What are some competitive alternatives to InDinero, and what are your experiences using it, if you have?

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Kruze Consulting Startup Q&A Author
Vanessa Kruze
Founder, CPA

If you’re looking for inDinero alternatives, consider Kruze Consulting. I’m the founder, and here’s a short summary of how we match up:

How Kruze Consulting compares:

  • We believe in software. We’ve built our practice on using the best of breed accounting partners such as QuickBooks, Xero, Zenpayroll, Zenefits, Expensify, Abacus, Avalara, and Bill.com to name a few. Leveraging technology allows us to be more efficient with our time, which saves our clients lots of money. And it frees us up to focus on higher value add activities for our clients.

  • We provide Accounting, Taxes, & Payroll all in one back office solution. Bookkeeping, AR, AP, annual taxes (I’m a CPA and tax preparer), sales tax, expense reports, payroll, benefits… we’ve got you covered. Custom tailored dashboards are provided weekly/monthly, depending on your preference.

How Kruze Consulting differs:

  • We specialize in assisting startups. While we’re equipped to handle LLCs and S-Corps, our bread-and-butter is truly VC backed Delaware C-Corps. We have offices in SF, NYC, and Chicago.

  • We charge by the hour. Charging a flat fee makes sense for a stable business when the scope of work can be anticipated, but an a la carte pricing structure is more in line with the hyper growth of startups. We’ve worked with startups who once required just 2 hours of accounting help a month, but 9 months later they now require 10 hours of help per week. In essence, you use only what you need and still receive the highest quality of service as your startup grows.

  • We’re a lot more than just accounting. We build financial models that have been used to pitch (and secure millions in funding) from premier VC firms and top angel investors. We also provide 409A valuations, KPI dashboards, cap table management, venture debt consulting, budgeting, and much more.

  • We’re a team of seasoned Accounting & Finance professionals. I’m a CPA and Deloitte Tax alumni. In the past I was the Controller of a 120+ employee startup. Our COO Scott Orn is a Kellogg MBA, former VC Partner at Lighthouse Capital Partners, and before that was an investment banker at JPMorgan. Our Staff Accountants and Controllers come from the Big 4 and top startups.

  • We look to partner with our clients. It’s not just about churning out financials, we want to meet in person and talk about where you are now and where you’d like to be. We’ve found that one of the biggest factors in making a startup successful is their network. So we provide introductions to mentors, investors, and fellow entrepreneurs. We’re in this together.

Feel free to reachout to me if you’d like to work together: vanessa@kruzeconsulting.com.

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