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Who are the best startup accountants in the Los Angeles area?

Vanessa Kruze, CPA, is a leading expert in startup taxes and tax compliance. Her team at Kruze Consulting has filed thousands of tax returns for companies that have raised billions in VC funding, and her work has been diligenced by leading VCs, attorneys, and M&A teams at the largest technology companies.
Vanessa Kruze, a highly-experienced CPA, brings valuable tax expertise to startups, drawing from her rich background at Deloitte Tax and as a financial controller for a $20 million startup. As the leader of Kruze Consulting, recognized multiple times in the Inc 5000 list, she specializes in navigating the complex tax landscape for startups. Her firm is known for delivering precise and strategic tax solutions, delivering tax credits utilizing advanced tools to ensure compliance and optimize tax benefits for startups throughout the United States.

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If you’re looking for a startup accountant in the Los Angeles area, I’d be happy to help. I’m a CPA and the founder of Kruze Consulting, where we provide Accounting, Tax, Finance, and HR for over 800+ startups. In the past I’ve worked at Deloitte Tax and I was the Controller of a 120+ employee startup. Our COO Scott Orn is a Kellogg MBA, former VC Partner at Lighthouse Capital Partners, and before that was an investment banker at JPMorgan. Our finance team has leaders from VC firms like Summit and Atlas, and finance firms like Morgan Stanley. Together we’ve created an all-in-one back office solution for VC backed startups. Most importantly, we love what we do and look to form lasting partnerships with our clients.

Why LA startups need good accounting

LA startups raising VC funding need good accounting for startups matters for several reasons:

  1. Fundraising: If you are looking to raise money from VC, they will want to see accurate, well-organized financial statements. This helps them assess the financial health of your startup, the efficiency of its operations, and the potential return on their investment. We’ve found that post the 2021 crash, VCs are paying more attention to how historical financial statements tie to the pitch.
  2. Financial Control: Good accounting gives you a clear understanding of your financial situation. It tells you how much money you are making, where it’s coming from, and where it’s going. This information is crucial for making informed decisions about budgeting, strategy, and growth.
  3. Compliance: Startups are subject to various laws and regulations, including those related to taxes and financial reporting. Accurate and timely accounting helps ensure that you comply with these requirements, thereby avoiding penalties and legal problems.
  4. Decision Making: Accounting data is crucial for making business decisions. It helps in budget planning, forecasting future trends, and identifying areas for cost reduction or investment.
  5. Trust and Credibility: Accurate accounting builds trust with stakeholders, including investors, employees, and partners. It shows that you are running your business professionally and transparently.

To ensure that your accounting is done right, you can either do it yourself (if you have the necessary knowledge and time) or outsource it to a professional accounting firm. If your startup is in the early stages or has limited funding, you might be able to handle the accounting yourself - we often recommend very early-stage LA startups DIY their books. However, as your business grows, it will likely become more complex and time-consuming. At this point, hiring an accounting firm could be a wise investment. They can provide expert advice and handle the more complex aspects of your financial management, allowing you to focus on your business’s growth and strategy.

Do LA startup need an outside accountant?

At least 10% of the companies we talk do don’t really need an outside bookkeeper. Tax help is a good idea for pretty much all startups - and tech startups can take advantage of R&D tax credits and other tax incentives (even unprofitable startups may be able to do this). 

Why Kruze is one of the leading startup CPAs with and office in LA

Kruze has worked with over 1,000 California based startups, and our team has worked with scores of successful Los Angeles based clients. From capital raising to taxes to getting acquired, we’ve seen the full lifecycle. Here are some of the major advantages of working with Kruze:

Organizational Management. Our team of accountants knows what successful startups’ books look like, and will provocatively take steps to help you improve your finances and keep your numbers accurate and up-to-date. 

Venture Capital Due Diligence Support. Whether your startup is drawing the attention of venture capitalists or M&A acquirers, we’re here to support you. Companies we’ve worked with have raised capital from most, if not all, of the top VCs in Los Angeles and SoCal (asl well as pretty much all of the Silicon Valley funds). 

Tax Planning and Compliance. We go beyond basic tax return preparations. Our services include identifying applicable tax credits, such as the Research & Development tax credit, complying with increasing IRS documentation requirements, and meeting sales tax burdens.

Accounting and Fintech Systems Implementation. We recognize the challenges of scaling a startup and ensure your financial and HR systems aren’t one of them. Our CPA team, having supported numerous high-growth companies, understands which software and systems are primed for exponential growth.

Strategic Financial Advisory. Our CFOs, accountants and CPAs deliver crucial financial insights on budgeting, modeling, cash outflow, and much more, tailored to your startup’s specific needs. We also assist in financial forecasting, KPI analysis, and devising effective financing strategies. We work closely with you, analyzing your business’s ‘big picture’ to optimize your financials and make the most of your cash positions.

Services we offer to LA-based startups

Our services include: fractional CFO services, bookkeeping, payroll, benefits, taxes, debt & equity fundraising assistance, 409A reporting, board financials, AR, AP, and HR. We also build financial models for startups that have been used to pitch premier VC firms.

Feel free to reach out to me: vanessa@kruzeconsulting.com.

Kruze Consulting Santa Monica
1515 7th Street #363
Santa Monica, CA 90401
(424) 610-8594

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Randy Hall
Viz AI

$250M+ VC Funding Raised


"I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze."
Chris Mansi

Chris Mansi

CEO

Startup Venture Capital Assistance

With former venture capitalists on staff, our team is here to help you navigate the fundraising process and manage your board of directors

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Scott Orn
COO | Former VC
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Healy Jones
VP FP&A | Former VC
Pequity

Scale Remote Operations & Team


"Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located"
Zack Fisch

Zack Fisch

Head of Operations & Legal

Clients who have worked with Kruze have collectively raised over $15 billion in VC funding.

We set startups up for fundrising success, and know how to work with the top VCs.

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Vanessa Kruze, CPA
Founder & CEO
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Experienced team helping you

Our account management team is staffed by CPAs and accountants who have, on average, 11 years of experience.

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Bill Hollowsky, CPA
VP of Accounting Services
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Claudine Vantomme, CPA
Controller
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Morgan Avery
SUT/R&D Sr. Tax Accountant
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Beth Bassler
Controller, CPA
Protara Therapeutics

Grew from a 2-person startup to a NASDAQ listed public company.


"The Kruze team helped us grow from a 2-person startup to a NASDAQ listed public company in 2 years. We wouldn’t have gotten public without Kruze’s support. Anyone thinking of launching a startup should make Vanessa their first call!"
Jesse Shefferman

Jesse Shefferman

CEO

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