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Carta

Carta Partner Profile

Company Overview

Carta is a leading equity management platform that empowers startups, investors, and employees to manage ownership, compliance, and fundraising with confidence. Founded in 2012 and headquartered in San Francisco, Carta has become the industry standard for cap table management, 409A valuations, and equity plan administration, serving thousands of venture-backed companies and tracking trillions in equity. The platform digitizes and automates the complexities of equity management, providing real-time transparency, regulatory compliance, and seamless collaboration for all stakeholders.

Carta Products for Venture-Funded Startups

Cap Table Management

  • Automated, real-time updates. Carta centralizes all equity data – stock, options, SAFEs, convertible notes, warrants – ensuring every transaction is instantly reflected and reducing manual errors.
  • Scenario modeling. Founders and finance teams can model fundraising rounds, exits, and dilution scenarios in seconds, visualizing the impact on ownership and payouts for each stakeholder.
  • Compliance and audit-readiness. The platform helps maintain compliance with SEC rules, IRS regulations, and investor reporting requirements, with audit trails and version control.

Equity Plan Administration

  • Employee stock option plans (ESOPs). Carta streamlines the creation, issuance, and tracking of employee equity grants, vesting schedules, and exercises, making it easy for employees to understand and manage their options.
  • Board and shareholder approvals. Automated workflows for approvals, consents, and document management reduce administrative burden and ensure all actions are properly recorded.
  • Employee portal. Employees can view their grants, vesting progress, and exercise options through a user-friendly dashboard, increasing transparency and engagement.

409A Valuations

  • Audit-ready valuations. Carta provides independent, IRS-compliant 409A valuations, leveraging proprietary data and expert analysts to deliver fast, accurate, and audit-ready reports.
  • Included in subscription. 409A valuations are bundled with most Carta plans, making it easy for startups to stay compliant without incurring extra costs.
  • Support for audits. Carta’s valuation team assists with audit questions and provides detailed documentation to satisfy auditors and regulators.

Stock Based Compensation Reporting, ASC718 & IFRS

  • Automate ASC718 financial reporting. Reports leverage data already stored within the Carta platform, such as vesting schedules, exercise price, 409A Fair Market Value, issuance dates, and expiration dates, to calculate and allocate stock-based compensation expenses efficiently.
  • Create fully customizable reports. Accurately reflect the unique needs of your business and capture every scenario, including stock splits and grant re-pricing.

Investor Relations & Data Rooms

  • Investor management. Easily view, update, and share cap table access with investors, set permissions, and respond to requests from a centralized hub.
  • Secure data rooms. Share due diligence documents, financials, and term sheets securely, with granular access controls and expiration settings to protect sensitive information.
  • Investor updates. Send and track investor communications, share pitch decks, and monitor engagement – all within the Carta platform.

Scenario & Waterfall Modeling

  • Fundraising and exit planning. Carta’s scenario modeling tools allow founders to simulate new funding rounds, exits, and liquidity events, instantly visualizing dilution, payouts, and ownership changes.
  • Waterfall analysis. Model complex exit scenarios to understand how proceeds will be distributed across different share classes and stakeholders.

Compliance & Reporting

  • Regulatory compliance. Automated tracking and reporting for Rule 701, Section 409A, and other key regulations help startups avoid costly mistakes.
  • Custom reports. Generate detailed reports for board meetings, audits, and investor updates, with exportable data for further analysis.

Startup Perks & Integrations

  • Startup stack offers. Carta customers gain access to exclusive discounts and offers on a curated set of startup tools and services.
  • Accounting & HR integrations. Deep integrations with platforms like QuickBooks, Xero, and HRIS systems streamline workflows and reduce manual entry.

Additional Resources

  • Carta Finance Certification. Carta offers a free 2-level certification program to outsourced CFO (oCFO) firms to empower them to use Carta to their fullest potential.
  • Premium support. oCFO partners have access to premium support by emailing partnersupport@carta.com or calling +1 650 880 6692. For financial reporting questions please call +1 (801) 935-8521.
  • Searchable online support. Step-by-step guides to any Carta workflow can be accessed at support.carta.com.
  • Test environment. Yesterday’s Carta data can be used for testing at sandbox.carta.com. No notifications will be sent or and no changes saved.
  • Financial reporting information. First-time setup guidelines, methodology, and FAQ can be accessed at Financial Reporting: Getting Started.

Why Startups Choose Carta

Startups choose Carta because it transforms equity management from a manual, error-prone process into a streamlined, automated experience that scales with growth. By centralizing cap tables, equity plans, valuations, and investor communications in one platform, Carta saves founders and finance teams significant time and reduces the risk of costly mistakes. Its scenario modeling and compliance tools empower startups to make informed decisions about fundraising and exits, while audit-ready reports and secure data rooms build trust with investors.

Carta’s intuitive interface, robust integrations, and dedicated support make it the preferred choice for venture-funded startups seeking transparency, efficiency, and peace of mind as they scale.

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