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Scott Orn

Scott Orn, CFA

Ann Jaskiw of Tactic talks about how Tactic helps with crypto accounting

Posted on: 08/23/2022

Ann Jaskiw

Ann Jaskiw

Founder and CEO - Tactic

Ann Jaskiw of Tactic - Podcast Summary

Ann Jaskiw, CEO of Tactic, talks about how Tactic’s cryptocurrency accounting platform helps businesses track crypto transactions and integrates with other accounting solutions.

Ann Jaskiw of Tactic - Podcast Transcript

Scott: Hey, it’s Scott Orn of Kruze Consulting, and thanks for joining us on Founders and Friends for another awesome podcast. Let’s give a quick shout out to the Kruze Consulting accounting team. We’re very fortunate. We have a ton of people at Kruze who work on the monthly books for our clients and get them all set up, due diligence ready, rocking every month, answering all the clients’ questions, making all those adjustments. And there’s no better moment for a founder, and for us really, when a founder says, “Hey, I think I’m going to get a term sheet. Are my books ready for diligence?” And we get to say, “Yes, they are. Fire away. Send them over. Give them access.” That is a great feeling. It’s the feeling that lets us know we’ve done a job very well done. And nothing is better than watching that cash hit the bank account. So, if you are a venture-backed startup, you’re going out to fundraise, maybe check us out. Check us out at We love what we do. At taping here, I think we have 575 clients. Clients raised over a billion dollars this year, so we know what we’re doing, and hopefully, we can help you be successful in your fundraising. All right, let’s get to the podcast. Thanks.
 Singer: So when your troubles are mounting in tax or accounting, you go to Kruze from Founders and Friends. It’s Kruze Consulting, Founders and Friends with your host, Scottie Orn.
Scott: Welcome to Founders and Friends Podcast with Scott Orn at Kruze Consulting. And today, my very special guest is Ann Jaskiw of Tactic. Welcome, Ann.
Ann: Thanks so much for having me, Scott.
Scott: My pleasure. This is one I’ve been looking forward to. And as I said, before I turn the mics on, we talk about you constantly because Kruze loves Tactic. Don’t want to steal your thunder, so maybe you can tell everyone your background and how you had the idea for Tactic. And before we do that, just I’m a tiny investor in Tactic, this is for full disclosure so everyone knows who’s watching this, but maybe tell everyone your background and how you had this awesome idea for Tactic.
Ann: Yeah, absolutely. So, rewind probably 15 years, I was applying to college, knew I wanted to do computer science, was very excited about the space and tech in general. At one point, thought I might end up be an academic and was very into math, which is why cryptography always appealed to me. Didn’t really end up doing anything with that out of school. Honestly, didn’t know what to do with myself, so I went over to Goldman Sachs. Really grateful for my time there, but stayed just about long enough to learn I was a startup person. So I’ve been doing high growth New York City-
Scott: I’m the same. I’m the same. I worked at Hambrecht & Quist - JP Morgan and I realized I was not cut out for investment banking, too. That was a fast lesson for me.
Ann: Yeah, it’s an absolutely incredible organization. And again, so happy I have that point of reference, but I just belong in tech companies. I love shipping things. I like moving. I like getting stuff done quickly. And I was pretty sector agnostic throughout my career. So, I started at a marketing tech company. My most recent long stint was over at a company called Flatiron Health. I was there from six years. Everything from early days, we had a dozen engineers through multi-billion dollar exit company of well over a thousand people, and I just love that startup experience. While at Fltiron, what I did there was take messy data, build data pipelines, to clean it up and sort of make it regulatory grade. So that later on kind of explains where the Tactic tech comes in. But yeah, absolutely love my experience, but on the more personal side, wanted a break, knew I wanted to start something and actually quit my job, February 2020 to try to travel the world. Sold all my furniture, got rid of my apartment and got on a one-way flight to Tokyo, March 1st, 2020 and…
Scott: Amazing. March 1st, 2020?
Ann: Yes, and so-
Scott: Oh, God.
Ann: I had a solid 10-day vacation in Japan, and then-
Scott: Oh, my God.
Ann: I found myself back in my childhood bedroom in Cleveland, Ohio with-
Scott: Oh, my God. I didn’t know that.
Ann: Yes.
Scott: ‘Cause that’s about kind of when we met-
Ann: Yes.
Scott: Maybe three months later, yeah.
Ann: Yes. And so I had a lot of time on my hands, needless to say, as I was alluding to earlier-
Scott: Just to interject there, got rid of your… There’s no safe place for you to go. You’re like the college students who had to come home almost-
Ann: Yes. I was literally in a twin bed with a meerkat poster above me.
Scott: Oh, my God.
Ann: So yeah, quite the adjustment, but obviously, locked inside, wanted to learn something new, loved my experience in healthcare, but wanted to try something different and, yeah, started diving into crypto white papers. So, when I had first taken a look at Ethereum a few years prior, I always thought it was just academically so cool, but it seems really hard to build anything. So, I look at it as a technology and compared to relational databases, it just wasn’t mature enough. But 2020, 2021 rolled around and there was just a lot of excitement in the space. It seemed like the smartest builders were going to build in crypto and just a lot of funding for great projects and more and more mature teams.
Scott: I don’t know if I told you this when we first met, but that was one of my observations, too. And I often say this to people ‘cause… So, I worked at venture capital for a long time. You see the quality of founder… Founders are almost like a university class or something like that, like the class of 1999 or 2010 or whatever. And what we saw kind of beginning, maybe two or three years ago, was the average level, the average quality of the founders in crypto was going way up. Previous to that, there’d been this gold rush ICO thing maybe like six years ago, that was a lot of like get rich quick, little sketchy kind of people. And then, it changed and it’s exactly right what you’re talking about is when it changed, which made me super bullish for the sector and gave me a lot of comfort actually. ‘Cause it was like those professional founders, the people who have done it before, and this is so interesting, it’s pulling them in now. I really love that.
Ann: Yeah. What have you been seeing in your crypto practice as it grows?
Scott: It’s growing a lot. For everyone who… You know this, so I’ll just say it. We are very excited about Tactic because part of our limitations on crypto is some of the accounting around it. It’s actually… And I don’t want to steal your thunders so maybe you talk about it and what you guys are doing because you’re basically a giant enabler for us. So, we’re kind of like you and I are walking on a path, Tactic and Kruze walking down this path in parallel processes right now, and we keep looking over there to see how you’re doing and you’re looking over at us to see how we’re doing ‘cause you, Tactic, are a huge enabler for us to be even bigger in the sector.
Ann: Yeah. So, I’ll hop back into the story ‘cause I guess that is a relevant segue, but I was working on a crypto project myself and got to the point where I was ready to raise funding and just had to set up my FinOp stack and get generic boiler plate stuff going. So, I was choosing my payroll software, deciding if I should pick Ramp or Brex, and knew I was going to be building something on Ethereum and having tokens floating around. So, I started asking crypto people in the space, other founders like, “Hey, how are you doing this?” And I remember Scott, we connected-
Scott: Yeah.
Ann: And asked, “Hey, how do you guys account for crypto? How do you actually go from these tokens among different wallets and exchanges and these growing teams that for the first time are going to be needing audited financials to your clean Excel spreadsheet balance and all of your-
Scott: Do you remember what my answer was?
Ann: This Ethereum thing is killing us.
Scott: Yeah. Yeah. It was miserable and we were attempting to do it with spreadsheets, but it was horrible and not just like… For accountants, there’s a real sense of satisfaction for doing a great job and taking things to their completion, and there’s nothing more frustrating than getting caught in the middle or having stuff not be correct and then having to check it. We have all this liability and all these checks and balances on us to do things correctly. So, you were like a gift from the gods when we first talked ‘cause I actually hadn’t seen a tool like what you’re building. So that actually was a really great moment for Kruze when we first talked about this.
Ann: Yeah. And the irony is that blockchains are in theory distributed public ledgers so you would think-
Scott: Totally.
Ann: … they’re the most transparent thing possible.
Scott: Totally.
Ann: But they’re paradoxically just so opaque because trying to go from an Ethereum transaction of downloading the raw ledger to something that meets GAAP standards is a non-trivial endeavor.
Scott: And even the way I describe it to founders will be like, all ledgers, all accounting ledgers are set up to work with banks ‘cause that’s who had money for a thousand years or 2000 years or whatever, right? And then all of a sudden, this new invention called the blockchain is a different kind of ledger that isn’t a bank ledger and there’s no accounting tools for it at all so I think that’s… You think about what you’re doing, you’re building… Things have been done in a certain way for 2000 years and now, you, Tactic are doing it for the next thousand years or, hopefully, many more years than that, but…
Ann: We’ll see. Tactic may out-survive me.
Scott: That would be pretty awesome. Anyways, okay, keep going. So, you basically realize, you’re like, holy cow, there’s no way of accounting for this stuff basically.
Ann: Yeah, absolutely. And then I think your reflex as an engineer is to see a lot of numbers floating around in a lot of the spreadsheets and thinking, Oh, I can absolutely automate this? And pulling that initial data set isn’t super hard. I think what we’ve learned, especially from teams like yours, is that accounting is so nuanced. It’s so important to get things right. And it’s easy to declare, okay, we integrate with your ERP, but it’s so much more complicated than just shoving a journal entry into QuickBooks and hoping it works out. So really understanding those workflows, getting it right in light of the rapidly evolving regulatory landscape is something we’ve really been focusing on.
Scott: I had the pleasure of sitting in, ‘cause I think our accountants have done a lot of one-on-one calls or things like that, but I actually got to sit in on… Well, it was probably four months ago, right, where you had… I think someone from your product management team was talking to probably three or four of our accountants because we have at Kruze, we want… Not everyone’s working on crypto companies, but we have three or four people who are really interested in it and they’re taking three or four at a time kind of thing, basically baby steps. But I was really, you guys asked really good questions and you’re right, an engineering mind would be like, oh, we’ll pull this all together and get a journal entry into QuickBooks and then… But hearing the accountants talk was pretty interesting ‘cause they needed to reconcile against something and they needed to have a clearing account and they needed to be able to show the client actually everything’s accounted for, even though there’s all these transactions that are essentially offsetting each other, going in different directions, but here’s our support. Here’s actually what supports what we’re seeing in QuickBooks just so you know just in case you’re ever audited or just in case for it’s a tax team needs to look at this and really dig into it. That’s where I thought the Tactic team was really… I’m forgetting the guy’s name, but there was a guy on the call who was really good, too.
Ann: That is [Ezra 00:11:12], our beloved PM.
Scott: Yeah. He was good. He was really good. But that was interesting ‘cause it was a lot of those kind of questions, like support questions, documentation questions, almost packaging around what the software can do. And then, there was a lot of human usability stuff, too. I still remember one of our team members, Beth was, we had a relatively new and she was channeling the client’s confusion basically and it was a really good conversation. So, kudos to you and your team for engaging like that. It’s pretty amazing. We don’t have that many conversations like that.
Ann: Yeah. We’ve been trying really hard to just focus on our end users because that’s the way we’ve seen every tech company we really respect succeed.
Scott: Yeah. Well, the lesson from us, from our business, too, and this is so applicable to you, is that if you do a good job, the startup founders are so… Club is the right word. It’s such a network. It’s such just a group of people who kind of know each other. If you think about it, you and I were introduced via Carolyn Starrett from Flatiron, who’s a friend of mine, who’s CEO of Flatiron now, but that’s the club at work. That’s the network at work. And what we’ve always just focused on is if you do a good job, you’re going to get plenty of business. There’s just so many. If you become known as a quality provider, quality tech partner, the founders are going to spread you, word of mouth, especially for Tactic, where you are right now because there’s not much out there as a solution, competitive solutions. And so, people are… There’s a healthy amount of desperation almost of we really want this to work and we’re willing to invest the time. You referenced Ramp and Brex earlier, they were kind of fast followers in the credit card market, in the expense management market. And so, there wasn’t that crazy, frothy, I really want to try this and see this work. We ended up finding, after testing Brex, realized that Brex solved this one major problem for us, which was Amex and Chase had terrible integrations with our stuff and QuickBooks, and Brex made it all really easy, and that was the trigger, but it took a little while for us to figure that out. For you, it’s like, holy cow, we do not want to be doing anything in spreadsheets. We need the supporting documentation to be there. We need it to be correct. Go Tactic, go. Hey, it’s Scott Orn, and we’re going to take a quick break from the podcast to give a shout out to the Kruze tax team. Gosh, it’s so nice to have an in-house tax team. I can’t even tell you. We have some really amazing professionals on the team. It’s over… I think it’s 13 people now and we do everything from your federal and state income tax return, state franchise tax filings, R&D tax credits, R&D tax credits, those are pretty popular these days. And guess what? They’re there for you when you go through diligence. A lot of people don’t know this, but you actually go through tax diligence, not just operational kind of financial diligence, but you do go through tax diligence. So, it’s nice to have Vanessa Kruze on the phone with your VCs and with the accounting firm they hired to diligence all your stuff and the law firm, they’re hired to diligence your stuff. Vanessa knows what she’s doing. She’s done this a million times. And it’s not just Vanessa. We have a really great team of tax professionals that will do those calls, too. It’s sometimes the difference between getting around close or having it take another two weeks because something was disorganized and the tax compliance wasn’t done correctly. We hear those horror stories from clients that come to us. So, hey, if you want Kruze’s tax team on your side, we’re here for you. Check us out at Thank you.
Ann: Yeah, and we really appreciate all of your feedback. I can’t say enough times how helpful you’ve been. And I should probably be transparent that we ourselves are a Kruze client and as a result, can recommend you. We don’t like to-
Scott: Oh, thank you.
Ann: … to recommend products we don’t use ourselves.
Scott: Thank you. Yeah. Well, and by the way, it’s not me, just so the audience knows, it’s our team. I’m not the genius on any kind of accounting. I always kind of say I’m probably the worst accountant at Kruze. So, it’s really the onboarding team and the account management team have done a really, really good job working with you so…
Ann: It’s just very interesting to see the perspective of people who are used to traditional finance trying to apply those same concepts to crypto because in some ways, they are very similar and then in some ways, they’re extremely different. So, Scott, if I’m sending you one Ether token, that’s not too complicated of a transaction. It’s minus one for me, plus one for you, some pricing volatility, a transaction fee, but something you could do in a spreadsheet and not super complicated if you’re doing it once. You start doing it thousands of times, it gets a lot more complicated with volatile prices. And then, you start doing weird things like the crypto concept of an AirDrop where someone just throws tokens in your wallet and you don’t know what to do. Imagine you’re running a company and someone drops a bunch of Japanese yen in the middle of the office and runs away, how do you account for that? Who is responsible there?
Scott: And also, the transactions that are, like the fee component of the transaction and the actual money transfer, that’s what confuses me the most, to be honest with you. And also, the fractional nature of the transactions where… No one gives one Ether. They send 0.257895. There’s so many… I think it’s really interesting, you’re… What other types of complexity do you see you? You personally probably have all this stuff in your brain. That’s so many edge cases, right?
Ann: Oh, yeah. I have learned a lot of fun facts. So NFTs are a very interesting use case. It’s sort of this new category of digital asset. Obviously, a lot of excitement around it, a lot of incredible builders. I think we’re all on the same page that this is going to be part of online identity moving forward. NFTs are, by nature, non-fungible, which means they are really hard to price. So how do you do something like NFT impairment the same way you do with a painting, right? And if I am a private company, imagine being a startup that has a bunch of rare pieces of art on the balance sheet, one of which could just randomly crash. What does that mean for my bottom line at the end of the quarter? And-
Scott: I never thought about that. You’re totally right. Again, I’m not the best accountant. Do people do impairment charges on NFTs or is it an annual, you have to, almost like a venture capital portfolio, you have to reevaluate each company or each NFT?
Ann: Yeah. We’re seeing people handle it different ways. From a regulatory perspective, it’s honestly still unclear exactly what should be happening.
Scott: Yeah.
Ann: What we see is because the prices fluctuate so much, sometimes people use floor price as a point of reference, which is also kind of weird because it’s like trying to price a house based on the general suburb. We talked to a CFO recently who was worried that someone on his team was going to buy an NFT or they would get gifted one by a client, and it would go from one Eth to a thousand Eth, which can quickly be hundreds of thousands or millions of dollars. And suddenly, you have this surprise asset that you can’t ignore if an auditor comes.
Scott: Also, potentially surprise tax exposure.
Ann: Yes.
Scott: That’s the other thing, and I should have remembered this early in the conversation, but we’ve seen in companies, I can’t tell you how many companies took some form of crypto payments just ‘cause they’re believers or think… We don’t really encourage that, to be honest with you. If your business is crypto, go crazy, but if you’re just taking some crypto payments or whatever… But we’ve had companies swing dramatically into profit, therefore, tax because they took something two years ago that’s been sitting on their balance sheet as a very nominal amount. And then, we’ll ask them and they’ll be like, oh, yeah, that is worth $10 million now. Oh, my God, kind of thing. Do you feel like is it getting slowly more normalized or is it still Wild West? Where are we in the timeline do you think?
Ann: It probably depends what day you ask me. I think there are a lot of very smart people asking the right questions and I do see progress coming, but then every once in a while, some new protocol crops up and it’s sort of like, wait, what is going on here? So, you have Ethereum of itself, you have layer 2s on top of it and how you treat something, what’s called an optimistic rollup where there is a world in which a transaction can get stuck for two weeks if things don’t work out-
Scott: Oh, really? I didn’t even know that could happen.
Ann: Yes.
Scott: Really?
Ann: Yes. There are a lot of fun edge cases and it’s unclear what happens. What happens if you get hacked? What happens if your assets get frozen? What happens if the network goes down?
Scott: How do you handle that two-week one? Because that’s total accounting world, there’s that giant gap, right? What do you do?
Ann: Again, just choose a methodology and stick to it.
Scott: So you can see, the Tactic software can see what’s happening, and maybe talk about really getting the nuts and bolts of Tactic, too. How does Tactic work? How does it integrate?
Ann: Yeah, absolutely. So, our goal is to get all of your transaction data into one cohesive place in a standard acceptable format and help you get it into your enterprise resource planning system. So, you can almost think of us as an Ethereum sub-ledger that lets you sync into QuickBooks, categorize your transactions, add memos, add attachments, whatever you need. So in many senses, very similar to traditional fintech software.
Scott: And the part about adding memos, adding categorization, almost like adding vendor-
Ann: Yes.
Scott: … is actually really, really helpful for us. That’s the key, and also being able to reconcile and visualize reconciliation, but that’s actually really, really powerful. And we send clients to you, you send clients to us. But when I started sending clients to you, when I started referring to it as ledger accounting software or sub-ledger crypto software, people got it instantly ‘cause they probably had… It was probably this problem they didn’t have a word for kind of thing. And that really actually, that’s how we talk about Tactic internally is it creates that… ‘Cause we’re so QuickBooks focused. We have a few clients on NetSuite, but it’s mostly QuickBooks. And so, we think of you as doing all the dirty work, all the plumbing, all the crypto accounting to make QuickBooks kind of a lot easier for us and you make sure it’s accurate, right?
Ann: Exactly. And it’s funny you say that because early on, people would tell us, oh, you’re building QuickBooks for crypto, and I feel very strongly that QuickBooks is the QuickBooks for crypto. So, if I went to your organization and said, Hey, we’re ripping out QuickBooks, you have to fully use this new thing, you have a great accounting team trained on QuickBooks as a tool. And the vast majority of clients we serve still transact heavily in fiat. There’s no one we work with that is pure crypto. So, they’re paying their office rent in US dollars, more often than not, they’re paying their employees in US dollars. And crypto is on their balance sheet and part of their day to day, but it’s only a chunk of that. So, our theory is we don’t need to train more crypto accountants. There are a lot of great accountants already trained on traditional paradigms. We just need to make the blockchain world play well.
Scott: Yeah, and we’re grateful for that and it’s so… You mentioned the second part of that there where… ‘Cause what we’ve kind of seen with clients is they’ll start in one blockchain or one cryptocurrency and then, especially, this is really the crypto… Crypto is their business kind of companies, right? Forget the companies that just have some exposure somewhere on something. They very quickly move. They get one down, they start working on that and then, there’s the next protocol, next protocol. That’s what I like about how you’re approaching the market is you’re basically setting yourself up to handle… I don’t want to put words in your mouth, but every protocol or eventually every protocol so that people like us can just come to you or introduce a client to you and be like, Hey, these are the two or three things they’re using. Ann and the Tactic team will take care of it for you, right? That’s like our holy grail.
Ann: That is absolutely our goal. I think what we’ve been very deliberate about is trying to stay disciplined on focusing on building well in one area. So, we only supported Ethereum for a while. I think it’s easy to do the very base case, like I said, of just like, Hey, let’s get a transaction page that shows a bunch of different things going on. But once you get into more complicated crypto events, once you have a hundred thousand transactions and you want to bulk categorize them, once you want to be able to do more nuanced filtering, once you want to roll up journal entries and really dive into the more accounting nuances, that’s when you really need to take care from the product and UX perspective, and it becomes less about the underlying data and more about your end user.
Scott: Yeah, I totally agree. And I think what I hear you saying is get it right the first time, make sure it’s really working and then, start branching out, which I couldn’t agree with more.
Ann: Yeah.
Scott: I mean, that’s kind of why we jointly have this, we’re so tied together because we also don’t want to take a lot of… We don’t want to spin our wheels basically on stuff that we’re not experts in or can’t do. And that’s why we work so tightly together because you guys, we know we can trust you to actually make it something that works. The nightmare scenario for us is we accept a bunch of clients on a new protocol or something like that and then, our partner can’t handle it. And then, we’re stuck with the client relationship and delivering bad news and heaven knows, we’re never going to sign a incorrect tax return so it’s just… It has a lot of downstream negative effects. So, we appreciate the commitment to doing it right, getting the feedback from the customers and making sure we’re all going the right direction. That’s really, really valuable. This isn’t a, what Zuckerberg’s saying, move fast and break things. This is not a move fast and break things thing for us.
Ann: No, definitely not. And it’s in some ways counter to the crypto space, but I think it’s the direction it’s moving. And as we said-
Scott: Totally.
Ann: … if you have more and more builders diving in, more and more venture funding, but also, more and more financial audits as a result, I think we have to get this one, right?
Scott: Yeah, oh, yeah. Yeah. You asked the question earlier about what we’re seeing and it’s overwhelming amount of crypto companies. There’s just a ton. That’s why I’m so excited for your future because I know I can see people pinging us or super exotic use cases or many, many entity use cases that are all dealing with crypto, stuff that we… Again, we do stay disciplined. We’ll say no out of respect, out of, Hey, we only want to do a good job for you kind of thing, but Tactic’s future is very, very bright. There’s so much demand. I give you a lot of credit personally ‘cause I still remember those first couple conversations where you were like, I think I figured this out. I think I figured out what I want to do and I just see this whole glaring hole in the market. And thank you for making that commitment and taking the jump, jumping in and doing it because even if you would’ve waited three months, it would’ve been three months too long for us, so it’s very… My wife is our founder so I saw her make that jump to get Kruze going. And I think you deserve a lot of credit for taking that jump and having the courage. And now, you’re seeing it through, which is the second hardest part. It gets hard here, too.
Ann: Yeah. In some ways, it’s easier once you have an idea you’re obsessed with. I stumbled upon this and was like, how has no one built this yet? It seems so obvious.
Scott: Yeah. Yeah.
Ann: So very lucky to have the backers that we do and have the team around me and have been able to build things out, but I think we’re just getting started.
Scott: Yeah. I love it. I love it. Well, so we should wrap up here in a second, but we talked about some good stuff coming down the pipe before I turned the microphone on. So, I don’t want break any news here or anything like that. This is not a news podcast.
Ann: Okay. Well-
Scott: But I guess what, people should all pay attention to Tactic’s releases and press and all kind of stuff over the next month or so?
Ann: Yeah. So we’ll have some exciting things on Twitter and some press releases about new functionality and new partnerships that we’re really excited about. I think we’ve met a lot of great people in the crypto space who are focused on doing the right thing, following the rules and helping set up that FinOp stack for mature companies.
Scott: Yeah. So helpful, so helpful. I mean, I don’t even know if I ever told you this, Ann, but Vanessa found Gusto, which was called Zen Payroll when they were a five-person company and they were working in someone’s house, and Expensify, bill.coms, very early, Rippling, very early, all these, Brex, very early. And I put Tactic in the same box. There’s these really amazing enabling tools that make the accounting business scale and make the clients happy. And there’s nothing better for us than we’re talking to the client who comes to us thinking there’s probably no solution. I won’t be able, I don’t know how to do this or things like that. And we say, Guess what? You should go talk to Ann at Tactic. This is actually a really good tool that we can use and we can scale together. That’s the best feeling for Kruze and our team, and you’re in that category and we really appreciate everything you and your team are doing.
Ann: Yeah. Thank you so much for your support and, honestly, product validation early on of like, yes, go build this. This is absolutely a use case because just hearing that for… The first few times you hear that, that gives you so much energy.
Scott: Yeah.
Ann: I think every time your team gives us an idea, our engineering team gets excited.
Scott: That’s awesome. That’s great. Well, tell everyone where to find you, how to reach out, and I recommend they use Tactic.
Ann: Yeah, absolutely. So, we are, very straightforward. You can find us also in the RAMPs partners program, the Mercury perks program, have something special cooking with Kruze as well. And yeah, we’re also Choose Tactic on Twitter, still have not gotten that handle, but got the .com.
Scott: Can I? Also, you have the most adorable name for the people who work at Tactic. I don’t know if this is a public. Are you [crosstalk 00:29:25]?
Ann: Oh, yeah. Well, when someone new joins, we say, Welcome to the pack, and you assume that’s a wolf pack. We say, no, we’re a pack of Tictacs.
Scott: TicTacs, that’s the best name. I saw you reference that in email and I thought that was amazing.
Ann: Yeah.
Scott: So good for you.
Ann: So last month, we had had three new Tictacs join the pack.
Scott: Best word ever. Congratulations. That just shows what kind of culture you’re building, too. Obviously, building a culture is way more than just having a cute name, but it shows how everyone’s thinking there. So, all right, everyone, check out Thank you, Ann. We’ll have you on in a year and we’ll talk about all the news, spiffy software you built and how you’re making the Kruze client’s life a lot easier.
Ann: Great. Thank you so much, Scott. Really appreciate it.
Scott: All right. Take care.
Singer: So when your troubles are mounting in tax or accounting, you go to Kruze from Founders and Friends. It’s Kruze Consulting, Founders and Friends with your host, Scottie Orn.

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