Kruze clients are twice as likely to get acquired as the average startup.  Find out why here

Why should startups use double-entry accounting?

Double-entry accounting is an essential part of accurate financial management for startups, particularly those operating in fast-paced, high-growth environments.

Your startup’s financial integrity is important when you’re trying to attract venture capital and scale your operations. Double-entry accounting allows you to record every business transaction accurately.

Double-entry accounting is a two-part recording system that affects at least two accounts in your startup’s general ledger for every transaction. This method relies on the accounting equation: Assets = Liabilities + Equity. By keeping your books in balance, you’ll have an accurate and up-to-date picture of the company’s financial position. Whether it’s recording revenue, handling expenses, or managing liabilities, double-entry accounting captures both sides of the transaction.

For VC-backed startups that often operate at a loss while investing heavily in research and development, adopting a double-entry accounting system can significantly improve your financial clarity. It allows you to generate comprehensive financial statements like balance sheets and income statements, which are essential for compliance, audits, and investor relations.

What is double-entry accounting?

Double-entry accounting is a bookkeeping method where every financial transaction is recorded in at least two accounts: one as a debit and the other as a credit. This system keeps the accounting equation balanced at all times.

Dating back to the 15th century, double-entry accounting is the foundation for modern accounting practices, allowing businesses to record both the inflows and outflows of transactions. Double-entry accounting is the global standard for accounting, particularly for larger companies or startups that need to produce accurate financial statements.

While double-entry accounting refers to the overall system and principles of financial accuracy and compliance, double-entry bookkeeping is the practical application of these principles through careful record-keeping.

The fundamental principles

At the core of double-entry accounting is the idea that every financial transaction has a dual effect on a company’s financial statements. For each transaction, there is a debit and a credit, and the total amount of debits must always equal the total amount of credits. This keeps the company’s books balanced. For example:

  • When you collect revenue from a client, you increase both your cash account (debit) and your revenue account (credit).
  • When you take out a loan, you increase both your cash account (debit) and your liabilities (credit) by the same amount.

The importance of double-entry accounting for startups

For startups, maintaining financial accuracy and transparency is important for success, particularly during the fast-paced environment of early-stage business development. Double-entry accounting offers distinct advantages that help startups build a strong foundation for growth.

Protects financial health

Startups often operate with tight budgets and limited resources, which means that tracking cash flow accurately is essential. Double-entry accounting helps entrepreneurs account for every dollar entering or leaving the business, and minimizes the risk of costly mistakes, such as misreporting revenues or overlooking liabilities.

By keeping their books balanced, startups gain a clear view of their financial health. This allows founders to make better-informed financial decisions, whether that involves planning for future expenses or avoiding unnecessary risks.

Complies with regulations

Startups, like other companies, must adhere to financial reporting standards, such as Generally Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS). Double-entry accounting aligns with these standards, making it easier for startups to stay compliant with regulatory bodies.

When a startup is seeking venture capital or preparing for a merger or IPO, investors and auditors expect accurate, transparent financial records. Double-entry accounting helps meet those expectations by maintaining organized and reliable books.

Builds investor confidence

Securing funding is one of the most important milestones for any startup. To attract investors, startups must show that their financial statements are accurate and reflect the company’s true financial health.

Double-entry accounting, with its system of checks and balances, creates a clear audit trail for every transaction. This transparency builds investor confidence by proving that the startup is managing its finances responsibly, which is essential when securing external funding.

Facilitates growth and strategic planning

For startups, strategic financial planning is key to sustainable growth. Double-entry accounting provides valuable insights into profitability, cash flow, and overall financial health, letting company management make informed decisions about the future.

With accurate financial records, founders can determine the right time to expand operations, hire new employees, or invest in new technology. The ability to analyze financial data helps startups manage resources efficiently and strategically plan for long-term success.

Prepares for due diligence and audits

As startups grow, they often face increased scrutiny from investors, government agencies, or external auditors. And you typically don’t get a lot of time to prepare for these examinations. Double-entry accounting ensures that a startup’s financial records are always ready for due diligence or an audit.

By maintaining detailed and accurate records of all transactions, startups can demonstrate compliance with regulations and reassure stakeholders that their financial statements are trustworthy. This level of readiness can be a significant asset when building credibility with partners, investors, and regulators.

What are the benefits of double-entry accounting?

For venture-backed startups or rapidly growing companies, double-entry accounting offers several key advantages over simpler single-entry systems.

Some of the primary benefits include:

  • Increased accuracy. Since every transaction is recorded in two places, it becomes easier to spot and correct errors. This level of accuracy is crucial for companies preparing for audits or investor scrutiny.
  • Financial transparency. Startups often need to share detailed financial information with stakeholders. Double-entry accounting provides a clear and comprehensive view of all transactions, helping to build trust with investors.
  • Improved decision-making. By keeping detailed records, startups can analyze their financial performance more effectively. Understanding exactly how much revenue has been earned, how much is owed, and what liabilities exist can lead to better strategic planning.
  • Due diligence readiness. Double-entry accounting complies with Generally Accepted Accounting Principles (GAAP), so your startup is prepared for due diligence, audits, and financial reviews. This readiness is vital for startups planning to raise capital.

Examples of double-entry accounting

To further illustrate how double-entry accounting works, here are some practical examples:

  1. Revenue recognition: A startup collects revenue from a client.
    • Debit: Cash account (increases as cash is received)
    • Credit: Revenue account (increases as revenue is recognized)
  2. Invoicing a client: A startup invoices a client for services rendered.
    • Debit: Accounts Receivable (increases as the company is owed money)
    • Credit: Revenue (increases as revenue is recognized)
  3. Receiving a loan: A startup receives a loan from a bank.
    • Debit: Cash account (increases as cash is received)
    • Credit: Loan Payable (increases as a liability is recognized)
  4. Issuing stock: A startup issues stock to raise capital.
    • Debit: Cash account (increases as cash is received)
    • Credit: Equity account (increases as equity is issued)
  5. Paying an invoice: A startup pays an invoice for services received.
    • Debit: Accounts Payable (decreases as the liability is settled)
    • Credit: Cash account (decreases as cash is paid out)
  6. Purchasing equipment: A startup purchases equipment for cash.
    • Debit: Equipment account (increases as an asset is acquired)
    • Credit: Cash account (decreases as cash is paid out)

Implementing double entry accounting in your startup

You’ll need the right accounting software to effectively implement double-entry accounting in your startup. The right software can simplify the recording process and keep your financial data accurate and organized. Many options are available, but it’s essential to choose one that supports double-entry accounting principles. Kruze relies on QuickBooks Online (QBO) for our clients

Setting up your chart of accounts

A well-structured chart of accounts (COA) is the backbone of your accounting system. It categorizes your financial transactions into assets, liabilities, equity, revenue, and expenses, making it easier to track your financial activities.

When establishing your chart of accounts, consider tailoring it to your startup’s specific needs. Your chart of accounts will include different categories based on your startup’s business. We’ve provided more information about COAs in specific industries: :

This customization allows for clearer financial insights and better alignment with your business model, helping you manage your finances more effectively.

READY TO CONNECT FOR A FREE CONSULTATION?

We are the experts at helping seed/VC-backed Delaware C-Corps with their accounting and finances!

Talk to an experienced accountant, not a generic sales person

Alex Janeck Kruze Consulting
Alex Janeck
Edith Silva Kruze Consulting
Edith Silva
Randy Hall Kruze Consulting
Randy Hall
Viz AI

$250M+ VC Funding Raised


"I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze."
Chris Mansi

Chris Mansi

CEO

Startup Venture Capital Assistance

With former venture capitalists on staff, our team is here to help you navigate the fundraising process and manage your board of directors

Scott Orn Kruze Consulting
Scott Orn
COO | Former VC
Healy Jones Kruze Consulting
Healy Jones
VP FP&A | Former VC
Pequity

Scale Remote Operations & Team


"Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located"
Zack Fisch

Zack Fisch

Head of Operations & Legal

Clients who have worked with Kruze have collectively raised over $15 billion in VC funding.

We set startups up for fundrising success, and know how to work with the top VCs.

Vanessa Kruze, CPA Kruze Consulting
Vanessa Kruze, CPA
Founder & CEO
Kruze Logo

Experienced team helping you

Our account management team is staffed by CPAs and accountants who have, on average, 11 years of experience.

Bill Hollowsky, CPA Kruze Consulting
Bill Hollowsky, CPA
VP of Accounting Services
Claudine Vantomme, CPA Kruze Consulting
Claudine Vantomme, CPA
Controller
Morgan Avery Kruze Consulting
Morgan Avery
SUT/R&D Sr. Tax Accountant
Beth Bassler Kruze Consulting
Beth Bassler
Controller, CPA
Protara Therapeutics

Grew from a 2-person startup to a NASDAQ listed public company.


"The Kruze team helped us grow from a 2-person startup to a NASDAQ listed public company in 2 years. We wouldn’t have gotten public without Kruze’s support. Anyone thinking of launching a startup should make Vanessa their first call!"
Jesse Shefferman

Jesse Shefferman

CEO

Kruze Logo

Get in Touch

Please help us connect with you

How can we reach you?

Our first response is typically via email, so please check your inbox.

Help us have a productive first consultation by providing some additional information.

What year was your startup incorporated?

What is your stage of funding?

(pick up from the list)

Approximately how much funding have you raised?

(please enter a dollar value such as 5000000)

Help us understand what you are looking for:

(Optional, click the ones you need)

Anything additional that you’d like to share?

Optional - if you’d like to share anything else to help us prepare for our consultation, please let us know. We are also happy to sign an NDA, just let us know.

  Talk to a leading startup CPA