Gusto is a leading people platform that empowers startups and high-growth companies to manage payroll, benefits, HR, and compliance in one intuitive system. Founded in 2011 and serving over 400,000 businesses, Gusto is recognized for its user-friendly interface, automation, and deep integration with popular accounting and time-tracking tools. The platform is designed to help founders and finance teams save time, stay compliant, and offer competitive benefits, all while scaling efficiently. Gusto’s mission is to make work empowering for everyone by simplifying the complexities of people operations for startups and small businesses.
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Startups choose Gusto because it delivers a truly unified platform that simplifies payroll, benefits, HR, and compliance, allowing founders to focus on growth rather than administrative tasks. Gusto’s automation and intuitive design save teams significant time – customers report saving over 150 hours per year on tax and compliance work. The platform’s transparent pricing, robust compliance support, and seamless integrations make it easy to scale as the business grows. Gusto’s people-first approach ensures that both founders and employees have access to the tools, benefits, and support they need to thrive. With dedicated customer service, proactive compliance alerts, and a commitment to innovation, Gusto is trusted by thousands of venture-funded startups to manage their most important asset: their people.