QuickBooks by Intuit has been the leader in small business and startup accounting software for 40 years or more. It is the industry standard. However, in 2006, a little startup out of New Zealand came along called Xero, and Xero built the first cloud-based accounting system.
This was revolutionary for all of the reasons we are about to talk about, but the bottom line is accountants loved it. It improved productivity, since accountants aren’t in the business of managing files.
Even though it was still a slightly rudimentary app (it was pretty early in the internet application game), Xero meant lots of people could work on a client at the same time and so it took off like a rocket. This must have given QuickBooks Intuit a bit of a fright because, all of a sudden, QuickBooks realized they really needed to get QuickBooks Online going.
And so an “arms race” began, and we were a part of it. We were using Xero AND we were using QuickBooks Online. Despite having a way to go, QuickBooks Online had the QuickBooks brand. It had the QuickBooks support system and almost all accountants know how to use it.
There are plenty of reasons why QuickBooks Online is so popular and many of them are because of how it differs from QuickBooks Desktop:
Due to all of these factors, approximately six years ago Kruze decided to standardize on QuickBooks Online and transition all of our QuickBooks Desktop clients into it. There were only a few exceptions. That was a huge day for Kruze, since we were able to standardize our processes and training.
There is one situation where it can still make sense to use QuickBooks Desktop: if your business is inventory-intensive.
There are some pretty good plug-in applications for QuickBooks Online and they are slowly developing inventory tools, but QuickBooks Desktop has definitely got a more robust inventory management system. If you have a large number of SKUs and you are doing a lot of inventory, then we would probably still recommend QuickBooks Desktop.
However, about 18 months from now, we will revisit that advice, and our prediction is that QuickBooks Online and the third-party application community will have developed enough that it makes sense to use QuickBooks Online for inventory.
There is basically one reason why some accountants still like QuickBooks Desktop. As we previously mentioned, you can only access QuickBooks Desktop if you have the particular file. Well, that is a way accountants can control their clients. If an accountant has access to the QuickBooks Desktop file but the client doesn’t, it is pretty difficult for that client to look at the books. Therefore, they don’t really know what is going on, and that protects mediocre accountants.
Unfortunately, we still meet new potential Kruze clients who are working with an accountant on Desktop and they don’t have access to the folders. We immediately let them know they need to check on that, as there is a very high correlation between companies that are still using QuickBooks Desktop and those who are having accounting issues.
This is another reason why we recommend QuickBooks Online, so that you, the client, have access to all of your information. You are able to see exactly what is happening in your accounting system and you can take it over if you feel like something is wrong.
If you are still using QuickBooks Desktop, we really recommend that you do yourself a favor and switch over. It’s really not that hard and will probably take you less than an hour to do! Intuit has a straightforward process where you can download a version of Desktop, take the file and then upload it into QuickBooks Online. Then you are good to go!
If you have any questions on QuickBooks, startup investing, startup accounting, taxes, or venture capital please contact us. You can also follow our YouTube channel and our blog for more information on accounting, finance, HR, and taxes for startups!
A CPA Firm Specialized in Startup Accounting & Finance
Startups are our niche, and our passion. Our clients have raised over $12 billion in VC funding. We are one of only a few outsourced accounting firms that specialize in funded early-stage companies - we only offer financial and tax services to fast growing startups in the Pre-Seed, Seed, Series A, Series B and Series C stages.
The Right Accounting Partner for Your Startup’s Next Round
We know how to de-risk your startup’s next venture capital round. Our team makes sure you are ready to fly through your next VC’s accounting, HR and tax due diligence. And when you use us as your bookkeeper, we set up and keep up-to-date a due diligence folder so you can get that next round of fundraising.
A Leader in Cloud Accounting Software
Our practice is built on best of breed cloud accounting software like QuickBooks, Netsuite, Gusto, Rippling, Taxbit, Avalara, Brex, Ramp and Deel. Technology makes us more efficient, saving our clients money and letting us offer higher value services like FP&A modeling, 409A valuation, and treasury advice. Startups deserve to work with CPAs using modern software.
Trusted by Top Venture Investors
Top angel investors and VCs refer Kruze because they trust us to give the right advice. Our clients are portfolio companies of top technology and Silicon Valley investors, including Y-Combinator, Kleiner, Sequoia, Khsola, Launch, Techstars and more. With us, your books and taxes are in order when it’s time to raise another round of venture financing.
What types of startups does Kruze Consulting usually work with?
Kruze Consulting works with funded Delaware C-Corps. Our clients have secured Pre-Seed to Series C or Series D funding. We look to partner with our clients, going beyond the typical outsourced accounting relationship and seeking to provide a higher level advisory role. We feel honored to be a part of making the world a better place, even if it’s one debit and credit at a time.
Accounting, Finance, Taxes, & Payroll all in one solution
Startup CFO services, startup accounting and bookkeeping services, startup annual taxes, expense reports, payroll, state sales taxes: we've got you covered. Our software provides custom tailored dashboards that can be provided weekly or monthly, depending on your preference and plan. Founders are often so busy building their company that they don’t have time to take care of their finances. Traditionally, these companies have had to work with a basket of people to get their work done, including bookkeepers, accountants, AP clerks, CFOs, consultants, and tax accountants. At Kruze Consulting, our founders have one point person, saving time and money.