Kruze clients are twice as likely to get acquired as the average startup.  Find out why here
Kruze Consulting Navbar Logo
  • (415) 322-1610
  • Contact Us
  • Accounting & Bookkeeping
    Name
    Startup Accounting

    Maximize Your Startup’s Potential

    Name
    Startup Bookkeeping

    Services for High-Growth Startups

    Name
    Strategic Financial Accounting

    Strategic Accounting Boosts Your VC-Funded Startup’s Financial Future

    Tax Services
    Name
    Startup Tax Services

    Tax Services for VC-Backed Startups

    Name
    Startup Tax Returns

    Filing Tax Returns for VC-Backed Startups

    Name
    Delaware Franchise Tax

    Calculate Your Delaware Franchise Tax

    R&D Tax Credits
    Name
    R&D Tax Credits

    Unlock Your Startup’s R&D Tax Credit Potential

    Name
    R&D Tax Calculator

    How much can your startup save in payroll taxes?

    Advisory services
    Fractional CFO & Advisory

    VC Due Diligence

    Startup M&A Accounting

    Financial Modeling Services

    409A Valuations Services

    Part-Time CFOs Services

  • Pricing
  • Name
    About Us

    Learn more about Kruze Consulting

    Name
    Partners

    Our partners are the best in the business

    Name
    Reviews

    See what our clients say about us

    Name
    Careers

    Join our team of startup accounting experts

  • Early-Stage Tax Tips

    Guide to Seed Stage Tax Returns

    Do unprofitable companies need to file tax returns? Yes! Read our tips now.

    Guide to Seed Stage Tax Returns

    Knowledge base

    Name
    Startup Q&A

    Answers to hundreds of startup accounting, finance, HR and tax Q's

    Name
    Blog

    Expert startup accounting advice (and more)

    Name
    Case Studies

    See how we helped our clients save money and grow their businesses

    Top Financial Tips and Resources for Startups

    Name
    Startup Financial Health Tools

    Tips for setting up scaleable financial systems

    Name
    Free Financial Models

    Free to download financial models

    Name
    C-Corp Tax Deadlines

    iCals with federal, state and local compliance deadlines

    Name
    Best VC Pitch Decks

    See more of the best pitch decks ever used

    Name
    CEO Salary Report

    Data on what CEOs are paid

    Name
    Best Startup Credit Cards

    After working with hundreds of startups, we picked the best credit cards

  • (415) 322-1610
  • Contact Us
  1. Home
  2. Blog
  3. What Startup CEOs and CFOs Need to Know About Insurance

What Startup CEOs and CFOs Need to Know About Insurance

by
Kruze Consulting Kruze Consulting

Kruze Consulting

Last updated: August 1, 2024
Published: April 13, 2023

What Startup CEOs and CFOs Need to Know About Insurance

Startup companies quickly reach a point where they need insurance. But startup founders often don’t have the time and expertise to figure out what coverage they need - and most brokers don’t understand the unique needs of startups.

At the highest level, buying insurance is all about protecting your company, leadership, and employees - and enabling your business to continue growing with minimal distraction in the event of claims. By giving the purchase process the attention it deserves, you are not only putting your company in a position to succeed, but you are also investing in creating stability in the event of a claim, reducing the risk of failure.

Having the right insurance policies in place can save you from the money pit of legal fees and wasted time that comes with a variety of liability lawsuits you could face. The cost of insurance can be much, much lower than the headache of dealing with a problem that could have been covered! 

It’s important to work with expert brokers who can guide you through the process and find the best possible solution tailored to the **specific coverage needs of your startup**.

Table of contents

What Insurance Do Startups and Growth Companies Need? 

There are many factors that go into not only the cost of your coverage but the type of coverage you need in order to protect your startup properly.

Some of the most common risk factors that drive coverage decisions include the nature of your work, your business model, growth plans, projected revenue, and contractual relationships.

It can also be helpful to look at coverage needs by growth stage. The following is a breakdown of the policies typically purchased by startups as they move from one growth stage to the next.

Insurance for Seed Stage Startups, Pre-Customers:

  • General Liability & Property / Business Owners Policy (BOP): A staple policy that includes property insurance to protect your company’s physical assets such as computers, furniture, and leasehold improvements and betterments from loss. General liability provides coverage for claims of bodily injury and property damage to third parties that occur on your property/facilities or arising out of your operations or product.  General liability is also typically required if you are leasing property, attending conferences, or contracting with partners.

  • Workers’ Compensation: Employees can be exposed to injury while working on the job.  If an employee suffers an injury while working, workers’ compensation will pay for medical care and lost wages.

Insurance for Seed Stage Startups, With Customers:

  • Errors & Omissions (E&O): Any startup that provides services to third parties should consider E&O coverage. E&O protects against claims that allege financial damages arising from the services or advice you have provided. Your customers and partners will typically require this policy.

  • Cyber Liability: A cyber policy enables businesses to transfer the costs arising out of a data breach to a carrier.  These costs might include computer forensics, notification, credit monitoring services, and public relations.  Cyber will also include liability coverage to protect the company against lawsuits brought by third parties that suffered financial injury due to the data breach. This cyber insurance guide offers helpful insights on cyber coverage and claims.

Insurance for Series A Startups:

  • Directors & Officers: Covers defense costs and settlements arising from demands and lawsuits brought against your company’s board of directors and/or officers personally for allegations of breach of fiduciary duty, misrepresentation, or errors & omissions. If you are looking to raise money, most institutional investors will stipulate as part of the term sheet that a D&O policy will be purchased within 90 days after the close of the financing.  Additionally, when putting your board of directors together, savvy board members will inquire about the adequacy of your D&O coverage and having an excellent policy can be a powerful recruiting tool. This D&O insurance guide offers more details about coverage and claims.

  • Employment Practices Liability (EPLI): The need for EPLI grows with your company’s employee count. This policy protects your startup from potential employment-related claims including discrimination, harassment, failure to promote, and wrongful termination. Additionally, if you are providing services that involve in-person customer interactions, employment practices liability can include coverage for sexual harassment or discrimination to third parties.

  • Fiduciary Liability: A fiduciary policy is designed to protect both your business and employees from claims of mismanagement of employee benefit plans, such as a 401(k), and the legal liability arising out of their role as fiduciaries. As soon as your startup starts providing any type of employee benefit plans, you will want to look into a fiduciary liability policy.

  • Key Person: Key leader, also known as “key person” or “key man” insurance, is a life insurance policy on a business partner/owner, top-level executive, or a critical employee whose death or disability would adversely affect the startup. Key man insurance will ensure that your company is financially protected from the fallout of a key person’s death or disability, so you can recover and move forward.  You can also make up for loss of profits or any debt that you may incur while the company is recovering.

Additional Considerations for Growth Stage Startups ( Series B, Series C, etc.)

  • Foreign Commercial Package: This is a specialty policy that extends your existing coverage to foreign operations. These policies typically include standard coverages such as general liability, property, auto, and foreign voluntary workers’ compensation.  They can also include kidnap & ransom, business travel accident, and contingent auto coverage.

  • Commercial Crime: Crime insurance protects your startup from losses due to crime-related issues that other products don’t cover, such as third-party fraud or employee theft. Whether it’s crimes committed by third parties or your own employees, crime insurance can help protect your company from significant losses. First-party coverage protects your business from its own losses of money, securities, or property that occurred as a result of some type of criminal activity by an employee or a third party. Third-party coverage protects your business if another business or entity claims there was a theft of their money, securities, or property by an employee of your business.

  • Intellectual Property: The important thing to know is that insurance policies broadly exclude the most litigious category of IP - patent. Most  E&O policies will include a cover called media liability, which provides some protection for claims related to copyright, trademark, logo, and other infringements. However, patent is broadly excluded from all E&O coverage and must be purchased on a specialized policy. This specialized product can be configured to include three types of coverage grants, or some combination of them: defense, abatement, and/or indemnity.  Defense cover will support legal fees, settlements, and judgments for claims brought by third parties alleging infringement. Abatement will reimburse legal expenses when your firm needs to enforce patents. Indemnity is the most likely scenario for early-stage companies. It provides defense costs, settlements, and/or judgments if you agree in a (client) contract to assume their liability if it is alleged that your technology infringes on someone else’s patent.

Startup Insurance Needs Pre-CustomerSeed Stage Startups Seed Stage Startups with Customers Series A Startups Growth Stage Startups (Series B, C, etc.)
General Liability Insurance X X X X
Workers’ Compensation Insurance X X X X
Commercial Property Insurance X X X X
Errors & Omissions (E&O) Insurance X X X
Cyber Insurance X X X
Directors & Officers Insurance X X
Employee Protection Liability Insurance (EPLI) X X
Fiduciary Liability Insurance X X
Key Person Insurance X X
Foreign Commercial Insurance Package X
Commercial Crime Insurance X
Intellectual Property Insurance X

What Does Startup Insurance Cost?

The cost to insure your startup is going to vary based on the size of the business, number of employees, etc. - however, here are some rough numbers to help founders gauge the cost of insurance for a startup:

 

Sub $1M in Revenue

$1M to $5M Revenue

$5M+ Revenue

D&O

$7,500

$4,000

$6,250

EPLI

$11,000

$5,600

$10,250

E&O

$16,750

$11,750

$22,000

Protect Your Startup

As your startup grows, the complexity of new customer contracts, new partnerships, and a growing team introduce new risks for the organization. An insurance program should grow with your business and be appropriately tailored to the company’s size, stage, and business operations. Just as we recommend that you work with accountants who understand startups, we also believe that it’s important to find a broker who specializes in startups and can work with you to identify the most important risks and ensure they are covered with the right policies, ultimately protecting your valuable time and resources.

Kruze Consulting Partner, Embroker:

Kruze Consulting has partnered with leading digital insurance brokerage, Embroker, to help clients buy and manage all lines of insurance digitally. Embroker helps businesses get the right coverage, at a lower cost, and with less hassle. They specialize in helping startups and growth stage companies buy and manage coverage and have built a startup insurance program with custom-built policies designed specifically for startups. Kruze clients can use code KRUZE10 to save an additional 10% on D&O, EPLI, E&O and Cyber insurance.


Contact Us for a Free Consultation

Get the information you need


Previous Post
Two major reasons Delaware franchise tax filings get rejected
Next Post
Three Things Startups Need After Registering for New York State Payroll

Startup CEO Salary Calculator

US Based Companies that have raised under $125M

  Redirecting to results  

Top Articles

  • Pre-Seed Funding + Top 20 Funds
  • eCommerce Accounting
  • Accounts Receivable Loans
  • What is the 2% and 20% VC fee structure?
  • How much does a 409A valuation cost?
  • What are Your VC’s Return Expectations Depending on the Stage of Investment?
  • Fractional CFOS
Kruze on X
Email Us
RSS

How much can your startup save in payroll taxes?

Estimate your R&D tax credit using our free calculator.

r&d tax calculator

Signup for our newsletter

   

Popular pages

  • SaaS accounting 101
  • Best accounting software
  • Top banks for startups
  • How to account for convertible note
  • Average CEO Pay
  • Startup Tax Returns
  • Best VC Pitch Decks
Related content:
Closing the Deal: The Final VC Meeting
Wed, 21 August 2024
Brex vs Ramp - Which card is best for startups?
Mon, 11 November 2024
What do Fractional Startup CFOs Cost?
Wed, 21 August 2024
How should a startup account for its first revenue?
Thu, 1 August 2024
Also read:
What do Fractional Startup CFOs Cost?

What do Fractional Startup CFOs Cost?

Kruze's COO, Scott Orn's, guide to the cost of fractional startup CFOs and how their billing structure works to ensure you receive the service you pay for.
Wed, 21 August 2024
Bookings vs Revenue vs ARR

Bookings vs Revenue vs ARR

At Kruze Consulting, we get tons of questions about the difference between bookings, ARR and revenue.
Tue, 9 July 2024
Checklist for moving bank accounts

Checklist for moving bank accounts

Moving bank accounts has more moving parts that you'd think. Here is a checklist to help.
Mon, 23 September 2024
What is the right amount of venture capital to raise?

What is the right amount of venture capital to raise?

How large should your venture capital round be? Advice from a well known VC, plus detailed considerations.
Tue, 9 July 2024

Kruze is a leader in accounting services for startups

With over $10 billion in funding raised by our clients, Kruze is a leader in helping funded startups with accounting, tax, finance and HR strategies.

Thank you!

✅ Your request has been submitted.
We will contact you shortly.

Enter your name
Enter Company name
Enter Phone number
Enter Email
Enter Message
 
By clicking Contact Us, you consent to receive automated messages from Kruze Consulting. Reply STOP to opt out. Terms of Service | Privacy Policy.
  • Startup Finance Q&A

  • Average 409a Cost
  • Startup Tax Credits 101
  • Research & Development Credits
  • Financial Model Templates
  • Average CEO Salary
  • Average CTO Salary
  • Startup Runway 101
  • Specialized Services

  • Startup Bookkeeping
  • SaaS Accounting
  • Crypto Accounting
  • Biotech Accounting
  • Best CPAs for Startups
  • Cloud Accounting
  • Fractional CFOs
  • Startup Financial Planning
  • Best B2B Fintech Software

  • Best Startup Payroll
  • Cap Table Software
  • Brex vs Ramp
  • Startup Accounting Software
  • Best Startup Credit Cards
  • Best Banks
  • Crypto Accounting Software
  • Cloud Accounting
  • Venture Capital Resources

  • VC Pitch Deck Templates
  • Startup Pitch Deck Course
  • Pre Seed Funds
  • Startup Financing 101
  • How much VC to Raise
  • VC Return Expectations
  • 409A Valuation Services
  • VC Due Diligence Checklist

Kruze Consulting Logo Kruze Consulting

Kruze Consulting is a licensed CPA firm; California Board of Accountancy license number 7637

  • Team
  • Pricing
  • Careers
  • Kruze News
  • Reviews
  • Contact Us
  • Security
  • Privacy Policy
  • Terms of Service

Copyright © Kruze Consulting 2025

We may monetize some of our links through affiliate advertising. At any moment, executives or team members may own public or private stock in any of the third party companies we mention.

Do Not Sell or Share My Personal Information

Resources

  • Startup Resources
  • Startup Q&A
  • Case Studies
  • Kruze Blog
  • C-Corp Tax Deadlines
  • Startup Accounting Dictionary

Free Tax Calculators

  • Startup R&D Tax Credit Calculator
  • How Much Does a Startup Tax Return Cost?
  • Delaware Franchise Tax Calculator
  • Burn Rate and Cash Runway Calculator

Startup Tips

  • Startup Expense Management 101
  • 10 Best Banks For Startups in 2025
  • Startup Payroll
  • Best Accounting Software for Startups
  • Startup Tax Compliance
  • How to Pay International Employees & Contractors
  • Startup Bill Pay Service

Locations

  • Austin
  • New York City
  • San Francisco
  • San Jose
  • Santa Monica

Social Media

  • Kruze Consulting on Youtube
  • Kruze Consulting on LinkedIn
  • Kruze Consulting on Twitter
  • Kruze Consulting on Yelp

Industry Expertise

  • SaaS Accounting
  • Biotech Accounting
  • AI Startup Accounting
  • eCommerce Accounting
  • Hardware Accountants
  • CPG Accountants
  • Crypto Accounting
  • Healthcare Accounting
  • Startup Accounting
  Talk to a leading startup CPA
  • Is the content on this page useful?

Thank you!

Your feedback is very important.

READY TO CONNECT FOR A FREE CONSULTATION?

We are the experts at helping seed/VC-backed Delaware C-Corps with their accounting and finances!

Talk to an experienced accountant, not a generic sales person

Alex Janeck Kruze Consulting
Alex Janeck
Edith Silva Kruze Consulting
Edith Silva
Will Martin Kruze Consulting
Will Martin
Viz AI

$250M+ VC Funding Raised


"I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze."
Chris Mansi

Chris Mansi

CEO

Startup Venture Capital Assistance

With former venture capitalists on staff, our team is here to help you navigate the fundraising process and manage your board of directors

Vanessa Kruze Kruze Consulting
Vanessa Kruze
Founder & CEO, CPA
Alex Janeck Kruze Consulting
Alex Janeck
VP of Revenue
Pequity

Scale Remote Operations & Team


"Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located"
Zack Fisch

Zack Fisch

Head of Operations & Legal

Clients who have worked with Kruze have collectively raised over $15 billion in VC funding.

We set startups up for fundrising success, and know how to work with the top VCs.

Vanessa Kruze, CPA Kruze Consulting
Vanessa Kruze, CPA
Founder & CEO
Kruze Logo

Experienced team helping you

Our account management team is staffed by CPAs and accountants who have, on average, 11 years of experience.

Bill Hollowsky, CPA Kruze Consulting
Bill Hollowsky, CPA
VP of Accounting Services
Claudine Vantomme, CPA Kruze Consulting
Claudine Vantomme, CPA
Controller
Morgan Avery Kruze Consulting
Morgan Avery
SUT/R&D Sr. Tax Accountant
Beth Bassler Kruze Consulting
Beth Bassler
Controller, CPA
Protara Therapeutics

Grew from a 2-person startup to a NASDAQ listed public company.


"The Kruze team helped us grow from a 2-person startup to a NASDAQ listed public company in 2 years. We wouldn’t have gotten public without Kruze’s support. Anyone thinking of launching a startup should make Vanessa their first call!"
Jesse Shefferman

Jesse Shefferman

CEO

Kruze Logo

Get in Touch

Please help us connect with you

How can we reach you?

Our first response is typically via email, so please check your inbox.

By clicking Next, you consent to receive automated messages from Kruze Consulting. Reply STOP to opt out. Terms of Service | Privacy Policy.

Help us have a productive first consultation by providing some additional information.

What year was your startup incorporated?

What is your stage of funding?

(pick up from the list)

Approximately how much funding have you raised?

(please enter a dollar value such as 5000000)

Help us understand what you are looking for:

(Optional, click the ones you need)

Anything additional that you’d like to share?

Optional - if you’d like to share anything else to help us prepare for our consultation, please let us know. We are also happy to sign an NDA, just let us know.

Loading search...

Initializing search...

Search

Recent searches: