Accounting, Finance, HR and Tax for Startups
Hi! I'm Vanessa Kruze, CPA and I founded Kruze Consulting in 2012. Our firm handles all things Accounting, Finance, HR and Tax for over 800 startups. Follow Kruze Consulting on Twitter to keep up with all of our blog posts, videos and podcasts.
A question we get frequently from startup founders is should they cap commissions for their sales team? The reason they ask this question is because they get the financials we prepare at Kruze, and they are startled that the VP of Sales or a top salesperson is making more money than anyone else in the company.
This particular scenario has happened in startups. You’ve started a company. You were used to getting a regular paycheck at your previous job, but right now there’s no money to pay yourself, but hopefully there will when you get funded. And at that point, you feel that you could “reimburse” yourself for all the paychecks you missed.
Founders will hear the term “SG&A expenses” thrown around in board meetings a lot. SG&A stands for selling, general, and administrative expenses. One way to think of SG&A expenses is that it’s the cost of running your company.
Founder preferred stock is a pretty new thing in the startup game. Historically, founders would always get common stock, usually in the form of founder shares that they received early on.
Capital expenditures, otherwise known as CAPEX, are mentioned in startup board meetings all the time. It’s definitely a fundamental term to understand when dealing with startup accounting.
A piece of advice that we hear being given out a lot in the startup world is that, when your startup is fundraising, you should fine-tune your pitch by approaching less desirable or non-target venture capitalists first.
Term sheets can be a little bit of a gray area in the venture capital/startup world since certain elements, such as the confidentiality agreement, are legally binding.
Downrounds are happening and more as the startup ecosystem is grapples with the aftermath of the 2021 VC bubble and a depressed tech stock market. Here is a practical guide on how to deal with one.
We’ve helped clients raise over $15 billion in VC funding - here are some of the best pitch deck templates on the internet right now, plus links to two free templates you can get for free.
Congress is working on a tax package (called the Smith/Wyden tax package) that could revive key tax provisions, including the deductibility of research and development expenses.
We always encourage revenue visibility to startup founders and it matters for a couple of big reasons, both inside and outside of the company.
There are some pieces of information startups should absolutely track when signing a new customer contract.
It’s become more difficult for startups to raise a Series A. Here is data behind what it takes to get a round done in 2024.
As the leading CPA serving venture capital backed startups, Kruze has a wealth of startup statistics from accounting, finance, valuation, spend management, runway and more. We’ll share some of the top startup statistics we’ve produced or seen.
When a startup goes through a downround, things can be very painful. Typically a downround will impact the founders a lot more than the venture capital investors , but if your startup has venture debt then things could become even more difficult. So what happens to venture debt when a startup goes through a downround, and what can you do at your company to work through that happening?
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