Kruze clients are twice as likely to get acquired as the average startup. Find out why here

Accounting

Affordable Accounting

Affordable Monthly Bookkeeping for Startups

Accounting for Startups

Accounting 101 for Startups
Key terms, tips and tricks, free financial models, taxes and more

Startup Bookkeeping
Kruze is a leader in bookkeeping services for startups

Strategic Financial and Accounting Advice

VC Due Diligence Preparation
We get your startup ready for the VC process

Part Time CFOs
Outsourced CFOs to help manage your growing startup

Industry Specializations
Industry specific expertise in bookkeeping, tax, FP&A and beyond

Financial Modeling
Projections, budgets and FP&A help for seed venture funded companies

Startup Financial Advisory
Financial advice for fundraising, cash management, board reporting & more
Tax

Tax Return Experts

Startup Tax Returns
Kruze is a leader in startup tax filings, advice and more

C-Corp Tax Deadlines
2025 Tax Deadlines For C-Corp Startups

Tax Calculators

Tax Return Estimator
How Much Does a Startup Tax Return Cost?

R&D Credit Calculator
How much can your startup save in payroll taxes?

Delaware Tax Calculator
Delaware Franchise Tax Calculator

Tax Credit Center - Which of the 700+ Credits Are Best?

Tax Credits for Startups
Did you know even money losing startups can get up to $250,000?

Research & Development Credits
Reduce your startup's burn with Research & Development tax credits

California R&D Tax Credit
Doing R&D or engineering work in CA? You are probably eligible

WOTC
Hiring veterans and felons? You may be eligible

CA Sales Tax Exemption
CA hardware startups doing R&D can pay less sales tax

Health Insurance Credit
Eligibility requirements are challenging for most VC-backed companies
VC + M&A Support

Former VCs Here to Help Your Startup

Venture Capital Finance Experts
Experts in raising capital and working with VCs

Venture Debt Experts
Venture Debt fundraising advice for VC backed startups

Startup M&A Accounting
Experience helping funded startups navigate the M&A diligence process

409A Valuations
High quality 409A's at a discounted price

VC Due Diligence Checklist
Kruze's clients raise $1B+ a year in VC funding; this checklist will help you prepare
Pricing
Careers
Startup Resources

Early-Stage Tax Tips

Do unprofitable companies need to file tax returns? Yes! Read our tips now.

Guide to Seed Stage Tax Returns

Knowledge base

Startup Q&A
Answers to hundreds of startup accounting, finance, HR and tax Q's

Blog
Expert startup accounting advice (and more)

Startup Podcast
Startup Podcast - Founders and Friends

Top Financial Tips and Resources for Startups

Startup Financial Health Tools
Tips for setting up scaleable financial systems

Free Financial Models
Free to download financial models

C-Corp Tax Deadlines
iCals with federal, state and local compliance deadlines

Best VC Pitch Decks
See more of the best pitch decks ever used

CEO Salary Report
Data on what CEOs are paid

Best Startup Credit Cards
After working with hundreds of startups, we picked the best credit cards

Kruze consulting Blog

Startup Accounting, Finance and Tax CPA Expertise Enhanced with AI

Vanessa Kruze — Since 2012, we've blended CPA expertise with cutting-edge technology to revolutionize how startups get their accounting done. Today, our commitment to innovation, AI and high-quality advice helps over 800 VC-backed startups stay ahead of the curve. Follow Kruze Consulting on LinkedIn to keep up with us!

Startup Finance

Financing a Startup

Updated on Fri, 2 August 2024

Financing a Startup - 8 most common sources of startup financing.

Scott Orn

Chief Operating Officer

How Should Startups Structure Their Finance Department?

Updated on Wed, 21 August 2024

Startups change a lot over time and it is important that their finance function adapts with those changes.

Scott Orn

Chief Operating Officer

✨ AI-driven question and answer tool with Kruze's Extensive Startup Accounting And Finance Knowledge Base

Ask Kruze’s AI tool questions on startup bookkeeping, taxes, venture capital and more!

This is an experiential tool. Do not rely on these responses, always consult with your CPA, tax advisor, accountant or lawyer.

Startup Accounting

Reconciling Accounting Software Against Bank Statements

Updated on Wed, 25 September 2024

What should you do if you are unable to reconcile your accounting software against your bank statements? This is far from an ideal position to be in. But don’t panic – it might have an easy fix.

Scott Orn

Chief Operating Officer

How to Pick an Accountant for a Venture-Backed Delaware C-Corp

Updated on Thu, 1 August 2024

Kruze Consulting is 100% focused on helping seed and venture funded Delaware C-Corps with their accounting needs.

Healy Jones

VP of Financial Strategy

Refund Accounting for Startup

Updated on Thu, 1 August 2024

Refunding customers is a necessary part of doing business for almost every early-stage company, especially for ecommerce or direct-to-consumer startups.

Bryan Long

Content Marketing Manager

Top Startup Accounting Questions and Answers

3 Accounting tips for companies about to raise venture capital

Updated on Thu, 1 August 2024

Vannessa Kruze, CPA, gives 3 accounting tips for companies about to raise venture capital - having helped clients raise over $200 million of venture capital.

Vanessa Kruze

Founder & CEO

How much can your startup save in payroll taxes?

Estimate your R&D tax credit using our free calculator.

r&d tax calculator

The R&D tax credit could save your company thousands of dollars, adding to your runway and maximizing your funds.

Startup Bookkeeping

How Should Bookkeepers Account For Legal Retainers?

Updated on Wed, 17 July 2024

This is a question we are often asked and it is a good one. However, before answering it, let’s first dive into how a legal retainer works.

Scott Orn

Chief Operating Officer

Bad Bookkeeping: The Top 10 Ways your Financials are Messed Up

Updated on Tue, 9 July 2024

Vanessa Kruze, CPA, discusses bad bookkeeping, the top 10 ways your startup's financials are messed up and what you should do to correct them.

Vanessa Kruze

Founder & CEO

Ready to connect for a free consultation?

Specializing in DE C-Corps with Seed and VC Funding

Please note, our expertise is not focused on LLCs or bootstrapped companies.

Kruze Consulting Authors

Vanessa Kruze

Founder & CEO

Scott Orn

Chief Operating Officer

Healy Jones

VP of Financial Strategy

Bryan Long

Content Marketing Manager

Information for Every Startup

Latest Posts

Variable costs are a key factor for startup success

Learn how variable costs impact startups and discover strategies to manage them effectively for financial stability and growth

Published on Wed, 19 February 2025

Learn about startup warrants, a key financial instrument for fundraising, debt financing, and strategic partnerships. Understand the benefits, risks, and important considerations for issuing warrants, including dilution, tracking, and legal advice.

Published on Wed, 12 February 2025

What is amortization?

Amortization is crucial for startups, impacting loan repayment and intangible asset accounting. Learn how it affects your finances and how to strategize effectively.

Published on Wed, 5 February 2025

Transfer pricing for startups: Navigating international growth

Learn how transfer pricing impacts startups expanding internationally. Understand its importance for tax compliance, fundraising, and scalability. Get expert tips on navigating cross-border transactions.

Published on Sun, 2 February 2025

Managing your startup’s overhead costs

How can startups effectively manage overhead costs? This guide covers practical strategies like remote work, automation, outsourcing, and smart accounting to extend runway and boost profitability.

Published on Wed, 29 January 2025

Understanding unit economics for startups

What are unit economics and why are they crucial for startups? Learn how to calculate CAC, LTV, and more to understand your business's profitability and scalability.

Published on Fri, 24 January 2025

What is accounts receivable turnover?

Learn what accounts receivable turnover is how to calculate it and why it's crucial for startup cash flow fundraising and financial health.

Published on Sun, 19 January 2025

Understanding operating leverage: A startup's path to profitability

How can startups use operating leverage to their advantage? Explore the relationship between fixed and variable costs and their impact on scalability, profitability, and competitive edge.

Published on Wed, 15 January 2025

Understanding net income: The bottom line for your startup

What is net income and why is it crucial for startup success? Learn how to calculate it, understand its importance for investors, and track your startup's financial health.

Published on Fri, 10 January 2025

Understanding non-GAAP Metrics for startups

How do investors use non-GAAP metrics to assess startups? Explore key metrics like CAC payback, ARR, and GMV, and understand how they reveal a startup's true growth potential.

Published on Fri, 3 January 2025

What are SG&A expenses?

Founders will hear the term “SG&A expenses” thrown around in board meetings a lot. SG&A stands for selling, general, and administrative expenses. One way to think of SG&A expenses is that it’s the cost of running your company.

Published on Thu, 26 December 2024

What does additional paid-in capital (APIC) mean for startups?

At Kruze Consulting, we work closely with venture capital-backed startups, helping them navigate the complexities of accounting as they scale. One area that's often misunderstood is additional paid-in capital (APIC).

Published on Sun, 22 December 2024

What is par value, and what does it mean for startups?

One question we occasionally receive at Kruze Consulting is about par value and its implications for startups.

Published on Sun, 15 December 2024

Startup Compensation Guide

For startups, employee compensation costs typically consume over 75% of total operating expenses. As startup accountants who help founders manage their runway and cash flow, we know that making smart pay decisions is one of the most important activities at the earliest-stage.

Published on Wed, 4 December 2024

Why accounting cleanup is crucial for your startup's success

There’s an issue a lot of startups face – accounting cleanup. While it might not sound like the most exciting topic, it’s one of the most important areas that can impact your startup’s future.

Published on Sun, 1 December 2024