Learn about startup warrants, a key financial instrument for fundraising, debt financing, and strategic partnerships. Understand the benefits, risks, and important considerations for issuing warrants, including dilution, tracking, and legal advice.
Amortization is crucial for startups, impacting loan repayment and intangible asset accounting. Learn how it affects your finances and how to strategize effectively.
Learn how transfer pricing impacts startups expanding internationally. Understand its importance for tax compliance, fundraising, and scalability. Get expert tips on navigating cross-border transactions.
How can startups effectively manage overhead costs? This guide covers practical strategies like remote work, automation, outsourcing, and smart accounting to extend runway and boost profitability.
What are unit economics and why are they crucial for startups? Learn how to calculate CAC, LTV, and more to understand your business's profitability and scalability.
How can startups use operating leverage to their advantage? Explore the relationship between fixed and variable costs and their impact on scalability, profitability, and competitive edge.
What is net income and why is it crucial for startup success? Learn how to calculate it, understand its importance for investors, and track your startup's financial health.
How do investors use non-GAAP metrics to assess startups? Explore key metrics like CAC payback, ARR, and GMV, and understand how they reveal a startup's true growth potential.
Founders will hear the term “SG&A expenses” thrown around in board meetings a lot. SG&A stands for selling, general, and administrative expenses. One way to think of SG&A expenses is that it’s the cost of running your company.
At Kruze Consulting, we work closely with venture capital-backed startups, helping them navigate the complexities of accounting as they scale. One area that's often misunderstood is additional paid-in capital (APIC).
For startups, employee compensation costs typically consume over 75% of total operating expenses. As startup accountants who help founders manage their runway and cash flow, we know that making smart pay decisions is one of the most important activities at the earliest-stage.
There’s an issue a lot of startups face – accounting cleanup. While it might not sound like the most exciting topic, it’s one of the most important areas that can impact your startup’s future.
We are the experts at helping seed/VC-backed Delaware C-Corps with their accounting and finances!
Talk to an experienced accountant, not a generic sales person
Alex Janeck
Edith Silva
Will Martin
$250M+ VC Funding Raised
"I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze."
Chris Mansi
CEO
Startup Venture Capital Assistance
With former venture capitalists on staff, our team is here to help you navigate the fundraising process and manage your board of directors
Vanessa Kruze
Founder & CEO, CPA
Alex Janeck
VP of Revenue
Scale Remote Operations & Team
"Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located"
Zack Fisch
Head of Operations & Legal
Clients who have worked with Kruze have collectively raised over $15 billion in VC funding.
We set startups up for fundrising success, and know how to work with the top VCs.
Vanessa Kruze, CPA
Founder & CEO
Experienced team helping you
Our account management team is staffed by CPAs and accountants who have, on average, 11 years of experience.
Bill Hollowsky, CPA
VP of Accounting Services
Claudine Vantomme, CPA
Controller
Morgan Avery
SUT/R&D Sr. Tax Accountant
Beth Bassler
Controller, CPA
Grew from a 2-person startup to a NASDAQ listed public company.
"The Kruze team helped us grow from a 2-person startup to a NASDAQ listed public company in 2 years. We wouldn’t have gotten public without Kruze’s support. Anyone thinking of launching a startup should make Vanessa their first call!"