A venture capital (VC) firm has a very different business model from most companies, and it’s important for you as a founder to understand how that model works and how VCs make money. If you’re raising venture capital, you should know what motivates your investors.
VCs make money in two ways
Venture capitalists make money in two ways. The first is a management fee for managing the firm’s capital. The second is carried interest on the fund’s return on investment, generally referred to as the “carry.”
Management fees. Management fees are set as a percentage of the total fund amount annually. A venture fund is a pool of money invested by high net worth individuals, investment banks, insurance companies, endowments, retirement funds, and other financial firms. Once a venture capital firm raises a pool of money, it charges its investors a fee to manage the fund. The management fee is typically two percent of the value of the fund per year.
For example, assume a VC raises $100 million in a venture capital fund. The management fee would be $2 million ($100 million x 2%). This fee is used to help pay partner and associate salaries, employee salaries, accounting, taxes, audits, and all the other costs of running the fund.
Management fees become more lucrative when the investment firm runs multiple funds at one time. VCs now launch new funds every two to three years, and the fund’s lifespan is seven to 10 years. A VC firm is probably collecting management fees on several funds simultaneously.
With management fees, there is normally a point during the VC fund’s lifespan where the management fees will be reduced annually, usually once the “active investment” period ends. The 2% annual fee may be reduced each year until the fund is closed. Using the hypothetical $100 million VC fund, for the first three years, the VC firm may collect $2 million. In year 4, the fee might be reduced by 20 basis points to 1.8%, and the VC firm gets $1.8 million in management fees ($100 million x 1.8%).
The management fees continue to drop by 20 basis points each year (1.6% in year 5, 1.4% in year 6, and so on), but normally do not go below 1% until the fund end date. At any point the VC firm may have two or three funds from which they are collecting the full 2% management fee, and other funds that are past the active phase and are paying lower management fees.
The carry. Carry is the profit participation that a VC firm sets as part of its agreement with a startup. The agreement is typically structured so that once the fund’s investments start getting distributed back to the fund investors, the VC firm gets a percentage of any profits. Most carries are 20%, but a very successful firm with a strong track record might negotiate for a higher carry.
Again using a hypothetical $100 million fund, once the fund has reached its end date, the companies in which it invested may have successfully exited and were sold to acquirers, or may have held an IPO, and the fund’s investments are now worth $200 million. After the initial $100 million is distributed to the investors, the VC firm’s carry would be 20% of the $100 million gain, or $20 million. This is a much more significant source of revenue for the VC firm.
Within the firm a larger percentage of the carry is split between partners, and a smaller percentage is shared among other employees. With a $20 million carry, partners might split 80% or $16 million, and the remaining 20% of the carry ($4 million) might be distributed to other staff at the VC firm. That encourages the staff to make good decisions, to work with portfolio companies, and to help those startups be successful.
Other considerations for VC firms
When you’re looking at VC returns, it’s important to remember that not every startup succeeds. So while the upside on a successful company can be significant, the VC fund almost certainly has other companies in its portfolio that didn’t do well. So if the VC fund scores a home run with one company, that has to be balanced against other companies that didn’t have a big outcome. Another possibility is that some VC funds, such as prestigious funds or even small funds run by well-known venture capitalists, might negotiate for higher management fees.
By understanding how venture capital firms make money, you’ll have a better grasp of what they are looking for when selecting investments. Primarily they’re looking for big wins, with large returns, which will benefit them through the carry. And the investors in those VC funds are looking for the same thing. And while a good venture capital firm will take care of every company in their portfolio, sometimes they will focus on the two or three companies that have the best chances for success, because those will deliver the returns for their investors.
A good VC firm that’s aligned with your startup can be extremely helpful. As a founder you want to work with a VC firm that reflects your values and your business objectives. We have other resources for companies raising capital, including our free financial models for startups and our VC pitch deck templates. If you have questions about venture capital investors and how they can benefit your startup, contact us.