Latest Posts
What is a Secondary Stock Transaction?
Kruze Consulting COO, Scott Orn, explains everything you need to know about secondary stock transactions and why VC firms are buying founder shares.
Published on Wed, 20 March 2024
What is Pay to Play in Venture Capital?
Kruze Consulting's COO, Scott Orn, answers the question 'what is pay to play in venture capital?' helping startups to understand pay to play provisions.
Published on Tue, 19 March 2024
Should you cap commissions?
A question we get frequently from startup founders is should they cap commissions for their sales team? The reason they ask this question is because they get the financials we prepare at Kruze, and they are startled that the VP of Sales or a top salesperson is making more money than anyone else in the company.
Published on Sun, 17 March 2024
Should founders accrue payroll before VC funding?
This particular scenario has happened in startups. You’ve started a company. You were used to getting a regular paycheck at your previous job, but right now there’s no money to pay yourself, but hopefully there will when you get funded. And at that point, you feel that you could “reimburse” yourself for all the paychecks you missed.
Published on Sun, 10 March 2024
What are SG&A expenses?
Founders will hear the term “SG&A expenses” thrown around in board meetings a lot. SG&A stands for selling, general, and administrative expenses. One way to think of SG&A expenses is that it’s the cost of running your company.
Published on Sun, 3 March 2024
What is Founder Preferred Stock?
Founder preferred stock is a pretty new thing in the startup game. Historically, founders would always get common stock, usually in the form of founder shares that they received early on.
Published on Sun, 25 February 2024
How Do Founders Make Money?
Making money is important; it's part of the startup journey and, especially for founders, you are taking a lot of big risks by starting a company from scratch.
Published on Wed, 21 February 2024
When Fundraising Should You Practice With Less Desirable VCs?
A piece of advice that we hear being given out a lot in the startup world is that, when your startup is fundraising, you should fine-tune your pitch by approaching less desirable or non-target venture capitalists first.
Published on Sun, 11 February 2024
Are Term Sheets Legally Binding?
Term sheets can be a little bit of a gray area in the venture capital/startup world since certain elements, such as the confidentiality agreement, are legally binding.
Published on Sun, 4 February 2024
What Does the VP of Ops or COO At a Startup Do?
Scott Orn answers the question 'what does the VP of Ops or COO at a startup do' with a breakdown of their roles and their responsibilities.
Published on Fri, 2 February 2024
Downround Guide: Understanding, Mitigating, and Navigating
Downrounds are happening and more as the startup ecosystem is grapples with the aftermath of the 2021 VC bubble and a depressed tech stock market. Here is a practical guide on how to deal with one.
Published on Wed, 31 January 2024
New R&D Tax Legislation: What Startups and VCs need to know
Congress is working on a tax package (called the Smith/Wyden tax package) that could revive key tax provisions, including the deductibility of research and development expenses.
Published on Tue, 23 January 2024
Why Revenue Visibility Matters for Startups
We always encourage revenue visibility to startup founders and it matters for a couple of big reasons, both inside and outside of the company.
Published on Sun, 21 January 2024
What Startup's Accounts on the Balance Sheet Need to be Reconciled
The punch line here is that every single account on the balance sheet needs to be reconciled, not just the bank and the credit cards.
Published on Mon, 15 January 2024
What Data Should Startups Track When You Sign a New Customer?
There are some pieces of information startups should absolutely track when signing a new customer contract.
Published on Sun, 14 January 2024
