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Gusto

Gusto Partner Profile

Company Overview

Gusto is a leading people platform that empowers startups and high-growth companies to manage payroll, benefits, HR, and compliance in one intuitive system. Founded in 2011 and serving over 400,000 businesses, Gusto is recognized for its user-friendly interface, automation, and deep integration with popular accounting and time-tracking tools. The platform is designed to help founders and finance teams save time, stay compliant, and offer competitive benefits, all while scaling efficiently. Gusto’s mission is to make work empowering for everyone by simplifying the complexities of people operations for startups and small businesses.

Gusto Products for Venture-Funded Startups

Full-Service Payroll

  • Automated payroll runs. Unlimited payroll runs with automatic tax calculations, filings, and payments for federal, state, and local taxes.
  • Contractor payments. Pay employees and contractors in all 50 states and over 120 countries, with 1099 and W-2 generation included.
  • Direct deposit and multiple pay schedules. Flexible options for paying teams via direct deposit, check, or pay card, with customizable pay schedules.
  • R&D Tax Credit support. Access and apply R&D tax credits to offset payroll tax liabilities, potentially saving up to $250,000 for eligible startups.
  • Integrated time tracking. Sync time and attendance data directly with payroll for accurate, efficient processing.

Employee Benefits Administration

  • Health and financial benefits. Offer medical, dental, vision, life insurance, HSA, FSA, and commuter benefits, with support from licensed advisors.
  • 401(k) retirement plans. Help employees plan for the future with integrated retirement savings options.
  • Workers’ compensation. Pay-as-you-go workers’ comp insurance, seamlessly integrated with payroll.
  • Gusto Wallet. Employee finance tools for budgeting, savings, and early wage access.

HR & Compliance

  • Onboarding and offboarding. Digital offer letters, onboarding checklists, and self-service portals for new hires, with automated document collection and e-signatures.
  • Compliance monitoring. Built-in compliance tools for hiring, payroll, and benefits in all 50 states, including automated new-hire reporting and proactive alerts for regulatory changes.
  • AI-powered assistant (Gus). Provides plain-English answers to compliance questions and personalized guidance for HR and payroll tasks.
  • Performance and team management. Org charts, employee surveys, performance reviews, and professional development tools to keep teams engaged and on track.

Time Tracking & Attendance

  • Automated time tracking. Employees can clock in/out via desktop or mobile, with geolocation support for remote teams.
  • PTO management. Customizable paid time off policies, automated accruals, and seamless integration with payroll.
  • Job costing and labor reports. Track hours by project or department for more accurate labor costing and reporting.

Insights, Reporting & Integrations

  • Custom reports. Generate payroll, benefits, tax, and workforce reports for better decision-making.
  • Accounting integrations. Deep integrations with QuickBooks, Xero, NetSuite, and other platforms to streamline bookkeeping and month-end close.
  • API access. Automate workflows and connect Gusto with other business tools for a unified tech stack.

Why Startups Choose Gusto

Startups choose Gusto because it delivers a truly unified platform that simplifies payroll, benefits, HR, and compliance, allowing founders to focus on growth rather than administrative tasks. Gusto’s automation and intuitive design save teams significant time – customers report saving over 150 hours per year on tax and compliance work. The platform’s transparent pricing, robust compliance support, and seamless integrations make it easy to scale as the business grows. Gusto’s people-first approach ensures that both founders and employees have access to the tools, benefits, and support they need to thrive. With dedicated customer service, proactive compliance alerts, and a commitment to innovation, Gusto is trusted by thousands of venture-funded startups to manage their most important asset: their people.

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