CEO and Founder of Kruze Consulting
I’ve used just about every payroll processor out there (I’m a CPA, bookkeeper, and interim CFO for 550+ startups) and I can confidently say that Gusto (formerly known as ZenPayroll) is better by a mile than a traditional payroll provider because of the following reasons:
Easy Online Interface: I know this is going to sound nuts, but other interfaces make finding basic information really difficult. I’ve spent hours trying to generate simple reports from other payroll processors. (Time I could’ve been spending doing more value-add activities!) I’ve even received patently incorrect reporting from a large Business Bank payroll processor.
Late Payroll Taxes: Many other payroll processors that I’ve worked with have at some time or another forgotten to file a 941 or DE9. This has never happened with Gusto. They file all your taxes automatically and on time.
Competitive Pricing: It’s really cheap. But I’d still use if it was 3x more expensive because the peace of mind that Gusto gives is priceless.
We trust Gusto with hundreds of our clients’ payrolls. However, there is a new(ish) player that is taking market share with a low price and set of features that are pulling ahead of Gusto - Rippling. You may wish to consider Rippling if you haven’t set up payroll yet - visit our Gusto vs Rippling teardown to learn more. If you’re looking for an overview of the leading payroll companies that serve funded startups, visit our best payroll systems article.
We also have some strong opinions, and deep experience, on which business banks are best for startups. Read our article before you open a checking account or set up that wire for your seed funding!
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