Kruze consulting customer reviews

Reviews, customer satisfaction and more

We take our clients' success - and happiness - seriously. Read reviews, see our regularly updated customer satisfaction score and more.

Kruze Consulting Customer Reviews - All you need to know

How Kruze measures customer satisfaction

At Kruze, we’ve tried a number of popular techniques to measure how our clients feel and review our service - NPS, CSAT, etc. We are pleased that our customers consistently rank our service very highly.

However, one item that our clients consistently do NOT like is taking surveys. We tried switching from quarterly Net Promoter Surveys to CSAT surveys triggered after customer service interactions and requests for help from clients. But, unfortunately, we received clear feedback that surveys were annoying.

We had to find a better way.

Kruze's FSAT customer satisfaction score

Enter the FSAT. A way to measure customer satisfaction without forcing clients to take surveys.

FSAT is a method of inferred satisfaction rate from conversations. It is the total number of conversations* minus those that had any risk which was not "recovered" with a win in a subsequent message. ("Conversations" is any customer service ticket which had activity in the period and is now closed.)

As an example, let's say 1000 active conversations last month are now closed (Kruze serves enough startups to have more monthly customer interactions than that, but this is for illustrative purposes). 50 had a risk, 40 of those were not recovered with a win. (1000-40)/1000=96% FSAT.

We reviewed the CSAT scores generated from customer surveys with the automatically generated FSAT score for several months, and the scores were within ~2% - giving us confidence in the FSAT as a valid measure of customer satisfaction. All without having to bother our customers with annoying review surveys!

Reviews

Kruze has worked with hundreds of early-stage companies, many of which have gone on to raise tens to hundreds of millions in venture financing - and a number of which have been successfully acquired by major public companies.  

We've curated Kruze reviews and testimonials from around the web.

If you like what you see, reach out to us to schedule a conversation!

Client testimonials

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We're huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly highly highly recommend working with Vanessa and her team.

Vivek Sodera

Vivek Sodera

Co-Founder @ Superhuman

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As a startup, moving quickly is a top priority for us and we just needed to get our tax return done. After we uploaded our docs, we got our tax return in 3 days! E-filing was confirmed by Day 4. Super responsive and helpful!

Casey McKerchie

Casey McKerchie

VP, Operations of Calm.com

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Avochato has been growing rapidly in the past year – in fact, too quickly for us to keep up with books, taxes, and budgeting for growth. Partnering with Kruze Consulting has been fantastic to manage, track, and analyze our finances while we continue focusing on building our customer base. Kruze’s team knows what startups need.

Alex De Simone

Alex De Simone

CEO @ Avochato

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I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze.

Chris Mansi

Chris Mansi

CEO @ Viz.ai

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Kruze Consulting is the perfect Accounting, Finance and Tax partner for Los Angeles Startups. Kruze delivers exceptional monthly reporting and financial projections. When we need help with benefits or payroll, Kruze solves our problems. Kruze does our taxes for a fraction of what previous accountants have charged. Thank you Kruze for being a great partner.

Brett O'Brien

Brett O'Brien

CEO @ FLYR

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Being a repeat tech entrepreneur, I know how challenging it is to find the ideal CFO - not only is it often expensive to find the right one, but CFOs who combine expertise with scrappiness, market vision and perspective with detail orientation and 'roll up your sleeves' execution is near impossible for an early stage company. So I've been thrilled to work with Kruze Consulting, who not only provide all the ideal characteristics of a top-tier tech CFO, but also live and breathe entrepreneurship themselves. I've known Scott and Vanessa for many years and their deep personal integrity and strong reputation in the industry and made it an easy decision to work with them again.

Tina Fitch

Tina Fitch

CEO @ HobNob

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NIH, NSF, and SBIR grant compliance can add a lot of overhead for a start-up. The Kruze team makes it easy, so we can spend our time growing the business instead of shoveling paperwork.

Charlie Silver

Charlie Silver

CEO @ Mission Bio

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As a startup, it’s incredibly important to keep track of where our money is coming from and where it’s being spent. Kruze Consulting really helps keep our books and taxes in order so that we can focus on the core business. Extremely responsive and very professional, the accountants at Kruze Consulting are a pleasure to work with. We’d highly recommend their services.

Peter Lai

Peter Lai

CEO @ Emburse

Kruze Yelp Reviews

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Overall Rating
Based on 13 reviews submitted
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CEO
Kyle H.
✓ Verified Reviewer

Los Angeles, CA

Original review: 4/9/2019
It has been amazing to work with Scott and the rest of the Kruze Consulting team. I would highly recommend them for any startup or fast growing business!

CEO
Fallon R.
✓ Verified Reviewer

New York, NY

Original review: 7/24/2019
The Kruze team has been amazing to work with. Our SaaS company decided to switch to Kruze from another accounting firm and thank goodness we did. They helped us through every step of the transition process, identified key issues with our books, P&L, tax filings. They worked with our 3rd party software vendors on our behalf to make things work properly. They have been incredibly responsive & helpful advisors on all things from bookkeeping to filings to financial reports for our board to refining our model & projections - everything. They really understand the SaaS business model and they are truly a joy to work with. It's so important to work with people you trust and we really trust Kruze.

CEO
Keshav D.
✓ Verified Reviewer

Portola Valley, CA

Original review: 10/24/2014
I'm a big fan of Vanessa. Running a start-up is always difficult, you're always juggling 250 balls. What you need is people who know their job, so that you can just delegate it to them and consider it done. And Vanessa was that miracle for us on the accounting side. She dealt with everything that came up, including non-conventional compensation structures, managing the books, filing paperwork to the government. She's extremely professional with her work and we trust her fully when it comes to anything in accounting.

Kruze Google Reviews

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Overall Rating
Based on 16 reviews submitted
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1 Star

CEO
Gina Gutierrez
✓ Verified Reviewer
Original review: Jul 31, 2019
Kruze employees care for our company deeply and personally. They are on top of our business needs, a trusted second set of eyes, and have rectified any issues we've experienced expediently.

CEO
Matt Kilmer
✓ Verified Reviewer
Original review: Feb 20, 2019
Highly recommended! Kruze handled all of the accounting for our seed stage startup and let us focus on our product and our employees. On a personal level, everyone I have encountered, especially Scott and Vanessa, are incredible warm and talented people.

CEO
Ben at Nadine West
✓ Verified Reviewer
Original review: 14 weeks ago
Kruze Consulting set up our initial bookkeeping and payroll systems when we were just getting started. That was several years ago. Today, our in-house finance team still uses their systems. Worth every penny!
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