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Kruze consulting Blog

Startup Accounting, Finance and Tax CPA Expertise Enhanced with AI

Vanessa Kruze
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Vanessa Kruze, CPA
Founder & CEO
at Kruze Consulting
Since 2012, we've blended CPA expertise with cutting-edge technology to revolutionize how startups get their accounting done. Today, our commitment to innovation, AI and high-quality advice helps over 800 VC-backed startups stay ahead of the curve. Follow Kruze Consulting on LinkedIn to keep up with us!

How Startups are using AI
Updated on Tue, 12 November 2024
In the rapidly evolving landscape of technology, startups are increasingly turning to artificial intelligence to gain a competitive edge.
by
Healy Jones VP of Financial Strategy
Healy Jones
VP of Financial Strategy

What Salaries Startup CEOs Earn in 2024?
Kruze Consulting answers frequently asked question 'What Should my CEO Salary be?' by looking at payroll data from 110s of seed and venture-backed startups.
Updated on Thu, 10 October 2024

Best 10+ Venture Capital Pitch Decks
We've helped clients raise over $15 billion in VC funding - here are some of the best pitch deck templates on the internet right now, plus links to two free templates you can get for free.
Updated on Thu, 19 September 2024

What are Your VC’s Return Expectations Depending on the Stage of Investment?
It is incredibly important that startup founders know what their VCs are going for so that they can be aligned and make smart decisions.
Updated on Thu, 1 August 2024

Startup Finance

Financing a Startup

Financing a Startup
Updated on Fri, 2 August 2024
Financing a Startup - 8 most common sources of startup financing.
by
Scott Orn Chief Operating Officer
Scott Orn
Chief Operating Officer
How Should Startups Structure Their Finance Department?

How Should Startups Structure Their Finance Department?
Updated on Wed, 21 August 2024
Startups change a lot over time and it is important that their finance function adapts with those changes.
by
Scott Orn Chief Operating Officer
Scott Orn
Chief Operating Officer
✨ AI-driven question and answer tool with Kruze's Extensive Startup Accounting And Finance Knowledge Base
Ask Kruze’s AI tool questions on startup bookkeeping, taxes, venture capital and more!
This is an experiential tool. Do not rely on these responses, always consult with your CPA, tax advisor, accountant or lawyer.

Startup Accounting

Reconciling Accounting Software Against Bank Statements

Reconciling Accounting Software Against Bank Statements
Updated on Wed, 25 September 2024
What should you do if you are unable to reconcile your accounting software against your bank statements? This is far from an ideal position to be in. But don’t panic – it might have an easy fix.
by
Scott Orn Chief Operating Officer
Scott Orn
Chief Operating Officer
How to Pick an Accountant for a Venture-Backed Delaware C-Corp

How to Pick an Accountant for a Venture-Backed Delaware C-Corp
Updated on Thu, 1 August 2024
Kruze Consulting is 100% focused on helping seed and venture funded Delaware C-Corps with their accounting needs.
by
Healy Jones VP of Financial Strategy
Healy Jones
VP of Financial Strategy
Refund Accounting for Startup

Refund Accounting for Startup
Updated on Thu, 1 August 2024
Refunding customers is a necessary part of doing business for almost every early-stage company, especially for ecommerce or direct-to-consumer startups.
by
Bryan Long Content Marketing Manager
Bryan Long
Content Marketing Manager
How much can your startup save in payroll taxes?
Estimate your R&D tax credit using our free calculator.
r&d tax calculator
The R&D tax credit could save your company thousands of dollars, adding to your runway and maximizing your funds.

Startup Bookkeeping

How Should Bookkeepers Account For Legal Retainers?

How Should Bookkeepers Account For Legal Retainers?
Updated on Wed, 17 July 2024
This is a question we are often asked and it is a good one. However, before answering it, let’s first dive into how a legal retainer works.
by
Scott Orn Chief Operating Officer
Scott Orn
Chief Operating Officer
Bad Bookkeeping: The Top 10 Ways your Financials are Messed Up

Bad Bookkeeping: The Top 10 Ways your Financials are Messed Up
Updated on Tue, 9 July 2024
Vanessa Kruze, CPA, discusses bad bookkeeping, the top 10 ways your startup's financials are messed up and what you should do to correct them.
by
Vanessa Kruze Founder & CEO
Vanessa Kruze
Founder & CEO
Ready to connect for a free consultation?
Specializing in DE C-Corps with Seed and VC Funding
Contact Us
Please note, our expertise is not focused on LLCs or bootstrapped companies.

Kruze Consulting Authors

Vanessa Kruze Founder & CEO
Vanessa Kruze
Founder & CEO
Scott Orn Chief Operating Officer
Scott Orn
Chief Operating Officer
Healy Jones VP of Financial Strategy
Healy Jones
VP of Financial Strategy
Bryan Long Content Marketing Manager
Bryan Long
Content Marketing Manager

Information for Every Startup

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Latest Posts

What is accounts receivable turnover?

What is accounts receivable turnover?
Learn what accounts receivable turnover is how to calculate it and why it's crucial for startup cash flow fundraising and financial health.
Published on Sun, 19 January 2025
Understanding operating leverage: A startup's path to profitability

Understanding operating leverage: A startup's path to profitability
How can startups use operating leverage to their advantage? Explore the relationship between fixed and variable costs and their impact on scalability, profitability, and competitive edge.
Published on Wed, 15 January 2025
Understanding net income: The bottom line for your startup

Understanding net income: The bottom line for your startup
What is net income and why is it crucial for startup success? Learn how to calculate it, understand its importance for investors, and track your startup's financial health.
Published on Fri, 10 January 2025
Understanding non-GAAP Metrics for startups

Understanding non-GAAP Metrics for startups
How do investors use non-GAAP metrics to assess startups? Explore key metrics like CAC payback, ARR, and GMV, and understand how they reveal a startup's true growth potential.
Published on Fri, 3 January 2025
What are SG&A expenses?

What are SG&A expenses?
Founders will hear the term “SG&A expenses” thrown around in board meetings a lot. SG&A stands for selling, general, and administrative expenses. One way to think of SG&A expenses is that it’s the cost of running your company.
Published on Thu, 26 December 2024
What does additional paid-in capital (APIC) mean for startups?

What does additional paid-in capital (APIC) mean for startups?
At Kruze Consulting, we work closely with venture capital-backed startups, helping them navigate the complexities of accounting as they scale. One area that's often misunderstood is additional paid-in capital (APIC).
Published on Sun, 22 December 2024
What is par value, and what does it mean for startups?

What is par value, and what does it mean for startups?
One question we occasionally receive at Kruze Consulting is about par value and its implications for startups.
Published on Sun, 15 December 2024
Startup Compensation Guide

Startup Compensation Guide
For startups, employee compensation costs typically consume over 75% of total operating expenses. As startup accountants who help founders manage their runway and cash flow, we know that making smart pay decisions is one of the most important activities at the earliest-stage.
Published on Wed, 4 December 2024
Why accounting cleanup is crucial for your startup's success

Why accounting cleanup is crucial for your startup's success
There’s an issue a lot of startups face – accounting cleanup. While it might not sound like the most exciting topic, it’s one of the most important areas that can impact your startup’s future.
Published on Sun, 1 December 2024
Beware of using deal structure to protect your startup’s valuation

Beware of using deal structure to protect your startup’s valuation
A hot topic today with venture capitalists and entrepreneurs is the danger of using deal structure to protect your startup's valuation. We see this happening all too often, so let’s take a look at it.
Published on Sun, 24 November 2024
What does the term default mean in finance?

What does the term default mean in finance?
In the startup world, being in default is not a happy place to be. Being put into default occurs when your startup has borrowed money but can no longer repay the loan.
Published on Sun, 17 November 2024
What is an Acquihire?

What is an Acquihire?
‘Acquihire’ is a term used to describe the act of a larger, more successful company buying a startup company that, while it may have developed good technology or has a great team, didn’t quite make it.
Published on Sun, 3 November 2024
What is a credit facility?

What is a credit facility?
When you’re launching a startup company, there’s often points where you realize you need extra capital.
Published on Sun, 27 October 2024
Who pays for directors and officers liability insurance at a startup?

Who pays for directors and officers liability insurance at a startup?
Who pays for the liability insurance of directors and officers at a startup? This question came from someone joining a board of directors who was concerned that they were going to have to pay for it out of their own pocket.
Published on Sun, 20 October 2024
What is a guarantor?

What is a guarantor?
Essentially, a guarantor is someone who guarantees a loan or debt obligation for a company by offering their own assets as collateral.
Published on Sun, 13 October 2024
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