Sales tax compliance is a growing challenge for startups, especially as remote work, e-commerce, and digital services expand your reach across state lines. Understanding and tracking sales tax nexus, the connection that obligates you to collect and remit sales tax in a state, is essential to avoid costly penalties and keep your business audit-ready.
What Triggers Sales Tax Nexus?
Startups can establish sales tax nexus in a state through several channels:
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Physical Presence:
Having an office, warehouse, inventory, or even a single employee or contractor in a state can create nexus.
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Economic Nexus:
Surpassing a state’s sales or transaction threshold (e.g., $100,000 in sales or 200 transactions) can trigger nexus, even without a physical presence. These thresholds vary by state and are especially relevant for online and SaaS businesses.
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Affiliate or Click-Through Nexus:
Relationships with affiliates or referral partners in a state may also create nexus obligations.
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Marketplace Nexus:
Selling through online marketplaces can trigger nexus, though some platforms collect and remit tax on your behalf.
Step-by-Step: How to Identify and Track Sales Tax Nexus
1. Map Out Your Business Activities
- List all states where you have employees, contractors, inventory, or other physical assets.
- Review your sales data to identify states where you exceed economic nexus thresholds.
- Track affiliate relationships and marketplace sales.
2. Monitor State-Specific Nexus Rules
- Each state sets its own nexus rules and thresholds. Regularly review these requirements, as they can change frequently.
- Use resources like the Sales Tax Institute’s state-by-state guides or consult with a tax professional for updates.
- Leverage sales tax compliance software (e.g., Avalara, TaxJar, Kintsugi, Lovat) to automate nexus tracking, monitor sales volumes, and receive alerts when you approach or cross a threshold.
- These tools integrate with your sales platforms and provide real-time dashboards, helping you stay ahead of compliance issues.
4. Register and Remit Where Required
- Once nexus is established, register for a sales tax permit in that state before collecting tax.
- Collect the correct sales tax on all taxable sales and remit payments according to each state’s filing schedule.
5. Keep Detailed, Audit-Ready Records
- Maintain records of sales, tax collected, exemption certificates, and filings for each state.
- Regularly review and reconcile your records to ensure accuracy and compliance.
Common Nexus Triggers and How to Track Them
Nexus Trigger |
How to Track |
Best Practice |
Physical presence |
Employee/asset location logs |
Update HR and asset records regularly |
Economic nexus |
Sales and transaction volume by state |
Use automated sales tax software |
Affiliate/click-through |
Affiliate agreements and referral data |
Review marketing and partnership records |
Marketplace sales |
Marketplace platform reports |
Confirm who is responsible for remittance |
Best Practices for Ongoing Compliance
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Conduct regular nexus reviews, at least quarterly, to catch new obligations as your business grows.
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Stay informed about legislative changes that may affect nexus thresholds or definitions.
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Consult with a tax advisor to ensure your compliance plan is robust and up to date.
Why It Matters
Failing to identify and track sales tax nexus can result in back taxes, penalties, and interest. Proactive compliance not only protects your startup from financial risk but also builds trust with investors and partners.
Need help building a sales tax compliance strategy or choosing the right automation tools? Kruze Consulting’s experts can help you stay compliant and focused on growth.Contact us for a free consultation.