Set up a system to help with expense reporting and tracking. It’s not a bad idea to do this really early - even before incorporating or setting up a standalone bank account! You want to make a very clear distinction between your personal account and your business account from day one in order to save a lot of time, money and complexity later. It’s also normal for a company to have some (typically small) expenses that the founders have put on their personal credit cards that get reimbursed once a company gets funded (make sure the investors know if you are going to do this). So good tracking will help you get going, raise funding and have solid financial metrics. And, as I discussed with the New York Times, you want to make sure you have everything tracked properly in case you are audited by the IRS.
Before you have a bank account/get funded there are a few ways to manage your expenses.
The spreadsheet isn’t the greatest option - it requires manual work to maintain and will need to be manually put into your accounting system. But we’ve seen hundreds of organized founders use spreadsheets when they first found their companies, so we know it’s possible.
Expense management software can be cheap and very effective. Expensify has $4.99 per month plans for individuals, and this is a good option to use before you’ve been funded and have a bank account.
Two of our favorite finance tools, Rho and Brex, have a bank or cash management solution built into their expense management tools, which makes them possibilities for a company that has yet to fund raise but where the founders will kick some cash into the business. Rho is a real bank, and is used to working with pre-funded startups, so that’s our current recommendation if you want a bank + expense tool bundle prefunding.
After you’ve gotten financing, even if it’s just $250,000, you’ve got more options. And if you are going to hire quickly, you’ll have employees - who will need to get reimbursed for items they put onto their own cards for the company, or who will need corporate cards.
At this point, you NEED an expense management software. Look for an automated expenses management system that can: document the paper trail of expenses for IRS audit purposes, help keep founder and business expenses cleanly separate, and easily integrate with your accounting system. The best expense management tools have a mobile app for scanning receipts on the go, accept invoices and payment records via email and have a killer web app for managing your records.
Some of the key features to look for in a system:
|Cost of Basic Expense Management||Free||Free||Free||$5 per mo per user|
|Cost of Advanced Expense Management||Free||$49 per mo (unlimited users)||Coming Soon||$9 per mo per user|
|Corporate Card or Expense Management Software?||Card||Card||Card||Either|
|Requires Solution Specific Card||Yes||Yes||Yes||No|
|Receipt Scanning App||Yes||Yes||No||Yes|
|Virtual Cards for Employees||Yes||Yes||Yes||Yes|
|Has a Bank or Cash Management System||No||Yes||Yes||No|
|Visit Site||Visit Site||Visit Site||Visit Site|
One tip we have for companies that are going to have recurring reimbursements to specific employees is to use a payroll system that actually automates these recurring reimbursements. For example, Rippling has a great feature whereby you can send the same reimbursement to an employee every month. For example, if you pay $50 for an employee’s cell phone or home internet connection, why go through the hassle of having them submit an expense report every month for that? Read more about how to choose the best payroll system for your company.
Save future you (and your future accountant) a ton of time and headache. If you’re planning on growing fast after you raise capital, get a solid expense management solution set up. If you’re really early, go sign up for Rho. If you’ve already got some funding, you have more options like Brex and Ramp. But all are easy - do it now!
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We're huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly highly highly recommend working with Vanessa and her team.
Co-Founder @ Superhuman
Prior to Kruze, as a remote-first team, we were weighed down by a lot of the bureaucracy involved with having a distributed workforce. Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located
Pequity's Head of Operations & Legal
Avochato has been growing rapidly in the past year – in fact, too quickly for us to keep up with books, taxes, and budgeting for growth. Partnering with Kruze Consulting has been fantastic to manage, track, and analyze our finances while we continue focusing on building our customer base. Kruze’s team knows what startups need.
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Everybody, go to Kruze Consulting. They do a great job. I personally can tell you, they've done a great job for our companies, including Calm.com. I'm sure they’ll do a great job for you.
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