Learn about the impact of bad debt on startups and discover proven strategies to prevent it, including assessing creditworthiness and managing receivables.
Discover what asset-light startups are, their advantages, and how to implement this model. Learn strategies for reducing risk, increasing flexibility, and ac...
Your ultimate guide to startup accounting. Learn about budgeting, recordkeeping, tax credits, when to outsource, financial models, and more. Expert advice fo...
Discover how Finance as a Service (FaaS) can benefit startups. Learn about outsourced financial strategy, accounting, and CFO services from Kruze Consulting.
Founders will hear the term “SG&A expenses” thrown around in board meetings a lot. SG&A stands for selling, general, and administrative expenses. One way to ...
For startups, employee compensation costs typically consume over 75% of total operating expenses. As startup accountants who help founders manage their runwa...
Struggling to manage your startup's finances? Double-entry accounting offers the key to accurate financial records, investor confidence, and growth. Learn ho...
This page reviews why startups might see negative balances on their balance sheets, and explains what those negative balances mean and how they can be correc...
What should you do if you are unable to reconcile your accounting software against your bank statements? This is far from an ideal position to be in. But don...
B2C startups face unique accounting challenges due to high transaction volume, multiple revenue streams, and subscription models. Learn how to manage B2C acc...
We are the experts at helping seed/VC-backed Delaware C-Corps with their accounting and finances!
Talk to an experienced accountant, not a generic sales person
Will Martin
$250M+ VC Funding Raised
"I had a great experience working with Kruze Consulting when we raised Series A. They know what VCs need to see, and how to present a startup’s books and finances. If you are going to raise venture capital, you need experts like Kruze."
Chris Mansi
CEO
Startup Venture Capital Assistance
With former venture capitalists on staff, our team is here to help you navigate the fundraising process and manage your board of directors
Vanessa Kruze
Founder & CEO, CPA
Scale Remote Operations & Team
"Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located"
Zack Fisch
Head of Operations & Legal
Clients who have worked with Kruze have collectively raised over $15 billion in VC funding.
We set startups up for fundrising success, and know how to work with the top VCs.
Vanessa Kruze, CPA
Founder & CEO
Experienced team helping you
Our account management team is staffed by CPAs and accountants who have, on average, 11 years of experience.
Bill Hollowsky, CPA
VP of Accounting Services
Claudine Vantomme, CPA
Controller
Morgan Avery
SUT/R&D Sr. Tax Accountant
Beth Bassler
Controller, CPA
Grew from a 2-person startup to a NASDAQ listed public company.
"The Kruze team helped us grow from a 2-person startup to a NASDAQ listed public company in 2 years. We wouldn’t have gotten public without Kruze’s support. Anyone thinking of launching a startup should make Vanessa their first call!"