Vanessa Kruze

Vanessa Kruze, CPA, is founder and CEO of Kruze Consulting. Her firm, founded in 2012 and based in San Francisco, works with more than 800 startups and assists with accounting, taxes, finance and human resources. Vanessa is one of the top startup accounting and finance writers on Quora, and is also contributes to Accounting Today and other accounting and finance publications.

Prior to founding Kruze Consulting, Kruze worked at Deloitte Tax and as the controller of a $20 million/120+FTE startup.

More About Kruze Consulting

Vanessa founded Kruze with the goal of becoming the preeminent CPA firm serving VC-backed startups. The firm serves startups all over the US, and as the venture market has spread beyond Silicon Valley now has clients in pretty much every startup hub in the United States. 

One key difference that founders love about Kruze is that the firm is a CPA firm - held to a high standard of accuracy, ethical conduct and able to represent clients in disputes with the IRS. Additionally, unlike many other “automated” accounting providers, Kruze’s account managers have, on average, 10+ years of accounting experience. 

The firm invests heavily into automation, employing a team of developers who have developed in-house programs to automatically categorize many transitions, produce financials and more. The firm purchases best in class software from leading 3rd party vendors, and is highly committed to security. 

How big is Kruze Consulting?

Kruze Consulting has over $20 million in recognized revenue over the past 12 months, and employees well over 100 professionals, mainly CPAs and experienced accountants. Note that this is recognized revenue, not to be confused with ARR (the team discusses the definition of annualized recurring revenue here and breaks down the difference between bookings, recognized revenue and ARR here.) 

Kruze has been on the Inc 5000 list for 5 years in a row, as one of the fastest growing private companies in the US. This revenue growth is even more impressive given that Vanessa has bootstrapped the business, growing it without any outside equity funding.