Kruze Consulting is continuing a new podcast series called The 1 California from our COO, Scott Orn. Today’s episode is with Ed Aten of Merchbar. Merchbar is an exceptional mobile shopping experience for all the music merchandise fit to buy.

In this episode of The 1 California, Ed talks about Merchbar’s new business development deal with Pearl Jam and his strategy for getting featured in Apple’s App Store. Ed is a fantastic guess and there are tons of laughs along with great startup advice.

Find Ed on The 1 California in iTunes or on the web at The 1 California.