Big Tax Changes for Startups! The new tax bill could impact your startup. What should you do next?  Read the Blog →

QuickBooks Online Logo

QuickBooks Online Partner Profile

Company Overview

QuickBooks Online is Intuit’s flagship cloud-based accounting solution, used by millions of startups, small businesses, and accountants worldwide. Known for its intuitive interface and robust features, QuickBooks Online centralizes all your company’s financial data in one secure, accessible place, enabling founders and finance teams to manage every aspect of their accounting, reporting, and compliance from anywhere. Designed to scale with high-growth businesses, QuickBooks Online offers a suite of products and integrations that streamline bookkeeping, save time, and deliver actionable insights, making it the industry standard for early-stage and venture-funded startups.

QuickBooks Online Products for Venture-Funded Startups

Core Accounting & Bookkeeping

  • Automated Transaction Sync and Categorization. Connects directly to business bank accounts and credit cards to automatically import and categorize transactions, reducing manual data entry and reconciliation work.
  • Smart Reconciliation Tools. Automatic matching of imported bank transactions to entered records, with customizable banking rules for extra precision.
  • Expense Tracking and Receipt Management. Capture, upload, and match digital receipts via mobile app or browser. Set up expense categories and rules to streamline bookkeeping and maximize deductions.
  • Invoicing and Payment Collection. Customize and send professional invoices, estimates, and payment reminders. Accept payments online and track receivables end-to-end.
  • Accounts Payable and Bill Pay. Manage vendor bills, set up recurring payments, and automate approvals. Track payables in real time and schedule payments for optimal cash management.
  • Sales Tax Tracking. Automatically calculate and track sales tax for each transaction and generate reports for easy filing in all supported states.

Payroll (Add-On)

  • Full-Service Payroll. Integrated payroll runs for W-2 employees and 1099 contractors, including automatic tax calculations, filings, and year-end forms.
  • Benefits and HR. Access integrated benefits administration, including health insurance, workers’ compensation, and 401(k) plans, with a dedicated HR support center.
  • Time Tracking and Job Costing. Built-in QuickBooks Time integration allows for time tracking, overtime management, and payroll cost allocation, making it easy to calculate project profitability.
  • Automated Compliance. Automated updates for tax rates and regulations ensure you stay compliant with federal and state payroll tax rules.

Reporting and Analytics

  • Customizable Dashboards. At-a-glance overview of income, expenses, sales, and profits, with drill-down for details.
  • Built-In and Custom Reports. Dozens of ready-to-use financial, tax, and management reports, including P&L, balance sheet, cash flow statements, aged receivables, and more. Favorite and schedule reports for easy access.
  • GAAP Compliance. Reports and processes designed to follow Generally Accepted Accounting Principles for audit readiness.

Inventory and Project Management

  • Inventory Tracking. Real-time inventory updates and low-stock alerts for product-based startups. Seamlessly convert purchase orders to bills, track inventory by location and integrated channels.
  • Project Profitability Tracking. Assign income and expenses to projects or departments to track profitability and support data-driven growth.

Integrations and API Access

  • 750+ App Integrations. Connect with leading tools for payments, payroll, CRM, e-commerce (e.g., Shopify, Amazon, eBay), AP automation, and more. Extensible with enterprise-level APIs for custom workflows.
  • Bank-Grade Security. Secure, cloud-based access with two-factor authentication, user roles and permissions, and a detailed audit log.
  • Mobile App. Manage accounting, send invoices, capture receipts, and view real-time dashboards on the go with QuickBooks’ iOS and Android apps.

Multi-User Collaboration

  • Role-Based Permissions. Invite accountants, bookkeepers, and team members with tailored access to relevant modules and records, ensuring control over sensitive data.
  • Accountant Tools. Specialized views and features for professional advisors, with client switching, custom reports, and consolidated firm dashboards.

Why Startups Choose QuickBooks Online

Startups choose QuickBooks Online because it offers the perfect mix of power, scalability, and usability, supporting founders as they grow from incorporation to maturity. Its flexible product lineup fits early-stage through larger startups – offering advanced automation, built-in compliance, and best-in-class integrations with popular tools. QuickBooks Online’s cloud-first design ensures robust security, real-time collaboration for distributed and hybrid teams, and simplified tax preparation – making it the trusted system of record for financial operations in venture-backed companies. Its vast adoption across the startup ecosystem means it is immediately familiar to accountants, finance consultants, and investors, ensuring seamless transitions and reliable audit trails at every stage. Whether tracking cash, managing payroll, invoicing customers, or preparing for due diligence, QuickBooks Online stands alone as the “go-to” accounting platform for ambitious startups.

  Talk to a leading startup CPA