They have low interest rates and low warrant coverage and that’s partially because they are lending out other companies’ deposits. They take one company’s deposits and lend it out to another. That’s how banks work in just about everything. So that way their cost of funding is very very low.

Read More...

Featured Service - HubHaus

Featured Service - HubHaus
Posted on Mon, 30 July 2018 by Scott Orn

HubHaus is solving the housing problem for working professionals through Coliving.

Read More...

Top Startup Accounting Questions and Answers

Top Startup Accounting Questions and Answers
Posted on Fri, 27 July 2018 by Vanessa Kruze

At Kruze, we want to make sure we are a valuable resource to startups’ founders, as they attempt to grow their businesses and take on the world!

Read More...

Kruze Consulting Firm Overview

Kruze Consulting Firm Overview
Posted on Tue, 17 July 2018 by Lucila Romero

Vanessa Kruze has a passion for startups and loves being a financial copilot for businesses. QuickBooks Online helps her go beyond the reports and forms and help founders and business owners understand the valuable data in their financials.

Read More...

Featured Service - OpenReel

Featured Service - OpenReel
Posted on Mon, 9 July 2018 by Scott Orn

OpenReel was set out to change the video world by making it seamless to create high-end videos without the need for the big production cost.

Read More...

Top 5 Startup Podcast Interviews

Top 5 Startup Podcast Interviews
Posted on Mon, 2 July 2018 by Healy Jones

We’ve had the opportunity to interview some of the leading startup founders, executives, venture capitalists, lenders, lawyers, bankers and service providers as part of our Founders and Friends startup podcast series. So, we decided to compile the top five startup podcasts from our series.

Read More...

Featured Service - T3 Advisors

Featured Service - T3 Advisors
Posted on Mon, 2 July 2018 by Scott Orn

T3 Advisors was founded in 2001, when three real estate veterans, seeing the limitations of the large, business-as-usual brokerage firms, surveyed leading technologists and venture capitalists and asked them if they were to purpose-build a real estate company to best serve the innovation economy.

Read More...

Featured Service - Goodwin Procter

Featured Service - Goodwin Procter
Posted on Thu, 28 June 2018 by Scott Orn

Goodwin Procter has one objective: making the right decisions in this environment that requires strategic counsel from an advisor who not only knows how laws are evolving in jurisdictions around the world, but also has a deep understanding of the startup world

Read More...

Startup Alert: Supreme Court Rules on Sales Tax

Startup Alert: Supreme Court Rules on Sales Tax
Posted on Thu, 21 June 2018 by Stephen Yarbrough

The Supreme Court has overturned a 1992 precedent that allowed online businesses to only collect sales taxes in states where they had a “physical presence”. Today’s South Dakota v. Wayfair, Inc. ruling grants states broad authority to collect taxes from companies that have an “extensive virtual presence” even if they have no “physical presence” in that state.

Read More...

Featured Service - Avison Young

Featured Service - Avison Young
Posted on Wed, 20 June 2018 by Scott Orn

Avison Young is the world’s fastest-growing commercial real estate services firm headquartered in Toronto, Canada.

Read More...

Startup Financial Modeling Tips

Startup Financial Modeling Tips
Posted on Mon, 18 June 2018 by Healy Jones

Our clients have raised over $500 million in VC in the last 12 months. In our experience, a solid financial model, one that helps convey the assumptions and one that builds excitement, is key to getting VCs to engage in your fundraising

Read More...

Search results for :
You did not find what you were looking for?