Accounting and CFO Expertise in Multiple Startup Industries
Kruze’s CFOs, tax CPAs, controllers and bookkeepers have deep expertise in the most important startup industries, from biotech to ecommerce to SaaS and beyond.
Our team provides online bookkeeping services to hundreds of funded startups and high-growth companies, and our experience in specific industries sets up apart from both traditional accountants and automated solutions.
Learn more about our online offerings for specific, high-growth industries below - or get in touch with us to learn more.
KRUZE CONSULTING FOUNDER FORMER STARTUP CONTROLLER
Ecommerce - Accounting, Tax and CFO services
Online bookkeeping and CFO services for high growth ecommerce companies
High growth ecommerce companies require more than just simple financial statement preparation and tax returns. Cash flow forecasting based on inventor trends, state and local taxes, SKU level analysis, the nuances of Amazon vs Shopify vs Paypal, gross vs net revenue - all of these complications require an experienced accounting team. Just like your ecommerce customers expect a great online experience, our outsourced bookkeeping and CFO team will produce your financial statements online.
SaaS - Accounting and more for high growth SaaS companies
Enterprise SaaS, small business SaaS, consumer SaaS, app store SaaS - they’re all different, and we’ve worked with hundreds of SaaS companies, delivering high quality books, tax advice and CFO level advice.
SaaS companies should look for online bookkeeping solutions that are paired with experienced SaaS accountants. That’s because not all accountants know how to correctly recognize SaaS revenue and expenses. Many online bookkeepers fail to correctly identify contract lengths, discounts and more. And when the MRR and ARR numbers don’t match the books, VCs get concerned.
Online accounting and more for high growth SaaS companies
Biotech - bookkeeping, accounting and cash management support
Bookkeeping, accounting and cash management support for biotech companies
Biotech companies bookkeeping and accounting needs are extremely specialized.
Managing cash burn and taking advantage of government tax incentives can’t be automated; your biotechnology startup needs experienced healthcare and drug development accounting advice.
As your biotech company is getting ready to head through FDA and government trials and certification, you’ll want to work with an experienced CFO who can help you anticipate the costs and possible bottlenecks.
And your online bookkeeping needs to be both fast and accurate, so you can carefully manage your burn rate as you develop your drug.
Learn about our experience running accounting for biotech startups.
Hardware startups - bookkeeping, inventory accounting and more
Inventory accounting, build of material calculation and working capital constraints make even early-stage hardware companies complex from an accounting and bookkeeping perspective.
Kruze’s team works with agtech, healthcare, direct-to-consumer and other hardware startups, helping the founders understand their cash flows and prepare for venture capital rounds. We have a number of “hardware as a service” clients that combine SaaS revenue streams with hardware.
Building a physical product is hard enough - work with an accounting firm that can help you focus on your technology and not your books.
Learn about our experience running accounting for hardware startups.
Hardware startups - bookkeeping, inventory accounting and more
Healthcare hardware and software - accounting support
Healthcare hardware and software - accounting support
Building a startup is hard enough - but layering on the complex regulatory environment and difficult purchasing cycles of the healthcare industry adds a whole new level of complexity.
Founders of healthcare startups deserve an accountant who has seen the healthcare startup journey more than once and who can offer valuable guidance and advice.
From claiming R&D tax credits to accurately projecting cash burn, the Kruze team is ready to support your healthtech company.
Our online bookkeeping will help you understand where you’ve been, and our outsourced CFOs can help you visualize where you are going.
Learn about our experience running accounting for healthcare startups.
Startup CPG company accounting
Fast growing CPG companies should have specialized accounting help to deal with complex issues related to inventory, BOMs, gross vs net revenues and more.
Kruze’s team has worked with food startups, supplement providers, subscription fashion and more. And we know that high growth comes with its own problems, especially understanding how inventory and manufacturing impact cash flow and getting a handle on customer acquisition costs.
Getting a new product in the hands of consumers is hard. Don’t let your accounting distract you!
Accounting support for food startups, supplement providers, subscription fashion and more
Startups with Crypto
Online accounting and more for crypto
Increasing numbers of startup companies are using cryptocurrencies for operational, transactional, and investment purposes, and the wide range of these transactions creates a need for crypto accounting.
These startups are taking advantage of the convenience, security, and portability of crypto assets for vendor and contractor payments, smart contracts, decentralized applications, and more.
Work with a team that knows crypto accounting.
B2B - Accounting services for business-to-business startups
B2B accounting and more with Kruze
B2B startups face unique accounting challenges, including complex tax compliance across multiple jurisdictions, complex revenue models, cash flow management based on longer sales cycles, and more. Kruze Consulting offers customized accounting services for B2B startups, including financial planning and analysis, cash flow forecasting, tax planning and compliance, and investor reporting.
B2C - Accounting and bookkeeping for business-to-consumer startups
B2C startups experience a lot of challenges as they grow and scale, including acquiring funding, managing expenses and cash flow, recognizing revenue, and much more. That means B2C companies need a strong accounting function to maximize their runway, minimize cash burn, create accurate financial reports for investors and management, and comply with all the appropriate regulatory requirements.
Learn more about B2C accounting with Kruze
B2C accounting and more with Kruze
Serving most startup industries
Don’t see your type of startup listed here?
Don’t worry! From Fintech to Agtech and most industries in between, Kruze’s team has worked with a wide range of companies.
Reach out and we’ll let you know if we can help you.
Kruze is all about startups
Kruze serves hundreds of startups across every major startup industry. This enables us to offer powerful advice to our clients, as we have startup statistics that we can use to help provide helpful guidance for early-stage companies. From the typical marketing spend to metrics VCs use to analyze investment opportunities, we know what it takes to get to the next level.
About Us
A CPA Firm Specialized in Startup Accounting & Finance
Startups are our niche, and our passion. Our clients have raised over $15 billion in VC funding. We are one of only a few outsourced accounting firms that specialize in funded early-stage companies - we only offer financial and tax services to fast growing startups in the Pre-Seed, Seed, Series A, Series B and Series C stages.
The Right Accounting Partner for Your Startup’s Next Round
We know how to de-risk your startup’s next venture capital round. Our team makes sure you are ready to fly through your next VC’s accounting, HR and tax due diligence. And when you use us as your bookkeeper, we set up and keep up-to-date a due diligence folder so you can get that next round of fundraising.
A Leader in Cloud Accounting Software
Our practice is built on best of breed cloud accounting software like QuickBooks, Netsuite, Gusto, Rippling, Taxbit, Avalara, Brex, Ramp and Deel. Technology makes us more efficient, saving our clients money and letting us offer higher value services like FP&A modeling, 409A valuation, and treasury advice. Startups deserve to work with CPAs using modern software.
Trusted by Top Venture Investors
Top angel investors and VCs refer Kruze because they trust us to give the right advice. Our clients are portfolio companies of top technology and Silicon Valley investors, including Y-Combinator, Kleiner, Sequoia, Khsola, Launch, Techstars and more. With us, your books and taxes are in order when it’s time to raise another round of venture financing.
What types of startups does Kruze Consulting usually work with?
Kruze Consulting works with funded Delaware C-Corps. Our clients have secured Pre-Seed to Series C or Series D funding. We look to partner with our clients, going beyond the typical outsourced accounting relationship and seeking to provide a higher level advisory role. We feel honored to be a part of making the world a better place, even if it’s one debit and credit at a time.
Accounting, Finance, Taxes, & Payroll all in one solution
Startup CFO services, startup accounting and bookkeeping services, startup annual taxes, expense reports, payroll, state sales taxes: we've got you covered. Our software provides custom tailored dashboards that can be provided weekly or monthly, depending on your preference and plan. Founders are often so busy building their company that they don’t have time to take care of their finances. Traditionally, these companies have had to work with a basket of people to get their work done, including bookkeepers, accountants, AP clerks, CFOs, consultants, and tax accountants. At Kruze Consulting, our founders have one point person, saving time and money.
Client testimonials
We're huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly highly highly recommend working with Vanessa and her team.
Vivek Sodera
Co-Founder @ Superhuman
Prior to Kruze, as a remote-first team, we were weighed down by a lot of the bureaucracy involved with having a distributed workforce. Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located
Zack Fisch
Pequity's Head of Operations & Legal
Avochato has been growing rapidly in the past year – in fact, too quickly for us to keep up with books, taxes, and budgeting for growth. Partnering with Kruze Consulting has been fantastic to manage, track, and analyze our finances while we continue focusing on building our customer base. Kruze’s team knows what startups need.
Alex De Simone
CEO @ Avochato
Everybody, go to Kruze Consulting. They do a great job. I personally can tell you, they've done a great job for our companies, including Calm.com. I'm sure they’ll do a great job for you.
Jason Calacanis
Angel investor
