Kruze clients are twice as likely to get acquired as the average startup.  Find out why here

Revenue-Based Financing

Rather than utilizing conventional, equity-backed investment methods such as venture capital, angel investing, or debt financing, startups now have the option of employing revenue-based financing as an alternative investment model to support their businesses. Follow along as Kruze Consulting’s COO, Scott Orn, breaks down revenue-based financing, how it works, and whether or not it would be beneficial to your startup.

Contact Kruze

Kruze Consulting - Revenue-Based Financing

What is Revenue-Based Financing?

Revenue-based financing is when a lender underwrites a startup’s revenue flow while also taking payments in return. Essentially, investors return their principal back out of a startup’s revenue.

Many companies are employing this newer financing tactic nowadays. Lighter Capital is one of the leading firms in the venture capital-backed startup space currently providing revenue-based financing, however, the practice itself has been around for quite some time.

How Much Interest Should You Expect to Pay?

Typically, lenders will take about 3 to 6 percent of a startup’s monthly revenue back, with this financing option usually getting paid back over the course of three years. The expected IRR (Internal Rate of Return) is between 10 to 20 percent annually which equals the cost of capital. So, if you are a startup borrower, chances are you’re paying around 10 to 20 percent interest on your financing option.

→ Keep In Mind: Revenue-Based Lenders are focused on revenue, specifically recurring revenue. 

Lenders love SaaS businesses because they have recurring revenue flow that accrues money over time, all with minimized churn, allowing lenders to get paid back and make good money. If you are not a SaaS business with recurring revenue, this type of startup financing may be difficult to impossible to get.

What If You Have a High Churn Rate?

When looking at churn, lenders will often place covenants in the agreement that allow them to underwrite based on your churn. If a startup is growing, and they have a sustainable recurring revenue stream, it will have access to capital through revenue-based loans. However, if a startup has a high churn rate, the lender will bring the advanced rate amount down substantially. Churn is a significant metric for lenders when considering revenue-based financing.

My Startup is Backed by Venture Capital. Now What?

Revenue-based financing is less popular with venture capital-backed companies. This is because venture capital-backed companies usually raise significant amounts of money in equity. These companies don’t always need debt, but when they do, they will typically go with a bank, such as Bridge Bank, or Comerica for financing. Or they may also go to a venture debt fund such as WCI, TriplePoint, or Hercules because those lenders will not only underwrite the enterprise value of the company, but will also measure how likely the venture capital is to stick with the startup and write another check if things get difficult down the line. Therefore, startups who are backed by venture capital typically have better access to debt capital as opposed to a newer startup that has yet to raise venture capital. 

→ Keep in mind: Revenue-based financing is financing new, pre-venture capital startups at a significant rate. 

Kruze Consulting is seeing a large number of startups acquiring revenue-based financing despite being pre-venture capital. Companies that have a bit of traction, have made the conscious decision not to raise any equity, or have raised one or two million dollars worth of angel funding, can use revenue-based financing. You don’t have to wait for a venture capital institution to get behind you. Build to the milestone that will allow you to raise venture capital down the line because **once you have venture capital, venture lenders will become readily available to you, making revenue-based financing much less attractive, especially considering the IRR. **

If you’re a startup that is not yet ready to be venture capital-backed, but you have a solid idea and paying customers, check out your revenue-based financing options.

We hope this helps. If you have any other questions, hit us up. Kruze Consulting is happy to answer your questions on venture debt, revenue-based financing, or anything that may affect your startup, accounting, or taxes.

Startup Bookkeeping Blog Posts

Read our recent blog posts on startup bookkeeping, accounting, and finance.

Cash bookkeeping can affect your gross profit
Cash bookkeeping can affect your gross profit
Updated on Wed, 21 August 2024
Gross profit is a very underappreciated metric in the startup world. Gross profit is the difference between your revenue and the cost of goods sold.
by
Healy Jones VP of Financial Strategy
Healy Jones
VP of Financial Strategy
Can you backdate payroll?
Can you backdate payroll?
Updated on Tue, 9 July 2024
Kruze Consulting's COO, Scott Orn, explains why you should not backdate payroll and the compliance problems with the IRS doing so will create.
by
Scott Orn Chief Operating Officer
Scott Orn
Chief Operating Officer
Bookings vs Revenue vs ARR
Bookings vs Revenue vs ARR
Updated on Tue, 9 July 2024
At Kruze Consulting, we get tons of questions about the difference between bookings, ARR and revenue.
by
Scott Orn Chief Operating Officer
Scott Orn
Chief Operating Officer

READY TO CONNECT FOR A FREE CONSULTATION?

We are the experts at helping seed/VC-backed Delaware C-Corps with their accounting and finances!

Talk to an experienced accountant, not a generic sales person

Alex Janeck Kruze Consulting
Alex Janeck
Edith Silva Kruze Consulting
Edith Silva
Randy Hall Kruze Consulting
Randy Hall
Viz AI

$250M+ VC Funding Raised


"I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze."
Chris Mansi

Chris Mansi

CEO

Startup Venture Capital Assistance

With former venture capitalists on staff, our team is here to help you navigate the fundraising process and manage your board of directors

Scott Orn Kruze Consulting
Scott Orn
COO | Former VC
Healy Jones Kruze Consulting
Healy Jones
VP FP&A | Former VC
Pequity

Scale Remote Operations & Team


"Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located"
Zack Fisch

Zack Fisch

Head of Operations & Legal

Clients who have worked with Kruze have collectively raised over $15 billion in VC funding.

We set startups up for fundrising success, and know how to work with the top VCs.

Vanessa Kruze, CPA Kruze Consulting
Vanessa Kruze, CPA
Founder & CEO
Kruze Logo

Experienced team helping you

Our account management team is staffed by CPAs and accountants who have, on average, 11 years of experience.

Bill Hollowsky, CPA Kruze Consulting
Bill Hollowsky, CPA
VP of Accounting Services
Claudine Vantomme, CPA Kruze Consulting
Claudine Vantomme, CPA
Controller
Morgan Avery Kruze Consulting
Morgan Avery
SUT/R&D Sr. Tax Accountant
Beth Bassler Kruze Consulting
Beth Bassler
Controller, CPA
Protara Therapeutics

Grew from a 2-person startup to a NASDAQ listed public company.


"The Kruze team helped us grow from a 2-person startup to a NASDAQ listed public company in 2 years. We wouldn’t have gotten public without Kruze’s support. Anyone thinking of launching a startup should make Vanessa their first call!"
Jesse Shefferman

Jesse Shefferman

CEO

Kruze Logo

Get in Touch

Please help us connect with you

How can we reach you?

Our first response is typically via email, so please check your inbox.

Help us have a productive first consultation by providing some additional information.

What year was your startup incorporated?

What is your stage of funding?

(pick up from the list)

Approximately how much funding have you raised?

(please enter a dollar value such as 5000000)

Help us understand what you are looking for:

(Optional, click the ones you need)

Anything additional that you’d like to share?

Optional - if you’d like to share anything else to help us prepare for our consultation, please let us know. We are also happy to sign an NDA, just let us know.

  Talk to a leading startup CPA