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All Articles in Category

Startup Accounting

Accounting Standards Codification (ASC) Topic 718, is the accounting standard that provides guidance on the accounting for stock-based compensation.

Updated on Sep 18, 2024

Startup industry expertise in accounting and CFO services

Kruze Consulting provides accurate, affordable bookkeeping to seed and venture funded startups and we have helped our clients raise billions in funding.

Updated on Jun 28, 2024

Why Startups Shouldn’t Store Cash in Payments Accounts

Learn why startups must avoid keeping cash in payment processor accounts. Maximize yield, minimize risk, and protect your funds the smart way.

Updated on Aug 27, 2025

What is GMV?

Kruze Consulting's VP of FP&A, Healy Jones, explains everything you need to know about Gross Merchandise Value, how to calculate GMV and what it represents.

Updated on Aug 1, 2024